January 26, 2010
Levi’s®, world’s legendary fashion denim maker, unveils its latest line at the launch party that featured modern and sophisticated lifestyles in a series of contemporary art forms and fashion shows with loads of special guests including the P.P.P., Oh Futon, KITSCH CAT, Yong-Koi, VJ Mike Wong, Chine Mahasamut, and young batch of artists and the two new Levi’s® spokespersons ‘Ploy Horwang’ and ‘Tony Rakkaen’.
Mr. Ponsinh Boutkaska, Marketing Manager of Fashion Apparel Division at DKSH (Thailand) Limited, the distributor of Levi's® Jeanswear and apparel in Thailand,says that Levi’s® Indigo is the new denim collection that reflects the unique charms of being ‘Modern Original’ where personalities shine through the worldly changes. Being ‘Modern Original’ means we combine our own outstanding existence into the ever-changing environments of the world; we are collective, taking in the surrounding elements into own inspirations, we evolve with time, yet we find our own place in the world by being our own distinguished selves.”
The ‘Modern Original’ ‘Levi’s
® Indigo’ jeans are now available at all 135 Levi’s® stores in Thailand. For more information, log on to www.levismagazine.com.