Is Don Crowther and SMARTS worth the money?
Maybe you don't know Don Crowther... but he's one of my top StomperNet professors, and he's been fighting it out in the Internet Marketing trenches since 1996. He wrote one of the first Pay-Per-Click guidebooks, and he's been at the frontlines of the search engine wars since the 90's.
But the REAL reason I wanted to have him leading our Social Media research was because he REALLY is a mad-scientist. It's built into his core DNA. Don can't help it.
But there's one more reason that Don was perfect for the job. He's a natural born teacher. He's great at making complex stuff super-brain-dead simple to understand.