Rialto Theatre


812 S. Broadway  | map |

Los Angeles, CA 90014


The news: Now an Urban Outfitters with a wonderfully restored marquee.

Architect: Oliver P. Dennis. It got a 1919 remodel by William Lee Wo0llett, designer of the Million Dollar and Metropolitan interiors.  The building is 9,830 square feet.

Opened:  May 21, 1917 as Quinn's Rialto by exhibitor John A. Quinn.  The initial presentation was "The Garden of Allah" accompanied by an original score performed by the Quinn Symphony Orchestra under the direction of the score's composer, Joseph Carl Breil.

Ace theatre detective Cezar Del Valle found an article in the Moving Picture World issue of June 23, 1917 describing the opening:

"Los Angeles was the scene on May 28 of the formal opening of J. M.[sic] Quinn's new motion picture theater, the Rialto. Prior to the formal opening, the house had been opened to the general public a week previous.

Manager Quinn's new establishment strikes a note of comfort that has been the cause of much favorable comment by his audiences. Artistic simplicity characterizes the foyer and interior decorations. The lighting system is pleasing and is so arranged that it can be utilized in heightening incidental effects in the projecting of the feature.

A huge electric sign representative of flickering candles and with the emblazoned words 'Quinn's Rialto,' at the top of the theatre structure, gives the theater its place in the sun on the local Broadway.

Selig's multiple reel feature, 'The Garden of Allah," has drawn capacity audiences from the first day of the opening. Mr. Quinn was the recipient of many floral tributes from his many friends upon the ushering in of his newest venture.

Through Irving Lesser of the All Star Feature Distributors, Mr. Quinn bought the entire rights for Los Angeles for 'The Garden of Allah.'"

Another account of the opening posted on the LAHTF Facebook page comes from an unknown source: 

"A new and decidedly attractive theatre, the Rialto, with a seating capacity of 800, was opened in Los Angeles during the past week by J. A. Quinn, former manager of the Garrick and Superba theatres there.

Artistic simplicity characterizes the foyer and interior decorations. There is nothing garish about the place, but there is a fine touch of the imposing.  The simplicity extends even to the lighting effects.

The screened incandescence of the illuminating fixtures is very pleasing and is so arranges that it can be utilized in heightening incidental effects demanded in the picture. The aisles are broad and the space between the tiers of seats permits of easy passage.

The lobby is compact and intimates the plain refinement that pervades throughout the place. A huge electric sign representative of flickering candles and the emblazoned words, "Quinn's Rialto" scintillates from the top of the structure.

J.A. Quinn, who is sponsor of the many novel features in the house bearing his name, is a film exhibitor of vast experience...."

John Quinn was also involved in the Superba and the Garrick.   Visit the Superba page for more information about him.



An undated view of J.A. Quinn from
the collection of Marlaine Hysell. 
Click on it to enlarge.

Sid Grauman took it over in 1919 and gave it a remodel using William Woollett as the architect and it was then known as Grauman's Rialto.
 

Theatre researcher Michelle Gerdes discovered an October 1919 telegram in the AMPAS Margaret Herrick Digital Library collection from Grauman to Adolf Zukor in New York. Paramount had become a partner in the Million Dollar in April 1919 and was presumably now bankrolling the Rialto renovations. Grauman mentions that he is:

"making changes in Quinn's Theatre [ i.e. Quinn's Rialto] which will make it the prettiest little house in America. Framing knockout presentation for 'Male and Female' with which we will open house for long run at real prices."

"Male and Female" was a November 1919 release from Paramount directed by Cecil B. DeMille and starring Thomas Meighan and Gloria Swanson. In one program, the renovated Rialto was advertised as "The World's Most Beautiful Little Theatre."

Hillsman Wright, of the Los Angeles Historic Theatre Foundation described the theatre after the Grauman makeover:

"Asymmetrical, lush, and amazing. This was the prestige, long
run roadshow house. Satin seats, high ticket prices. Newspaper accounts said there were as many as 30 showgirls and a small orchestra in that tiny space(!). Like the Million Dollar and Metropolitan, Grauman's downtown houses were unique-as much works of art as entertainment venues."



The cover of Grauman's Magazine for
 November 6, 1921.  The Rialto was running
 "The Sheik" with Rudolph Valentino.  Thanks
 to Michelle Gerdes for finding the program.
 full size view | the item on eBay

Hillsman speculates that because of the lack of space at the Rialto, some or all of the cast for the elaborate prologues were based at the Million Dollar and bused down Broadway to the Rialto.

This would be much like what was depicted in the film "Footlight Parade" (Warner Bros., 1933) where we're using the same cast changing costumes in the bus as they rush from theatre to theatre to stage James Cagney's Grauman-like prologues before the feature films. Perhaps not coincidentally, even though the film is set in New York, we get a view of the Million Dollar Theatre as we speed by. 

The theatre was still listed as Grauman's in the 1923 city directory.  In 1924, Grauman sold all his downtown holdings to Paramount Publix. The Grauman name continued to be used in advertising although he was no longer involved in the management.



A 1923 ad for the Rialto while the theatre was still
 under Grauman's management.  Ken McIntyre found
 it for the Photos of Los Angeles Facebook page.  
full size view

Seating: 1,000 originally. 840 in later years. 

Status:  Urban Outfitters has a long term lease on the building. They'll be doing a softopening in December 2013.  The marquee is getting restored. Hillsman Wright of the LAHTF noted that early in the process one of Urban Outfitter's contractors had been furnished vintage photos of the sign for study.  This isn't the first theatre project for the company. The chain evidently did a great job of adaptive reuse of the Garden Theatre in Charleston.

The Rialto closed as a theatre in 1987. According to theatre historian Ed Kelsey the building had a seismic retrofit in 1983 and had a renovation in 1984 that removed some of the remaining historic details.

The lobby had been used for retail for many years. Most of the original lobby decor had been covered by a  curvy 40s renovation. Thus even prior to the Urban Outfitters remodel virtually nothing of the interior decor remained. 

The marquee is the only part of the building that is effectively landmarked.  Supposedly the boxoffice was landmarked as well but that didn't stop it from disappearing. In 2008, a $6 million remodel was proposed to re-light the Rialto as a restaurant/bar/live music venue.  But nothing happened with those plans.

More on the Urban Outfitters deal:  See the Brigham Yen December 2013 story about the opening for a number of interior views. Yen also had a November 2013 story with exterior photos.  Yen had earlier run stories in May 2013 and way back in September 2012 when Urban Outfitters was still looking. Ed Baney of the Broadway Theatre Group (Los Angeles, Palace, Tower and State Theatres) noted that the chain had been looking at every available property along Broadway. 

Donna Evans had a December 2013 story in L.A. Downtown News about the opening. Richard Guzman, in a May 2013 story " Urban Outfitters Coming... "  noted that the Philadelphia based chain has 215 U.S. stores and opened 15 new ones in 2012.   Ryan Vaillancourt had a May 2013 L.A. Downtown News story about retail on Broadway: "Urban Outfitters and the Broadway Shopping Tipping Point."

A May 2013 Curbed L.A. story by Neal Broverman mentioned that they intended to have a projection screen. No note as to whether any of the existing proscenium would be retained. Neal said to look for an opening by the end of the year. A followup story on  Curbed L.A. had more of the history of the Rialto and some vintage as well as recent photos.

The Rialto in the Movies:


The Tower, Rialto and Orpheum appear briefly in Sidney
Poitier's "Let's Do It Again" (Warner Bros./First Artists, 1975)
although we're supposedly cruising around New Orleans.
larger view




Antonio Banderas is in New York City reading a book on
the street as his friend passes out flyers for his musical event
 at the Empire Ballroom
in Arne Glimcher's "Mambo Kings"
(Warner Bros., 1992).
Behind him we get the north side of the
Rialto marquee. The Tower interior is used as as the ballroom.  
larger view

On the Rialto marquee: Esther Williams in
"La Sirena de
Millon Dolares" ("Million Dollar Mermaid," 1952)




It's uncertain what city we're supposed to be in but
we end up on Broadway in Nick Cassavetes' "She's So
Lovely" (Miramax, 1997) with Sean Penn and Robin Wright. 
Not sure who Erin Dignan is, but her retrospective
is advertised on the front readerboard.
larger view

Esther Williams is still on the north readerboard for "She's
So Lovely."
Also -- we go inside the Tower for a dance.



A crowd is lined up outside the Tower waiting to see the
Cartoon Festival in "The Replacement Killers" (Columbia,
1998).  Note we get a bit of the Rialto marquee with
 the Esther Williams film supposedly still playing.
larger view



Gabriel Byrne
is hailing a cab in New York City in
the
Peter Hyams film "End of Days" (Universal, 1999) with the
Rialto and Tower theatres across the street. The film spends
 time in the Tower, Los Angeles and, briefly, the Belasco.
 larger view

And yes, when we see the other end of the marquee
in "End of Days" Esther Williams is still playing.




Looking north on Broadway in Michael Bay's
"Transformers" (Dreamworks SKG/Paramount, 2007).
 The screenshot is from the Cinema Heritage Group.
Thanks, Marc Zimmerman!
larger view  |  on CHG's Facebook page


 We get a ride up Broadway with a look at the
Rialto and Tower in "Big Ass Spider" (2013).


More Information: The Cinema Treasures page on the Rialto has lots of interesting discussion about the history of the building.  Cinema Tour has a brief history as well as a few exterior photos.  Bringing Back Broadway has a page on the Rialto.

https://sites.google.com/site/historylosangeles/pix/Rialto-148.JPG

Inside the store at the entrance, looking north.

photo: Bill Counter - 2014

The reddish steel we see is part of the original framing for the
stadium style section of seating that was at the rear of the theatre.


https://sites.google.com/site/historylosangeles/pix/Rialto-146.JPG

The stairs to the new mezzanine.  Underneath,
 we're looking back toward Broadway.

photo: Bill Counter - 2014


https://sites.google.com/site/historylosangeles/pix/Rialto-143.JPG

Looking toward the screen end of the
 building from the mezzanine.


photo: Bill Counter - 2014


https://sites.google.com/site/historylosangeles/pix/Rialto-145.JPG

The back wall. The square steel columns are at the
location of the original proscenium.

photo: Bill Counter - 2014


https://sites.google.com/site/theatresla/home/Rialto-Kerhart-136.jpg

A look deep into the Rialto during
the Urban Outfitters construction.

photo: Hunter Kerhart - November 6, 2013

More interior views from Hunter on our Facebook page:
| a peek through the fence - 8/5/13 | under the mezzanine - 11/14/13 |
 |  new doors installed - 11/21/13 | a week before opening 12/12/13 |



The rear of the Rialto from Spring St.

photo: Bill Counter - 2012

Orpheum Theatre owner Steve Needleman's company,
Anjac Fashion Buildings, owns most of the block with the
exception of the Rialto and Tower Theatre properties.


 about photos from other
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     Rich Alossi on Flickr    

www.flickr.com/photos/alossix



Looking back toward the booth.
The rear of the auditorium is
stadium style seating. 
full size view





What's left of the proscenium and screen.

  full size view




A view from the rear of the auditorium. 
Compare
this with the interior view from the 20s in the
 L.A. Public Library collection shown below.
 full size view

Rich took these 3 views during a 2009
 LAHTF "all about" tour of the Rialto.



     California State Library      

www.library.ca.gov



A view from 1924 with  Rialto Theatre on
the right.  The Rialto is playing Harold Lloyd's
 "Hot Water."

The Garrick Theatre is on the left - later the
site for the Tower Theatre. The building in the
 middle is the Southern California Music Co.  
full size view




A 1978 Tom Zimmerman photo of the back of the
Rialto with an
old Tower "Newsreel Theatre"
 sign pointing down the alley to 8th St.
full size view



     Cezar Del Valle - Theatre Talks    

flickr.com/photos/theatreposts | flickr.com/photos/theatretalks



A look at the Rialto with its opening attraction
"The Garden of Allah" on the marquee. Cezar found the
photo with a Moving Picture World article from June 23, 1917.
A larger view is with Cezar's Theatre Talks post:
Rialto Theatre  on FB/LAtheatres




A glorious late 20s postcard looking up Broadway in
Cezar's collection on Flickr.  We get the Rialto marquee
on the right. Beyond you can see the Tower marquee
advertising "Featuring Vitaphone."
full size view

The card above also appears on Photos of Los Angeles.



A 2002 look at the Rialto marquee.
It's a Betty Sword photo.
full size viewon FB/LAtheatres

Cezar is a Brooklyn-based theatre historian. See lots
more Los Angeles theatre views in his collections on
Flickr. For other interesting material see his website
 Theatre Talks and visit him on Facebook.



     Eric Lynxwiler on Flickr    

www.flickr.com/photos/79761301@N00



Here we're in the gloom looking up the
seating risers toward the booth.  
full size view




A look at a sidewall of the auditorium.
full size view



The vista toward the rear of the auditorium.
full size view


Eric's
Los Angeles Theatre Set includes

8 more photos of the Rialto. You can page
 through them by starting here.

See his Los Angeles Theaters set for over
 400 great photos of Los Angeles movie palaces. 





     L.A. Conservancy    

www.laconservancy.org



A shot of  the Rialto Theatre marquee that
 once appeared in a Broadway photo gallery
on the
Conservancy's website. The photo is
from the LA Conservancy archives.
 full size view



   Los Angeles Magazine  

www.lamag.com/citythink/askchris


Chris Nichols noticed the sign work on the Rialto
 in preparation for the new tenant Urban Outfitters. He
covers it in an August 2, 2013 story discussing what's
 happening downtown: "Urban Outfitters Bringing Big
Changes To Downtown Los Angeles"

     L.A. Public Library Collection    

www.lapl.org   



A 1917 photo of Quinn's Rialto with
 signage up for "Garden of Allah" (1916), 
the theatre's opening attraction.
full size view

Note the height of the original
facade -- it was later shortened.




 A 1922 shot with the Garrick Theatre
at the left and the Rialto at the right.
full size view  
 




A detail from the view above, brightened up a bit,
for a better view of the "Grauman's Rialto" roof sign.





A 1928 view with a wire walker on the marquee.
Note that by this time, the facade has been
remodeled, losing the classical pediment
and most of its windows.
 full size view





Looking north on Broadway at the Tower,
Rialto and Orpheum Theatres in 1931. The Rialto
is playing a Chaplin film -- perhaps "City Lights"
as a moveover from the Los Angeles.
full size view



We're shopping at the May Co. in 1942. Out the doors
across Broadway we see Betty Grable and Victor Mature
 in "Song of the Islands." The second feature looks like
Dorothy Lamour and William Holden in "The Fleet's In."
Thanks to Michelle Gerdes for finding the
May Co. photo in the Library's collection.




A look at the Rialto in 1946 running "Tomorrow is
Forever." Note the Tower theatre at the left -- at this
point in time called the Music Hall. 
full size view





Another look at the Rialto -- this time from
1972, when it was a Spanish language house. 
full size view





An interior view after Grauman gave it a

remodel in 1919. The LAPL dates this
photo
as being from 1923.
 full size view




     Racked L.A.    

la.racked.com



A December 2013  Racked story by Natalie Alcala
 "Photos! Inside Urban Outfitters.."  included many
interior photos by Elizabeth Daniels. Here we're looking
 back toward Broadway. The mezzanine is new -- it
was originally stadium seating back there.

     USC Archives    

digitallibrary.usc.edu/cdm



A great night shot of the Rialto marquee as we look north on
Broadway in
1930 or 1931The main feature at the Rialto is
"Today" with Conrad Nagel, released in November 1930.
 full size view



A detail from the USC photo.



     A Visit To Old Los Angeles    

www.csulb.edu



A drawing giving us a look at, from left to
right, the Garrick Theatre, the California Music
Company/Singer Building and the Rialto Theatre.
full size view




A view looking north toward 8th. On the right toward the
 end of the block we get a slice of the Rialto (with its Quinn's
 roof sign) and beyond, at 8th & Broadway, the Garrick.
Across 8th is the Chapman building, which still remains.
full size view
  |  on FB/LAtheatres

On the extreme left of the photo we have a glimpse
of Tally's Broadway
with Hamburger's
Department Store beyond.

These views are both on Brent Dickerson's great
 tour Later Around Broadway and 8th. This multi-
part Broadway tour is one of many great adventures
 on Brent's site. Details are on the site's index page.

The view above also appears
on Photos of Los Angeles:
 version 1
version 2







A big night on Broadway with the
 Rialto, Tower and Globe marquees lit
.

photo: Hunter Kerhart - January 25, 2014

The event was the "Day on Broadway" celebrating the 6th
anniversary of the city's Bringing Back Broadway initiative.


https://sites.google.com/site/historylosangeles/pix/Rialto-Kerhart-143.jpg

The Rialto from across Broadway.

photo: Hunter Kerhart -  2014


https://sites.google.com/site/theatresla/home/Rialto-Kerhart-1345.jpg

The reborn Rialto marquee on its first night.

photo: Hunter Kerhart - December 2, 2013


More marquee views from Hunter on our Facebook page:
Start with the September 13, 2013 photo and page through
more than 25 views charting the restoration progress.

 Thanks, Hunter!

Keep up with Hunter's explorations:
 | hunterkerhart.com | on Flickr |


https://sites.google.com/site/theatresla/home/Rialto-Kerhart-1351.jpg

A closer look at the front readerboard.

photo: Hunter Kerhart - December 2, 2013



https://sites.google.com/site/theatresla/home/Rialto-Kerhart-1340.jpg

A look at the neon colors at the north corner.

photo: Hunter Kerhart - December 2, 2013


https://sites.google.com/site/theatresla/home/Rialto-Benedetti-132.jpg

New neon tubing getting installed on the
Rialto's marquee by Romeo Sign Service.

photo: Wendell Benedetti - Los Angeles
Historic Theatre Foundation - November 24, 2013


Wendell's photo originally appeared on the
 LAHTF Facebook page.  Thanks, Wendell!

 [ click on any of these photos to enlarge ]


http://www.facebook.com/photo.php?fbid=702338983109996&set=a.660098684000693.1073741838.201380546539178&type=1&theater

The Rialto marquee at dusk.

photo: Hunter Kerhart - November 21, 2013


http://www.facebook.com/photo.php?fbid=698180173525877&set=a.660098684000693.1073741838.201380546539178&type=1&theater

The neon is up on the south readerboard
 as the Urban Outfitters opening nears
.

photo: Hunter Kerhart - November 14, 2013



https://sites.google.com/site/theatresla/home/Rialto-Norton-131.jpg

Getting colorful on the south readerboard.

photo: Escott O. Norton - Los Angeles
Historic Theatre Foundation - November 12, 2013


Escott's photo originally appeared on the LAHTF Facebook page.

More 2013 views on the LAHTF Facebook page:
| night before opening - 12/18 - Stephen Russo |
 | from the south - 12/18 - Russo | lighting ceremony - 12/18 - Benedetti |
| marquee lit - 4 views - 12/3 - Norton | neon going up - 11/24- Benedetti |
| peeking inside - 11/25 - Benedetti | from the south - 11/12 - Norton |


https://sites.google.com/site/theatresla/home/Rialto-Kerhart-133.jpg

The white base coat on the Rialto's sign.

photo: Hunter Kerhart - November 5, 2013



https://sites.google.com/site/theatresla/home/Rialto-Kerhart-137.jpg

Old paint and new: sign work on the south readerboard.

photo: Hunter Kerhart - November 6, 2013



https://sites.google.com/site/theatresla/home/Rialto-Elming.jpg

The Rialto: a man and a theatre awaiting better days.

photo: Yasmin Elming - 2012

Yasmin's photo originally appeared
on the LAHTF Facebook page.


https://sites.google.com/site/theatresla/home/Rialto_Theatre.JPG

Looking north in pre-restoration
view of the Rialto marquee.

photo: Bill Counter - 2007




Looking north on Broadway toward
the Rialto and the Tower.


photo: Bill Counter - 2012



Another view of the longest marquee downtown.
The facade used to be taller and more ornate.


 photo: Bill Counter - 2007



A look south on Broadway at the
Tower, Rialto and Orpheum theatres.

photo: Bill Counter - 2012

That's the Singer Building in
between the Tower and the Rialto.




A closer view toward the south.

photo: Bill Counter - 2012




North from the Orpheum.

photo: Bill Counter - 2012




A closer view of the rear of the Rialto Theatre building.

photo: Bill Counter - 2007




     Broadway Theatre Tour    

www.gmrnet.com/theaters



A nice shot of the Rialto Theatre marquee -- the
longest on Broadway. This site also has a great
Hollywood Studio Tour  with lots of pictures
and information about the studios.  
 full size image

The photo also appears
on Photos of Los Angeles.




     Deanna Bayless on Flickr   

www.flickr.com/photos/21392112@N08



A 2009 view from the rear of the house.
 full size view




A look at the former lobby area, again from 2009.
 full size view




A lobby ceiling detail.  The plasterwork
is from a 40s remodel.
full size view

And there are 23 more interior views of the
Rialto in the "Historic Los Angeles Theatres" set.

Thanks to Deanna Bayless for a fine tour!



     Stephen Friday on Flickr    



A 2008 view of the Rialto by Stephen.
   full size view

 It's from his East Side of Broadway set.



     Huntington Digital Library    

hdl.huntington.org/cdm



A 1928 C.C. Pierce view looking south on Broadway.
We get the Tower, Rialto and, a bit farther down the
block, the "new" Orpheum.
full photo

On the Huntington  site you can enlarge
and pan around looking at the details.



A detail from the Huntington Library photo.
Click on it to enlarge.



    more from Hunter Kerhart    

facebook.com/HKphotographyLA


A "then and now" look north on Broadway
from Hunter Kerhart. The 1931 black and
white view is from the USC Archives. 
full size view



A 2012 facade photo by Hunter Kerhart.
full size view



An August 2013 peek behind
the construction fence.
full size view




    more from the LAHTF    

www.lahtf.org | LAHTF on Facebook


A 2009 look at some of the lobby ceiling remaining
 from a 40s remodel. Photo: Deanna Bayless. 
full size view

For more 2009 views by Diana Bayless on the LAHTF
Facebook page, start on a 2013  interior view by Wendell Benedetti
and scroll down through the comments. These photos also appear
 in Deanna's Historic LA Theatres set on Flickr.




A view from the booth taken by Don Solosan
 during a Los Angeles Historic Theatre
 Foundation "all about" theatre tour.
 full size view





Don Solosan's shot looking toward
the lobby of the Rialto. 
full size view


A 2012 night view of the famous
marquee by Stephen Russo.
full size view  |  on FB/LAtheatres



Neon repairs begin with some tubing laid
out on the sidewalk. It's a Gary Callahan
 photo on the LAHTF Facebook page.
full size view


These views appear along with many more
photos of other historic  Los Angeles movie
palaces on the LAHTF Facebook pages.
view the photo collection




    Pacific Electric Railway    

www.pacificelectric.org


A 1953 look at the Tower in its "Newsreel" days.
The Rialto down the Street is running "The Moon
is Blue" with William Holden and David Niven.
The photo is from the Jack Finn collection.
full size view  photo data 

The photo above also appears
on Photos of Los Angeles.



     Photos of Los Angeles    

www.facebook.com/groups/24456598223486



Intrepid researcher Ken McIntyre found this 1917 pre-opening
view of the Rialto -- they're putting up the letters for the
theatre's inaugural attraction, "Garden of Allah."
full size view  |  slightly sharper version



A big crowd at the Rialto for "Polly Of The
Circus," a 1917 release with Mae Marsh. 
full size view  |  on FB/LAtheatres





A 1944 look at the Rialto running "Marriage is a Private
Affair" and "Princess and the Pirate."  Don't you love those
channel letters with the light bulbs inside?
full size view

The image above also appears on
Noirish LA post # 5731 with a link to the Rialto photo
as part of a theatre slideshow on AllyQuest.com.

A cropped version of the photo also appears on
p. 12 of  "Theatres in Los Angeles" by Suzanne Tarbell
Cooper, Amy Ronnebeck Hall and Marc Wanamaker.
Arcadia Publishing, 2008. This version of the photo is
 from Mr. Wanamaker's Bison Archives.
 On Google books: full size view

 


Ken McIntyre found this photo with a caption noting
that it was L.A.'s Rialto. Hard to tell. The ballyhoo is
 for "House of Frankenstein," a December 1944 release.
full size view  |  on FB/LATheatres




A c.1950 look at Broadway with the Rialto off to the
left. To the right of the theatre is the Wurlitzer Building
 (1924, Walker & Eisen) and, nearest us, the Brown-Israel
Outfitting Co. Building (1922, Benjamin Bloser).
 full size view





An undated photo giving us a view
north on Broadway during, as Ken McIntyre
 notes, "a light traffic day."
 full size view




A 1979 look at the Rialto discovered
by Ken McIntyre.
full size view  | on FB/LAtheatres




A lovely 1980 view of the Rialto Theatre marquee.
It was posted by Ken McIntyre on his always
interesting Facebook page.
 full size view





A great 1986 look at the Rialto's neon at night
discovered by the tireless archivist Ken McIntyre.
 full size view  | on FB/LAtheatres





Ken doesn't give us a date for this one but note that the
letters are still up (more or less) for the copy advertising
Esther Williams in "Million Dollar Mermaid" -- visible
 in at least 4 movies from "Mambo Kings" (1992) through
 "End of Days (1999). The copy was up at least into 2003.
 full size view  |  on FB/LAtheatres





A 2012 look at the marquee with the
May Co. building across the street.
full size view




Another 2012 marquee detail by Ken McIntyre.
full size view  | on FB/LAtheatres



     Brigham Yen / DTLA Rising    

brighamyen.com | facebook.com/dtlarising


See Brigham Yen's September 2013 story: "Urban
Outfitters Coming Soon..." It includes this shot
of work underway on the marquee.
the article | photo on FB/LATheatres

See the Brigham Yen December 2013 story about
the opening for a number of interior views.




On the same block:
Tower Theatre | Orpheum Theatre