“F” is for Fashion

January 20, 2010

Thai apparel company LME officially opened its flagship store “Fashion” at Central World, 1st Floor, Eden Zone with a party fashion show. Boonyachai Kongpakpaisan President of LME said he got the concept idea from watching FTV, the popular cable fashion channel which highlights fashion from around the world. Mr. Kongpakpaisan said that Thai women watch fashion trends and styles and via FTV they get a glimpse into the glamorous lifestyle of the elite and fashion conscious women want to be part of that image. Fashion Channel creator and CEO Michele Adam licensed the brand “Fashion” to LME which already has well established brands like ESPADA, ESP, ROCK EXPRESS, EP, LTD, and FOX.