833 S. Broadway |map|
Los Angeles, CA 90014
Opened: May 2, 1910 by Thomas
L. Tally as Tally's Broadway. It was constructed in 30 days.
The 1910 city directory gives a listing here for both Tally's Film Exchange and Tally's New Broadway -- a name that was actually used only on Tally's earlier theatre on the street at 554 S. Broadway, renamed the Garnett Theatre after Tally's move.
J. A Quinn was running this theatre at 833 S. Broadway in 1912 -- and hoped to build an office building atop it according to a 1913 biography of him on rootsweb. See the Quinn's Superba page for more on Quinn.
"...The high ceiling of Tally's contains four large illuminated stained glass panels in the center. on the sides are sixteen Billikens in windows faintly illuminated in bluish green. Over the screen between the showing of pictures is a plush green curtain. At each side of the stage is a large window, with small panes, faintly illuminated and decorated with draped curtains.
At each side of the house are four pendant lamps, hanging from the top of a low-roofed arch extending down each side. Additional light comes from twenty-eight indirect lamps set in the ceiling. There are 100 loge chairs at the rear, all in wicker, and comfortable. Seymour Tally, the son of the owner, is the house manager, and he is assisted by James S. Randall, advertising manager. Picture men visiting Los Angeles should not overlook Tally's."
A photo of Thomas Tally that appeared
An article in Moving Picture World for July 15, 1916 said "The chief feature of this house is the music. It has a splendid orchestra and a simply wonderful organ." In 1916 the admission prices were 10, 20 and 30 cents. The house manager at the time was still Seymour Tally, son of Thomas. The article noted that the 30 cent price got you a wicker chair back in the elevated loge section.
1922 directory it's just listed as Tally's. On May 15, 1922 it
was renamed Guterson's Broadway Theatre, under the direction of
Mischa Guterson, formerly the music director of Grauman's Million
A 1928 ad for Tally's, at the end running marginal
product. Thanks to Ken McIntyre for the find.
full size view
Architects: Train & Williams, who also designed the Hyman Theatre (later known as the Garrick).
Status: The building was demolished for a 1929 expansion for the May Co. department store (originally Hamburger's) just to the north.
Earlier Tally adventures: Tally had quite a history with early
film exhibition in Los Angeles prior to the opening of this building at 833 S. Broadway. See the exhibition timeline for Mr. Tally below.
On Broadway, he had taken over the Broadway Theatre and renamed it Tally's New Broadway Theatre in 1905. That theatre, just south of the present Arcade Building, was later known as the Garnett Theatre.
NOT Tally's Broadway:
A photo of the theatre building at 544 S. Broadway
More information: See Cinema Treasures page on Tally's for lots of interesting data unearthed by Jeff Bridges (vokoban), Joe Vogel, Ken McIntyre and other researchers.
An article in Moving Picture World for July 15, 1916 gives a nice rundown of early film exhibition in Los Angeles, although crediting Tally for the first film showings in the area, which was not the case.
Wikipedia has an article on Thomas Tally.
311 S. Spring St. -- Tally's
Phonograph & Vitascope Parlor was the
first permanent film exhibition site when Tally partitioned off the back
of his store in 1896 to create a makeshift theatre.
Note: This was following the first successful exhibition of movies
339 S. Spring St. -- Tally moved his operation here in 1899 and closed the 311 S. Spring location.
262 S. Main St. -- Tally's Electric Theatre opened in April, 1902. It's recognized as the first purpose built venue for exhibiting films in Los Angeles. It didn't do well. By July, 1903 it was a vaudeville house called the Lyric.
554 S. Broadway -- Tally took over the Broadway Theatre and renamed it Tally's New Broadway Theatre in March, 1905. It was later known as the Garnett Theatre after he moved to the location at 833 S. Broadway. The theatre site was just south of the present Arcade Building.
833 S. Broadway -- Tally's Broadway opened May 1910. Demolished in 1929.
441 S. Hill St. -- Tally was possibly involved in the College Theatre around 1912. There's one mention of it being one of his houses at the time.
642 S. Broadway -- The Palace of Pictures opened in 1914. Thomas Tally was evidently involved in the project as the building permit announcement included his name. This location closed in 1916.
642 S. Grand Ave. -- From 1919 through at least 1938 Tally has a connection with the Criterion Theatre, which at various times was known as Tally's Criterion. This building is now demolished.
A wonderful c.1910 view from way at the back
of the auditorium. It's a postcard from the
Nathan Marsak collection.
full size view
A parade outside Tally's. Nathan calls
our attention to the very early structure to the
left of Tally's -- it was soon replaced.
full size view
A detail from the parade shot.
These views are from Mr. Marsak's
Tally's Theater Broadway set.
Mr. Marsak also did a nice post on Noirish Los Angeles
with several of these views of Tally's. Also see some of
his great Los Angeles postcard collection in several
posts on Noirish Los Angeles - page 59.
A wonderful 1923 parade photo discovered by
Ken McIntyre. We're looking south toward 9th St.
Starting at the left is the pre-Eastern Columbia Building version
of clothing retailer Columbia ("Good Clothes"), the curved marquee
of the Majestic Theatre (with a couple of guys standing on it),
Robbins (a credit retailer) and Tally's Broadway Theatre.
A nice look north on Broadway with the Majestic Theatre,
Tally's Broadway, and the big hulk of Hamburger's
Department Store beyond.
It's a detail from a view c. 1914-18 by Underwood
& Underwood. It's from the Keystone-Mast Collection,
UCR/California Museum of Photography,
University of California at Riverside.
larger detail view
A look at the full image. Well, half of it
-- the original is a stereo pair.
A view looking north toward 8th with Hamburger's
Department store the prominent building. On the far left,
we have a glimpse of Tally's Broadway. Down the block on the
right we see the roof signs of the Garrick and Rialto.
full size view
This is on Brent Dickerson's great tour
Later Around Broadway and 8th. This multi-
part Broadway tour is one of many great adventures
on Brent's site. Details are on the site's index page.
There's a larger version of the photo on
Noirish Los Angeles post #8775 where Chuckaluck
credits it to Photographium.