Teaching interests

My current teaching focus is on Consumer Behaviour (UG and PG).  But in the past I have also taught Marketing Research (UG and PG), Research Methods (UG and PG), e-marketing (UG) and marketing fundamentals (UG and PG). I can also teach analytical courses in the marketing area based on techniques for segmentation, positioning, developing new products/brand extensions and modelling consumer behaviours. I am a specialist in structural equation modelling and advanced regression techniques and teach PhD workshops on these topics.

Form 2017 semesters at Bangor University I will be teaching the following modules:
Subpages (1): Potential PhD projects