Organizational Communication

The intersection between 

communication, technology, innovation, culture

 Communication Management 

Not Juat a Major but a Career

What is Organizational Communication?

According to the National Communication Association Division in Organizational Communication:

The basic purpose of the Organizational Communication Division is to promote the research and teaching of communication in organizational settings. The division is concerned with the creation of meaning, the production of messages, and the processing of information that constitutes or connects organizations. The division embraces diverse theoretical and methodological approaches to research and theory-building relevant to organizational communication.

Career Resources 

Careers in Communication Management

Internship Resources

American Society for Training and Development

Organizational Development

Occupational Handbook-Careers in Advertising, Marketing, PR

Careers in Marketing

Market Research Association 


The Long Now Foundation Seminars 

The Long Now Foundation hopes to provide counterpoint to today's "faster/cheaper" mind set and promote "slower/better" thinking. We hope to creatively foster responsibility in the framework of the next 10,000 years.

The FutureCommons

Future Commons gatherings are held at the Institute For The Future (IFTF) at 124 University Avenue, Palo Alto, CA. 4-7pm . FC is IFTF's extended thinking community -- fellow researchers, practitioners, professionals, creators who are interested in exploring the tools, processes, and issues that will shape the future. 


Exploring Organizational Communication:

Organizational Culture

Leadership and Critical Foresight

Identity & Difference

Human Resources and Organizational Development

Strategic Thinking 

Teams & Networks

Arts-Based Strategic Management

Academic Journals

Business Magazines

Fast Company

Cutting Edge Companies

Gravity Tank

Blogs: Blogging on innovative change making activity 

Avant Game

Future Now

Research Institutes

ARC: Anthropology of the Contemporary


Lonny J Avi Brooks, Ph.D. 

Assistant Professor in 

Organizational Communication

Current Student and Faculty Research

Dr. Brooks:

Performing Digital Futures Project

(an evolving blog of ideas on organizational communication, culture, and computing)


Organizational Media Futures

(Cal State East Bay Media Futures Group--a student driven in-course think tank) 

The Long Now Foundation Seminars About Long Term Thinking upcoming for 2009-2010 

  • 02009

    • Oct. 9 (Friday) - Stewart Brand, "Rethinking Green"
    • Nov. 18 (Wednesday) - Sander van der Leeuw, "The Archaeology of Innovation"
    • Dec. 4 (Friday) - Rick Prelinger, "Lost Landscapes of San Francisco 4"


    • Jan. 13 (Wednesday) - Wade Davis, "The Wayfinders: Why Ancient Wisdom Matters in the Modern World"
    • Feb. 24 (Wednesday) - Alan Weisman, "World Without Us, World With Us"
    • Apr. 1 (Thursday) - David Eagleman, "Six Easy Steps to Avert the Collapse of Civilization"
    • All are free with the exception of the Stewart Brand talk 

 Organizational Highlights 2006-2007 

 Monday November 12, 2007: Cal State East Bay Students visit The Institute For The Future

Students from my research methods and organizational communication courses attended a talk at the FutureCommons, a public forum initiated by the Institute For The Future last year that features speakers in industry, academe, and IFTF on forces shaping the future. The turnout by students exceeded my expectations. As my student Jennifer Medina put it; "it's about time for us to see this Institute you speak about in your classes!". For some students, it was the first time they had set foot in Palo Alto; for others, it revealed a new type of workspace for thinking and creativity--a loft like setting with no cubicles and comfortable spaces for collaboration.

It was great to see San Jose State anthropology professor, Jan English-Lueck, who worked with IFTF on a study of the impact of new media on Silicon Valley life. Andrea Saveri, one of the directors at IFTF and one of its leading anthropologists, welcomed us and had everyone introduce themeslves as we settled in for a fascinating talk by professor Sue Thomas, Professor of New Media in the Institute of Creative Technologies and the Faculty of Humanities at De Montfort University, Leicester, UK.

She spoke on the subject of Transliteracy:
Transliteracy: crossing divides
Transliteracy involves the ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks. It is not a new behavior but has only been identified as a working concept since the internet generated new ways of thinking about human communication. To date, the concept has largely been developed by Professor Sue Thomas and her colleagues at the Institute of Creative Technologies, De Montfort University, England, but it is an open source idea ripe for expansion. This talk discusses examples from history, orality, philosophy, literature, and ethnography and asks whether transliteracy could provide a unifying perspective on what it means to be literate in the twenty-first century.

We even viewed scenes from Singing in the Rain as an example of actors struggling to transition from working in silent films to the talkies, a period of learning new literacies. I can't wait to take more students across the bay to explore IFTF and other sites of interest connected to new media and organizational communication! This energized me!

First Future Scenario Competition Fall 2005 

Students from my Introduction to Organizational Communication course, Marcus Mora and Ifeoma (toward the Left) won the Future Scenarios of Organizational Innovation competition. Michael Smith and Mark Plakias of France Telecom's R&D unit in South San Francisco judged the scenario teams. The winning team created a product scenario envisioning a software company to run the smart home known as FutureSoft. In their scenario they were able to explore issues of technological backlash, unintended consequences, class inequality, and marketing spin.