This UX Design Guide website presents a four phase, step-by-step industry standard design process. Specifically, a process linked to the User-Experience Design philosophy, which has been utilized in the Industrial Design profession for decades, found its way into the Interactive Design world and is now being widely adopted across all media.
Any creative process must be driven by a philosophy that answers these foundational questions: How can we measure the value of a piece of media? What is good design? Bad design? And, most importantly, who gets to decide? From the point of view of user-experience-design it is not ‘the academy’ or the editors of magazines or the competition jurors or the famous artist or the respected designer. There is no central authority, no ministry of good art and design, no golden rules that always work and no magic bullets to load into your color palette. The value of a piece of art, design or media is not innate. It’s not ‘in it’. Rather its value is determined by its audience and can be measured only by the quality of their experience with it.
A user-experience designer understands that media is only one small component in their audience’s complex life experience. Media is never isolated from that. So the user experience designer is really creating a story that will fit into and effect the on-going narrative of someone's life. The value, the success of the media, will only be measured against how well it meets its objective with its target audience within the context of everything else they have experienced up to and at that moment, not to mention, looking forward.
The 3 drivers of successful user experience design are:• Aesthetics: the visceral audience reaction to the look, feel, sound, taste and smell.• Function: the behavioral audience reaction to the way it meets it's objective.• Brand: the reflective audience reaction; the lasting impression that the work weavesinto their story. This can be achieved through the right mix of emotional connection expressedthrough memorable and recognizable graphics and phrasing.
DELIVERYIn addition to the narrative approach to design a UX artist or designer approaches a project with concern for the delivery of content, as well as the specification of the content itself. In this way the two become integrated. This is important in today's markets because of the multiple and diverse platforms that media is released on, sometimes simultaneously.
ITERATIVE DESIGNGood design usually involves some struggle. It rarely comes from the first draft... but more often evolves through several if not numerous iterations. Don Hahn, Disney producer (Lion King) broke this process down rather artfully for us when he visited Kendall's campus in the Spring of 2011:• create lots of stuff• organize it• edit it down• present it• weep• listen and adjust• repeat last three until it's finished
There are four basic phases: Each of the four phases of the creative process has its own section. These sections are sub-divided like this:
SUMMARY: A step-by-step guide that asks questions. As you answer the questions, you are in effect implementing the User Experience design process for your project.
EXAMPLES: These are examples of a variety of professional and student works from a variety of media applications, including still image, moving image and interactive.