Publications‎ > ‎

Conferences

McGowan, M., Shiu, E., and Hassan, L.M. (2017), “The impact of social identity boost on marketing outcomes,” American Marketing Association Winter Marketing Educators’ Conference. Competitive paper, extended abstract included in proceedings (Orlando, USA).

 

Parry, S. and Hassan, L.M. (2016), “Understanding the relationship between smoking and place in private shared spaces through the lens of place attachment,” World Marketing Congress (Paris, France).


Hassan, L.M. and Shiu, E. (2016), “Alcohol warning labels: A review and research agenda,” World Marketing Congress (Paris, France).


Hassan, L.M. and Shiu, E. (2016), “Effectiveness of alcohol pictorial warning labels: An experimental study on UK students,” European Public Health Conference (Vienna, Austria).


Hassan, L.M. and Shiu, E. (2016), “Effects of pictorial warning labels on attitudes toward alcohol: A qualitative study of UK students,” European Public Health Conference (Vienna, Austria).


Hassan, L. and Shiu, E. (2016), "Reactions to pictorial alcohol warning labels amongst UK students," Public Health England Conference (Warwick, England).


Hassan, L.M. (2014), “Understanding the Relationship between Place and Tobacco Consumption through the Lens of Place Attachment,” Academy of Marketing Conference (Bournemouth, UK).


Mehl, M., Shiu, E., and Hassan, L.M. (2014), “It’s Not Just a Hoodie: The Impact of Social Identity on Consumers’ Value Perceptions and Behavioral Intentions Towards a Product Associated with their Social Group,” American Marketing Association Winter Marketing Educators’ Conference. Competitive paper, extended abstract included in proceedings (Orlando, USA).


Hassan, L.M., and Hamilton, K. (2013), “Developing Regulations on Curbing Smoking in Private Shared Places Using Place Attachment Theory,” American Marketing Association Winter Marketing Educators’ Conference. Competitive paper, extended abstract included in proceedings (Las Vegas, USA).


Parry, S., Hassan, L.M., Shiu, E, and Hamilton, K. (2013). “Towards an Understanding of the Role of Place Attachment in Developing Regulations on Curbing Smoking in Private Shared Places,” European Marketing Academy Conference (Istanbul, Turkey).


Shiu, E., Parry, S., Hassan, L. and Walsh, G. (2013), “The Influence of Individual-Level Cultural Values on Antecedents of Perceived Value of A Social Marketing Website: A Multi-Country Analysis,” European Marketing Academy Conference (Istanbul, Turkey).


Hassan, L.M., Shiu, E. and Shaw, D. (2012), “An Examination of the Role of Construal Level Theory in Explaining Differences in the Level of Regret Experienced by Maximisers and Satisficers,” Academy of Marketing Conference (Southampton, UK).


Shiu, E., Walsh, G., Hassan, L.M., and Parry, S. (2012), “The Influence of Individual-Level Cultural Values on Antecedents of Perceived Value of a Social Marketing Website: A Multi-Country Analysis,” Royal Bank International Research Seminar: Global Consumer Behavior and Marketing Strategy (Shanghai, China).


Shaw, D., Shiu, E., and Hassan, L.M. (2012), “Mind the Gap in Ethical Consumer Research: A Review of the Discrepancy between Attitudes, Intention and Behaviour,” International Centre for Corporate Social Responsibility Conference (Nottingham, UK).


Walsh, G., Shiu, E., and Hassan, L.M. (2011), “The Consumer Perceived Value Scale: Replicating, Validating, and Reducing the Length of the Scale,” Royal Bank International Research Seminar: Global Consumer Behavior and Marketing Strategy (Montreal, Canada).


Hassan, L.M., Shiu, E., and Shaw, D. (2011), “An Examination of the Role of Endorsement: Exploring the Difference between Maximisers and Satisficers,” Academy of Marketing Conference (Liverpool, UK).


Hassan, L.M., and Shiu, E. (2011), “The Role of National Cultural Values within the Theory of Planned Behaviour,” World Marketing Congress (Reims, France).


Hassan, L.M., and Shiu, E. (2011), “No Place to Hide: Is the Cigarette a Potential Cessation Tool?,” World Marketing Congress (Reims, France).


Hassan, L.M., and Shiu, E. (2011), “Collective and Perceived Normative Influences on Intention to Smoke across the European Union Member States: A Multilevel Examination,” American Academy of Marketing Science Conference (Miami FL, USA).


Hassan, L.M., and Shiu, E. (2011), “Collective and Perceived Normative Influences on Intention to Smoke across the European Union Member States: A Multilevel Examination,” Marketing and Public Policy Conference (Washington DC, USA).


Hassan, L.M., Shiu, E., and Shaw, D. (2011), “Maximizing Ethics: An Exploration of Maximizers & Satisficers and the Role of Third Party Endorsements,” Emerging Issues in Uncertainty and Ethical Consumption Research Workshop (Glasgow, UK).


Hassan, L.M., and Shiu, E. (2011), “A New Approach to Warning of the Dangers of Smoking: Using the Cigarette as a Means of Communication,” Customer Research Academy Workshop (Manchester, UK).


Hassan, L.M., and Shiu, E. (2010), “No Place to Hide: Using the Cigarette as a Social Marketing Tool,” Social Marketing and Socially Responsible Management: ‘Changing Times, New Challenges’ Conference (Milton Keynes, UK).


Walsh, G., Shaw, D., Shiu, E., and Hassan, L.M. (2010), “Antecedents and Outcomes of Consumer Uncertainty in Ethical Buying Decisions: A Conceptual Model,” European Conference of the Association for Consumer Research. Competitive paper, extended abstract published in proceedings (London, UK).


Hassan, L.M., Shiu, E., and Walsh, G. (2010), “An Assessment of the Long-Term Orientation Scale: A Replication and Extension Based on Findings Across 10 European Countries,” American Marketing Association Winter Marketing Educators’ Conference. Competitive paper, extended abstract included in proceedings (New Orleans LA, USA).


Hassan, L.M., Shiu, E., and Michaelidou, N. (2010), “The Psychological Impact of Nutrition Information: The Role of Guideline Daily Amounts,” American Marketing Association Winter Marketing Educators’ Conference. Competitive paper, extended abstract included in proceedings (New Orleans LA, USA).


Walsh, G., Shiu, E., Hassan, L.M., Michaelidou, N., and Beatty, S.E. (2009), “The Mediating Role of Emotion in the Link between Store-Environment Cues, Store-Choice Criteria and Marketing Outcomes,” American Marketing Association Summer Marketing Educators’ Conference.  Competitive paper, extended abstract included in proceedings (Chicago IL, USA).


Walsh, G., Shiu, E., and Hassan, L.M. (2009), “The Consumer Perceived Value Scale: Replication, Validation and Development of a Short Scale,” American Marketing Association Summer Marketing Educators’ Conference.  Competitive paper, extended abstract included in proceedings (Chicago IL, USA).


Walsh, G., Shiu, E., and Hassan, L.M. (2009), “I Don’t Smoke, so I Ain’t Have to Listen? A      Cross-Cultural Exploration of the Effects of Antismoking Messages on Non- smokers’ Elaboration,” American Marketing Association Winter Marketing Educators’  Conference.   Competitive paper, extended abstract included in proceedings.  Winner of the best paper in track for Marketing and Society (Tampa FL, USA).


Walsh, G., Hassan, L.M., and Shiu, E. (2009), “Why Consumers Buy Manufacturer Brands – Does Quality Really Matter?” Australian and New Zealand Marketing Academy Conference (Melbourne, Australia).


Shiu, E.M.K, Hassan, L.M., Walsh, G., and Shaw, D. (2008), “A Conceptual Model of the Antecedents and Consequences of Consumer Uncertainty: Model Development and Critical Assessment,” American Marketing Association Winter Marketing Educators’ Conference. Competitive paper, extended abstract included in proceedings (Austin TX, USA).


Walsh, G., Hassan, L.M., and Shiu, E. (2008), “How do Individual-Level and Country Characteristics Affect the Intention to Quit Smoking?” American Marketing Association Winter Marketing Educators’ Conference. Competitive paper, full paper included in proceedings (Austin TX, USA).


Shiu, E., Walsh, G., and Hassan, L.M. (2008), “Social Marketing Campaigns Across Cultures - Does one Size Fit All?” Social Marketing Conference (Koblenz, Germany).


Walsh, G., Hassan, L.M., and Shiu, E. (2008), “Individual-Level and Country-Level Antecedents of the Intention to Quit Smoking,” Social Marketing Conference (Koblenz, Germany).


Hassan, L.M., Shiu, E., and Michaelidou, N. (2008), “Can you Resist my Cake? What Difference Does Guideline Daily Amounts have on Choice?,” Academy of Marketing Conference (Aberdeen, UK).


Michaelidou, N., and Hassan, L.M. (2008), “A Model of Factors Affecting Rural Consumers' Purchase of Organic and Free-Range Produce,” Academy of Marketing Conference (Aberdeen, UK).


Hassan, L.M. (2007), “A National Perspective on a European Campaign: HELP - for a life with tobacco,” National Social Marketing Conference (Oxford, England).


Hassan, L.M. (2007), “Age, Sex and Socio-Economic Inequalities: Cross-National Comparisons from ITC,” Towards a Smokefree Society Conference (Edinburgh, Scotland).


Hassan, L.M. and Hyland, A. (2007), “Lessons from Scotland and Ireland: Evidence from the International Tobacco Control Policy Evaluation Project,” Towards a Smokefree Society Conference (Edinburgh, Scotland).


Shiu, E., Hassan, L.M., Thomson J.A., and Shaw, D. (2007), “An Empirical Examination of the Extended Model of Goal Directed Behaviour: Assessing the Role of Behavioural Desire,” European Conference of the Association for Consumer Research. Competitive paper, full paper published in proceedings (Milan, Italy).


Michaelidou, N. and Hassan, L.M. (2007), “The Push and Pull towards Organic: Clarifying the roles of Health Consciousness, Food Safety Concern and Ethical Identity,” European Marketing Academy Conference (Reykjavik, Iceland).


Hassan, L.M. (2007), “Evaluating Scottish Smoke-Free Legislation: Methods, Outcomes and Implications, as part of the CLEAN collaboration workshop at the UK Public Health Association conference (Edinburgh, Scotland).


Walsh, G., Hassan, L.M., Shiu, E., and Hastings, G. (2007), “Attitude, Comprehension, and Thinking as a Basis for Market Segmentation in Social Marketing. American Marketing Association Summer Marketing Educators’ Conference. Competitive paper, extended abstract included in proceedings (Washington DC, USA).


Walsh, G., Hassan, L.M., Shiu, E., and Hastings, G. (2007), “Profiling the Target Audience of a Social-Marketing Campaign: A Cluster Analysis Approach,” American Marketing Association Winter Marketing Educators’ Conference. Competitive paper, extended abstract included in proceedings (San Diego CA, USA).


Hassan, L.M. (2006), “Effects of Policy Interventions in Prevention and Treatment,” International Council on Alcohol and Addictions Conference on Dependencies (Edinburgh, Scotland).


Hassan L.M., MacKintosh, A.M., and Hastings, G.B. (2006), “How do Smokers Engage with Anti-Smoking Messages? An ITC collaboration study on Understanding the Roles of Thoughts and Worry,” European Marketing Academy Conference (Athens, Greece).


Shiu, E.M.K., Hassan, L.M., Shaw, D., and Thomson, J.A. (2006), “An Application of the Extended Model of Goal Directed Behaviour within Social Marketing: Nicotine Replacement Therapy as a Method of Smoking Cessation,” European Marketing Academy Conference (Athens, Greece).


Shaw, D., Shiu, E.M.K., Hassan, L.M., Hogg, G., and Wilson, E. (2006), “An Examination of the Volitional Stages in Consumer Decisions to Avoid Sweatshop Clothing,” European Marketing Academy Conference (Athens, Greece).


Hassan, L.M., Harris, F., MacKintosh, A.M., Hastings, G., Borland, R., Fong, G.T., Hammond, D., Cummings, K.M., and McNeill, A. (2006), “Assessing the Impact of the UK Tobacco Marketing Ban: Findings from the ITC Four-Country Survey,” World Conference on Tobacco or Health (Washington DC, USA).


Brown, A., Thrasher, J.F., Hastings, G., MacKintosh, A.M., and Hassan, L.M. (2006), “What hope does Denormalisation offer? The Impact of Tobacco Control Policy on Smokers’ Normative Beliefs using Data from the ITC collaboration study,” World Conference on Tobacco or Health (Washington DC, USA).


Brown, A., MacKintosh, A.M., Hastings, G., and Hassan, L.M. (2006), “Monitoring the Impact on Adolescents of the UK Tobacco Marketing Ban,” World Conference on Tobacco or Health (Washington DC, USA).


Hammond, D., Hassan, L.M., Hastings, G., Driezen, P., and Fong, G.T. (2006), “Effectiveness of Cigarette Warning Labels After Implementation of the FCTC Minimal Standard in the United Kingdom: Findings from the ITC Four Country Survey,” World Conference on Tobacco or Health (Washington DC, USA).


Yong, H.H., Borland, R., Fong, G.T., Cummings, K.M., Hyland, A., Hammond, D., O’Connor, R., Hassan, L.M., McNeill, A., and Hastings, G. (2006), “Evaluating the Impact of Banning "light/mild" Cigarette Brand Descriptors in UK and Australia: Findings from the International Tobacco Control Policy Evaluation Survey (ITCPES),” World Conference on Tobacco or Health (Washington DC, USA).


Ozcaglar-Toulouse, N., Hassan, L.M., Shiu, E., and Shaw D.S. (2005). “Understanding Ethical Consumer Decision-Making: Comparing and Contrasting France and the UK,” The Academy of Marketing Annual Conference (Dublin, Ireland).


Shiu, E., Hassan, L.M. and Shaw D.S. (2004), “Modelling Values in Ethical Consumer Decision-Making,” The Academy of Marketing Annual Conference (Cheltenham, England).


Hogg, G., Shaw, D.S., Wilson, E., Hassan, L.M., and Shiu, E. (2004), “Fashion victim? The Impact of Sweatshop Concerns on Clothing Choice,” European Marketing Academy Conference (Murcia, Spain).


Hassan, L.M., and Shaw D.S. (2003), “The Impact on Consumer Choice of the EU Directive on Food Supplements,” European Marketing Academy Conference (Glasgow, Scotland).


Shiu, E., and Hassan, L.M. (2003), “Dodo or Phoenix:  The Contribution of Subjective Well-Being (SWB) and Healthy Lifestyle (HLS) to the Theory of Planned Behaviour,” European Marketing Academy Conference (Glasgow, Scotland).


Shiu, E., and Hassan, L.M. (2002), “A Critical Comparison of the use of Multiple Regression and Structural Equation Modelling Applied to the Theory of Planned Behaviour,” European Marketing Academy Conference (Braga, Portugal).


Shaw, D.S., Grehan, E., Hassan, L.M., and Shiu, E. (2002) “Ethical Consumer Choice – An Exploration of Values. The Academy of Marketing Annual Conference (Nottingham, England).