Consumer Behaviour while Purchasing Refrigerator

Consumer Behavior while Purchasing Refrigerator is a Final Year MBA report and The purpose of this study is to understand
key external variables influencing the buying behavior of a particular segment of customers towards the product category of
Refrigerator. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.
When buying frequently purchased, low-cost mundane items that require very little search and decision effort, they demonstrate
routinized response behavior.

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