Digital Marketing is one of Top 10 Skills to learn in 2018 according to LinkedIn. More than 60 Billion dollars in spent in Digital Marketing in US Alone. More than 8 Lakh Jobs by 2020. Every company from startups to MNC’s any B2B, B2C companies require Digital Marketing.

1 Learn Digital Academy:

Learn Digital Academy offers 30+ Modules, 12+ Certifications, 100+ hours of Classroom Training with 75% Practicals and 25% Theory and 3 Months of Internship Training to Work on Real Time Projects to become a Pro. Be Job Ready in 60 Days. Enroll In for a Demo Class. No1 Digital Marketing Training Institute and Best Digital Marketing Courses in Bangalore

Course: Advanced Digital Marketing Course

Course Fee: 25,000/-

Website: www.learndigital.co














2 Digital Vidya:

Trained 26500+ professionals (incl. CXO’s) from 12,000+ brands in 1900+ trainings across Asia since 2009


Course Fee: ₹ 49,900 + (18% GST)


Digital Marketing Course Syllabus

CORE MODULES (Everyone should attend these sessions)

Search Engine Optimization (SEO) – Learn how to get website listed among top Search Engine results.

Search Engine Marketing – Learn how to effectively run ads on Search Engines.

Social Media Marketing (SMM) – Learn how to build brand, generate leads & aggregate audience on Social Media.

Email Marketing – Learn how to effectively build your users lists, deliver e-mails & generate relevant clicks.

Inbound Marketing – Learn how to attract & convert customers by earning their trust through various techniques such as content marketing.

Web Analytics – Learn how to make business decisions from the metrics available in Digital Media.

SPECIALIZATION MODULES (Participants can choose these sessions based on their online marketing objectives. These sessions happen on weekday evening hrs.)

Facebook Marketing (in association with Facebook)

Affiliate Marketing

Content Marketing (in association with LinkedIn)

Integrated Digital Marketing Strategy

How to become a Freelancer in Digital Marketing?

E-commerce Listing vs Website vs Marketplace

How to create an Infographic Resume?

Programmatic Marketing

Media Buying and Planning

Adobe Analytics – SiteCatalyst

Video Advertising

Shopping Advertising

Advanced Display Advertising

Google Analytics Individual Qualification

Hands-on Assignments & Projects – The real learning at any digital marketing institute happens through hands-on work. The participants will get 140+ hours of hands-on Assignments and Projects across various Core & Specialization Modules to build mastery across multiple Digital Marketing areas.

Industry Case Study Exercises – For each of the core modules, participants will do a hands-on exercise based on a real-life industry case study. These 60-hour case study exercises are of various brands such as Cadbury Dairy Milk, Carwale, Microsoft, Myntra, ICICI Bank & Puma.

Digital Marketing Tools – Experience the opportunity of various Digital Marketing tools by using them practically. We’ve partnered with various industry leaders to provide you complimentary access to tools worth over Rs 75,000.

Research-Based Internship – We have designed research-based internship in which you will do a research on one digital marketing topic. For every quality research submission, you will publish a blog post on Digital Vidya’s website with your credentials. On 10 successful submissions, you will be awarded an Internship Certificate.

Research-Based Internship will be available after 75% of course completion. It is mandatory to clear Selection Test for Internship*.

*Selection Test will test basic Content Writing and English Language Skills.

Build Your Blog – Since all the participants do not have a personal business or a blog, we help them to build a blog through an intensive 2 hours course. This is done right after registration in order to give students a platform to work upon. Participants who already own a blog/business do not need to create a fresh one. Moreover, each student is given access to a self-paced Promote Your Blog course.

Website: https://www.digitalvidya.com/digital-marketing/

03 Simplilearn

Simplilearn provide online training in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science among others, where technologies and best practices are changing rapidly and demand for qualified candidates significantly exceeds supply.

Based in San Francisco, California and Bangalore, India, they have helped over one million professionals and companies across 150+ countries get trained, acquire certifications, and upskill their employees.

Course Content: Introduction to Digital Marketing, SEO(Search Engine Optimization), Social Media, Content Marketing, Email Marketing, Mobile Marketing, PayPerClick(PPC), Website Conversion Rate Optimization, Digital Analytics, Marketing Automation, Programmatic Buying, Digital Marketing Strategy.

Website: https://www.simplilearn.com/digital-marketing/

04 UpGrad

UpGrad is an online higher education platform providing rigorous industry relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy and services, UpGrad is creating an immersive learning experience – anytime and anywhere.

Course Content: Fundamentals of Digital Marketing, Content & Communication in the Digital Space, Digital Marketing Channels and Metrics, Designing and Building a Website, Social Media Marketing, Search Engine Optimization(SEO), Search Engine Marketing(SEM), Display Marketing, Content Marketing, User Nurturing, Web Analytics, Growth Hacking, Defining a Robust Marketing Strategy, and more additional topics.

Website: https://upgrad.com/digital-marketing/

05 TimesPro

TimesPro is an education initiative by The Times of India Group with an aim to revolutionize professional education in India. Addressing the gap between education and industry employability, TimesPro is focused on being the key catalyst in creating a steady pool of talented and well-trained professionals who would be fit for the sector they aim to work, grow and excel in. Our customized, industry-specific career programs and a well-established network of leading employers enable students to succeed in the competitive global job market. The goal is to equip students with the knowledge and specialized skill-set essential for them to transform into principled professionals.

Course Content: Website Development, Digital Advertising, Google Analytics, Search Engine Optimization, Online Reputation Management, Social Media Marketing, Email Marketing.

Website: https://www.timespro.com/PGDDM-Google/

06 Manipal ProLearn

Manipal ProLearn, a part of Manipal Global Education Services, offers a variety of professional certification courses across Technology, Digital Marketing, Data Sciences, Project Management, and Finance domains.

Carrying forward the Manipal legacy of over six decades in education, Manipal ProLearn helps working professionals and students enhance their skills and fast-track careers. Manipal ProLearn partners with industry leaders like Google, Sandbox, Chartered Institute of Management Accountants (CIMA) and PEOPLECERT to provide quality courses that add to your skill set.

Course Content: Intro to Digital Marketing, SEO(Search Engine Optimization), Fundamentals of Search Engine Marketing, Advanced Digital Display Marketing, Advanced Search Engine Marketing, Social Media Marketing, Mobile Marketing, Mobile Marketing, Email Marketing, Digital Analytics, Integrated Digital Marketing Campaigns & Affiliate Marketing.

Website: https://www.manipalprolearn.com/programs/digital-marketing-professional-program-association-google


Delhi School of Internet Marketing is a trademark of “Kixx Media Pvt. Ltd.” as a leading Internet Marketing Training provider for Corporate, Professionals, Entrepreneurs and Students. Delhi School of Internet Marketing provides full-fledged live classroom training for industry executives and entrepreneurs. We teach marketers how to reach right target market with lower acquisition cost in the best way possible.

For corporate, DSIM conducts 45 hours Full fledged training and advanced 2-day workshop in Internet marketing where our flexible training enables your employees to learn tools, techniques and acquire advanced skills required to increase your business market share, create brand awareness, communicate with potential customers, reach right target market and take your business to global platform.

Under campus learning program, We provide comprehensive internet marketing training to students pursuing graduation from management & technology institutes.

A valuable hands-on training is provided in weekday/weekend batches in a structured & live environment where trainees have access to practical application opportunities to practice and apply learned skills.

Course Content: Digital Marketing Overview, Website Planning & Creation, Email Marketing, Lead Generation, Google ADWORDS, Google Analytics, Facebook Marketing, LinkedIn Marketing, Twitter Marketing, Video Marketing, Instagram Marketing, Pinterest Marketing, Search Engine Optimization(SEO), Online Display Advertising, Ecommerce Marketing, Mobile Web Marketing, Content Marketing, Online Reputation Management, Affiliate Marketing Basics, Adsense & Blogging, Growth Hacking, Black Hat Techniques, Freelancing.

Website: www.dsim.in

08 DMA India :

Digital Marketing Academy India was designed for targeting professionals and organizations to acquire skills in digital & web 2.0 to help them embark the journey of digital transformation in the present day market. Till date 600 plus professionals has successfully completed the certification program form the academy.

Course Content – Advanced Digital Marketing, Affiliate Marketing Training, Content Marketing and Blogging, SEO (Search Engine Optimization), Google Webmaster Tools, Google Advertising Campaign and Methods, SEM (Search Engine Marketing), e-mail Marketing , Heat map etc…

Website – http://www.dmaindia.co

09 Digital Roy Academy:

Digital Roy Academy is one of the Best Digital Marketing Training Institute in Bangalore to learn Complete process of Digital Marketing, SEO, SEM, PPC, Social Media Marketing and other strategies Our Course is Industry Oriented Digital Marketing Training Program, designed to teach you the skills needed to apply in real-time and understanding the main Online Marketing channels and Tools to maximize your effectiveness as a skilled Digital Marketing Professional

Course Content – Introduction to Digital Marketing, Website Designing and Development, Content Marketing and Blogging, SEO (Search Engine Optimization), Google Webmaster Tools, Google Advertising Campaign and Methods, SEM (Search Engine Marketing) PPC (Pay per click), Google Adwords Certification, etc…

Website – http://digitalroy.com

10 Elanchoice :

10 Weeks Experiential Digital Marketing Training Course in Bangalore. Learn and implement Inbound Marketing, SEO, Social Media, Adwords with a website.

Course Content – Advanced Digital Marketing, Affiliate Marketing Training, SEO (Search Engine Optimization), SEM (Search Engine Marketing), e-mail Marketing, Inbound Marketing etc…


11 Apponix Technologies: is the most innovative Training and Recruitment Company strategically located in Bangalore, delivering classroom and online trainings across India, UK and USA.

Apponix stands for professionalism and quality of service, leading the way with INNOVATIVE concepts and constantly striving for EXCELLENCE across all industry sectors. With a holistic approach built around meeting the long-term needs of both employers and staff, they provide the foundation for successful career.

Course Content – Advanced Digital Marketing, Affiliate Marketing Training, Content Marketing and Blogging, SEO (Search Engine Optimization), Google Webmaster Tools, Google Advertising Campaign and Methods, SEM (Search Engine Marketing), e-mail Marketing , Heat map etc…

Website – http://www.apponix.com

12 DigiShine: DigiShine is digital marketing training institution located in Bangalore. They at DigiShine provide complete expert knowledge on SEO, SEM, SMM and CDM(Complete Digital Marketing).

They work with a vision of creating the experts for marketing industry by providing quality training on digital marketing that is been specially designed for students, marketing professionals and Entrepreneurs. Nevertheless they are well recognized by industry for the best seo training in Bangalore

Course Content – Introduction to Digital Marketing, SEO (Search Engine Optimization), Social Media Marketing(SMM), SEM (Search Engine Marketing), Email marketing and Web Analytics.

Website – http://www.digishine.in/

13 iDigitalAcademy:

Digital Marketing Courses in Bangalore offered by i Digital Academy in BTM layout is designed to teach students the most advanced Digital Marketing Concepts. At i Digital Academy we bridge the gap between traditional academia and industry demands by providing you highly sought-after digital marketing skills.

Digital Marketing Trainers at i Digital Academy have worked in leading MNC’s with years of experience in Advanced Digital Marketing Techniques. Students are sure to get the best digital marketing training based on latest trends.

Course Content – Advanced Digital Marketing, Affiliate Marketing Training, Content Marketing and Blogging, SEO (Search Engine Optimization), Google Webmaster Tools, Google Advertising Campaign and Methods, SEM (Search Engine Marketing), e-mail Marketing , etc…

Website – http://idigitalacademy.com

14 Chee-Ron’s:

The Digital Marketing Training by Chee-Ron’s is a 2 months offline/online training program. In this training, you learn digital marketing/web marketing using different modules like web analytics, email marketing, SEO, search engine marketing, advertising and social media marketing. For a great hands on learning experience with practical exposure, Chee-Ron’s provide you the complete solution for your career. This Internet Marketing training program is complete with assignments and Internship. As part of the training, you will create a blog and design a complete online marketing strategy for it.

Course Content – Introduction to Digital Marketing, Website Designing and Development, Content Marketing and Blogging, SEO (Search Engine Optimization), Google Webmaster Tools, Linkedin, SEM (Search Engine Marketing) PPC (Pay per click), Twitter Marketing, etc…

Website – http://cheerons.in

15 Edupro Academy:

They offers classroom and online digital marketing courses to students from Bangalore and around the world. Whether you are an individual or a business, you’ll experience an exceptional mix of talent that will support you to reach your fullest potential in the digital marketing environment. Become a certified digital marketer through our advanced specialized digital marketing courses that can be studied online and offline at your own pace. We also teach Digital marketing skills to companies in and around Bangalore.

Course Content – Introduction to Digital Marketing, Website Designing and Development, Content Marketing and Blogging, SEO (Search Engine Optimization), Google Webmaster Tools, Google Advertising Campaign and Methods, SEM (Search Engine Marketing) PPC (Pay per click), Google Adwords Certification, etc…

Website – https://www.eduproacademy.in/

16 Digital Kora :

Digital Kora a brand name created for Advanced Digital Marketing training in Bangalore to fill the gap of supply and demand of jobs in Digital Marketing. Digitalkora is a full service Digital Marketing company & training center in Marathahalli, Bangalore. 100% Live projects to work from first day !!!

Course Content – Advanced Digital Marketing, Affiliate Marketing Training, Content Marketing and Blogging, SEO (Search Engine Optimization), Lead Generation using Social Media, Google Webmaster Tools, Google Advertising Campaign and Methods, SEM (Search Engine Marketing), e-mail Marketing, etc…

Website – https://www.digitalkora.com


NICT COMPUTER EDUCATION PVT LTD provides high quality computer education at a very high standard at a very low cost. NICT’s mission is to create a pool of high quality software professionals who will meet the demanding needs of multinational organizations for tomorrow’s challenges. Established in the year 1991, they have more than 15 institutes in Bangalore teaching Digital Marketing.

Course Content – Search Engine Optimization (SEO),Email Marketing, Search Engine Marketing (SEM), Online Display Advertising, Keyword Research, Online reputation management (ORM), Ecommerce Marketing, Google Analytics and more.

Website – http://www.nicteducation.com

18 Zinavo

Zinavo is largest Digital Marketing Training Center in Bangalore, India Also we as Digital Marketing company provides a varied range of solutions for all sizes of company, from the five-user office to the large global enterprise, across all sectors . Digital Marketing SEO SEM SMO training is delivered by a real time working professional having more than 7+ Years of experience. 100% of the students got jobs in Good Companies on Digital Marketing, SEO, Google Adwords, PPC, Social Media Marketing. Attend the demo class and talk to our old students to know about the quality of our training and placement assistance programs

Course Content – Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), Pay Per Click (PPC) campaigns, UGC (User Generated Content), online reputation management (ORM) and dynamic website development.

Website – www.zinavo.com

19 Tutortek

with an experience of 15 years has worked with some of the leading companies like Honeywell TCS, Cognizant and more. Tutortek’s Digital Marketing Course (online / classroom) training is designed to help you become a top Digital Marketing Professional. They conduct training for 40-50 hours and also have practical sessions as well.

Course Content – Onpage and Offpage Optimisation, SEO, Social Media like Facebook, Twitter, LinkedIn, Google+, Pinterest, Keyword research, Google Adword certification, Google Analytics, Email and Video Marketing, best practices for Digital Marketing, and more.

Website: https://tutortek.com

20 eMarket Education

brings you the best digital marketing courses in Bangalore for 3 months duration to help you become a proven digital marketing expert. While imparting digital marketing training in Bangalore from last 7 years, we have now defined digital marketing courses that will definitely assure our students to complete the digital marketing courses in just 100+ days where earlier we used to continue for 4 & 1/2 months

Website – www.emarketeducation.in

21 Info Campus

Info Campus offers courses in Digital Marketing that include theory sessions, practical sessions, assignments,& certification. Apart from digital marketing they also provides other Technology Services like Software Training With Placement in PHP MYSQL Course Training, Codeigniter Course Training, Drupal Course Training, Manual Testing course Training, Software Testing Selenium ,QTP, Automation course Training, SQL/PLSQL course Training, course Training,Java/j2ee course Training, Dot net course Training In Bangalore Marathahalli

Course Content – Onpage SEO, Off Page SEO, SMO, Google Analytics, Google Adwords, Key planner Tools and more.

Website – www.infocampus.co.in

22 Institute of Marketing

Professional Certification In Advanced Digital Marketing course, a Program that’s relevant and experiential. Learn Digital marketing course with placements from industry experts, how to boost website traffic, generate leads, increase sales revenue with better brand awareness by using Search Engine Optimization (SEO), Search Engine Marketing (PPC) with Google Adwords, Social Media Marketing SMM (Facebook, Twitter, Instagram Etc.), Email Marketing, Affiliate Marketing And Inbound Marketing Modules.

Course Content: Introduction to Advanced Digital Marketing Course, Search Engine Optimization, Pay Per Click Marketing, Email Marketing, Mobile Marketing, Landing Page, Content & Design of Campaign, Affiliate Marketing, Website Planning & Creation, Web Analytics, Digital Display Advertising, Social Media Marketing, Planning Your Digital Marketing Campaign, Content Marketing, and Google Adsense.

Website: www.instituteofmarketing.in

23 Web Marketing Academy

What we do: we provide training, consulting, workshops for brands/MNC’s, Small Business CEO, CMO, Marketing/Sales Executives in Digital Marketing, Social Media & Content Marketing

Why we love what we do: The passion for digital, social media marketing and the need for internet marketing education helped us start Web Marketing Academy. Since 2002, for more than 10 years, our founder & instructors have helped some of the world’s leading companies maximize profitability through digital media marketing.

Apart from educating our students in web marketing best practices, we expose students to various conferences, seminars, meetups and connect with Industry thought leadership, to stay-up-date. We do this by conducting regular meetups bringing in Industry leaders and corporates as speakers and network.

We document our living history here because we believe in transparency. We recommend going thru our Facebook & Instagram page to see how our students learn and get an idea of our culture

Course Content:

Digital/web marketing for 21st century, Strategy planning Budget allocation for digital, social, content, mobile, affiliate, email, Mobile websites, Mobile marketing, Digital marketing concepts, Inbound marketing methodology, Content Management (Including content development), Video Marketing & Optimization, Word press & CMS, Search Engines etc.

Website: www.webmarketingacademy.in

24 Indras Academy

NEVER STOP LEARNING FIND YOUR DREAM STUDY. Discover the courses you want to learn! Make your mark on one of the most dynamic areas of the business world with Indras Academy With the most mesmerizing learning experience. STAND OUT FROM THE CROWD Our very best core strength is the effort we add in all our students to educate the best & help them perform best in their career responsibilities of your choice.

At Indras Academy, we support to encourage and improve Students’ performance with strategic development programs to help the best you would want to be in the study of your choice. We have enabled the students to select the course from a wide range of course offerings that Indras Academy possesses.

Indrasena, CEO

Digital marketing, Data science, RPA courses, Web development, DevOps, AWS, Hadoop, or spark whatever is your choice.

We are committed & responsible for the best quality education from the day 1 of joining.

For over 4 years, it’s been our mission to provide the highest quality training, resources, and student services to meet the real needs of the industry. All the courses at Indras Academy are designed and delivered by industry experts who are here to teach our students and organizational learners, who know what it takes to succeed at the job and dedicated to delivering the best training for our students.

We promise to continuously reinvest our thought process; best resources back into training & development and give the best career start to the next generation of our megastars.

Course Contents:Google AdWords, Search Engine Optimization, Email Marketing, Social Media Marketing, Google Analytics, Google Search Console, Google Adsense, Social Media optimization.


25 Inventateq:

Advanced SEO with HTML, SEM, Pay per Click (PPC), Google Adwords, Yahoo & Bing Ad center, Social Media Marketing (Facebook, Twitter, LinkedIn, Google plus), Email Campaigns & Affiliate Marketing, Google Analytics, Google Adsense & Google Maps (Local SEO), Youtube Video Advertisements, Mobile Apps Promotions, Display Advertising, Online Reputation Management, Google Tag Manager, Google Search Console, and more.

Website: www.inventateq.com

26 Onlinism

Onlinism started its journey as Website designing company, with several clients all over the world. Most of Onlinism clients are from Saudi Arabia, Dubai, Australia and USA. Onlinism even fortunate to work for many NGO and service oriented industries. Onlinism only aims to unit and educate more people with Online. Onlinism, a Digital Marketing course training institute in Bangalore with Real-time Training on Online Marketing Training. Online + Heroism = Onlinism. Onlinism a community which thrive to help people who are interested in Learning and implementing digital marketing practices in their Business and Career.

Course Content

Digital Marketing Overview, Google AdWords, Social Media Marketing, Search Engine Optimization, Email Marketing, PPC Advertising, Content Marketing, Google Analytics, Ecommerce Marketing, Lead Generation and more.

Website: www.onlinism.com

27 Skydream Consulting

We are a website design and development company with 7 years of Golden experience in implementing solutions like Web Design, Web Development , CMS website design, Content Management System integration, implementing blogs like Blogger and WordPress , Search Engine Optimization and such related services.

We have creative & talented web designers/developer and can help you implement your ideas online. We are a more design focused company with focus on implementing open source technologies. We make use of open source software like WordPress, Blogger and E-Commerce to create great looking and functional websites.

Sky Dream Consulting understands the key IT requirements within any organization-the business software applications deployed, the network environment, and the ongoing support and management of IT infrastructure.

Strategic thinking, top designers, personal attention, competitive prices, real world results – discover the Sky Dream Consulting difference.

Course Content: SEO (Search Engine Optimization), Social Media Optimization (SMO), Social Media Marketing (SEM), Pay Per Click, Google Webmaster Tools (Adwords, Adsense, Analytics) and Affiliate Marketing.

Website: www.skydreamconsulting.com


We, at OMiT (Online Marketing Institute & Training), strive to create skilled manpower for digital marketing industry by providing a distinct and extensive digital marketing program to the candidates in Bangalore, India.

In our digital marketing training, candidates will learn the in-depth process of digital marketing and they will be able to explore each and every corner of digital marketing.

Course Content:

SEO, SEM, Social Media, Email Marketing, Affiliate Marketing and more.

website: www.omit.in

29 DigitalMarketing360

Digital Academy 360 is one of the Best Digital Marketing Training Institute in Bangalore. We offer Digital Marketing Courses in Bangalore with Placements. Get trained from 8+ years’ experience trainers, learn from basics to advance. We believe in practical training and our students get to work on live projects. We do provide content writing training in Bangalore. Majority of the students have got placed in reputed organizations.

Course Content: Digital Marketing, Website Planning & Creation, Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Google Adwords Certification, Google Web Analytic’s & Fundamentals, Reputation Management Training, Content Writing, Display Advertising, Mobile Advertising, Video Advertising, Lead Generation, Search Advertising, Pay Per Click (PPC), Email Marketing, Blogging, WordPress Website.

website: www.digitalacademy360.com

30 EduPristine

EduPristine was founded in 2008 by four industry professionals from MNCs like Standard Chartered, Goldman Sachs, S & P and Accenture. In a short span, EduPristine became a Premier Finance Training Provider around the world. Over the years the company grew from one vertical to five verticals- Finance, Accounting, Analytics, Marketing, and Healthcare.

EduPristine has built a strong online platform and network of classrooms across India and caters to self-paced learning, online learning and classroom mode of learning. Today, EduPristine is a name trusted by Fortune 500 companies, professionals and students across India

Course Content: Intro to Digital Marketing, Search Engine Optimization Sessions 1&2, Search Engine Marketing(SEM) – Pay Per Click(PPC) Sessions 1,2 &3, Social Media Marketing(SMM) Sessions 1,2 & 3, Mobile Marketing & Optimization, Email Marketing, Marketing Automation, Affiliate Marketing, Funnel Marketing & Growth Hacking Sessions 1&2, Web Analytics, Content Marketing & Conversion Rate Optimization(CRO), Soft Skill Training

Website: https://www.edupristine.com/courses/digital-marketing-old/ca

31 Internet Marketing School

Internet Marketing School is one of the leading digital marketing institutes offering industry-oriented courses based on the latest trends of online branding. They are digital marketing specialists (Advertising Agency working pan India) hence they possess an in-depth understanding of the market requirements. Since the time of our inception, they have always strived to promote quality training within a reasonable cost structure.

They offer full-fledged classroom-based live training for students, entrepreneurs and industry executives. They educate them on the best ways of reaching target markets with minimum acquisition cost. They help students to execute their theoretical knowledge practically by giving them access to practical application opportunities for practicing and experimenting with their skills.

Course Content: Website Planning & Development, Search Engine Optimization, Search Engine Marketing, Web Analytics, Social Media Marketing, Content Marketing, Inbound Marketing, Make Money Online

website: www.internetmarketingschool.co.in


IADMS are one of the reputed digital marketing institutes in Bangalore. Their Digital Marketing Courses are ideal for Students, Professional, Job Seekers and Business Owners. The course is designed to teach you the skills needed in order to be successful digital marketer. We teach right from Basics to advance as per the student need and interested of topics. Students will work on real time projects and at the end of the program you will be certified as Digital Marketer.

Course Content: Digital Marketing Overview, Website Planning Creation, Search Engine Optimization, Google AdWords & PPC, Google Analytics, Email Marketing, Ecommerce Marketing, Mobile Marketing, Content Marketing, Lead Generation Business, Online Reputation Management, Affiliate Marketing.

Website: https://iadms.in/


Advanced Digital Marketing Program with certification & 100% Placements

Most Advanced Digital Marketing Course in Bangalore- India, Highest Rated Digital Marketing Institute in Bangalore-India

NIDM has been a vision for our founder M.S Kumar, an ardent Digital Marketing Evangelist with 10 years experience in Inbound / Outbound Marketing. The NIDM INDIA academy focuses mainly on creating the right talent to be available for the digital footprints with its unique Digital Marketing course with 25+ modules and 100% placements in Bangalore.

Mr. M.S Kumar holds the reputation of beginning the revolution of digital marketing training in Bangalore and has worked as guest faculty for more than 12+ reputed MBA colleges. A conventional corporate trainer with a profound knowledge of the complete digital marketing concepts.

There are several reasons as to why students should opt for our SEO training course. Some of the salient features of our Digital Marketing course are as follows:

No.1 Digital Marketing training institute in Bangalore with BTM-Marathahalli Branches. we trained more than 7000+ students in last 7 years, 150+ corporate workshops, Highest Reviewed Digital Marketing Institute in India on Google Business with 4.9 / 5* ratings.

Digital Marketing course curriculum is regularly being revised by the professionals and Trainers to include the latest concepts, Course fees are comparatively low.

Latest techniques and Tools are used to give you the best Digital Marketing training in Bangalore Center.Actual Digital Marketing professionals are the trainers and training is provided on Real Time live projects. Student-friendly environment and students are encouraged to clear their doubts with Hands-On Practical Training with 100% Placement and 6 months Student support.

Exclusive Weekend Digital Marketing course in Bangalore are also held on every Saturday and Sunday’s for working professionals. A large book store is maintained where plenty of study material is available and trainees are provided with 250+ ebooks and Course Materials.

Corporate Internship are also organized on monthly basis so as to expose trainees with real time working environment. Flexible payments plans are in place so as to ease learning and skill development.

Website: https://www.nidmindia.com

34 OptimizeIndia

They, at Optimize India, share a common goal of enabling India with the power of Digital Online Advancement. With up to date training structure and latest technology they will make sure that all of their trainees have the knowledge and skills to take India to the top of the Global Digital Map. And how are they going to achieve that – The answer is simple however they will expect the same level of commitment from their students towards the sessions and getting certified from the global leaders in Search Engines like Google.

Course Content: Intro to Digital Marketing, Ecommerce Training, Advanced SEO, Social Media Marketing Training, Google Adwords & PPC, Online Marketing.

Website: https://www.optimizeindia.com/

35 Kumarsacademy

Kumar’s Academy is India’s first Professional Digital Marketing Institute where students are not only trained and certified in digital marketing but are also taught entrepreneurial and management skills, which is integrated into the course modules that transforms you into a dynamic digital marketer.

As the name suggests Kumar’s Academy is an Initiative by Mr. M.S Kumar, an entrepreneur, corporate trainer and a digital marketing expert with 10+years of experience. He has trained more than 5000 people & conducted over 100 workshops in and around Bangalore city.

Course Content: Introduction to Online Marketing, Building an Online Business, Search Engine Optimization/Optimizer – SEO, Search Engine Marketing/PPC, Social Media Marketing/PPC, Social Media Marketing – SMM, Online Reputation Management – ORM, Email Marketing, Mobile Marketing, Website Planning & Creation, Understanding your Customers, E-commerce Marketing, Customer Relation Management, Affiliate Marketing, Web Analytics, Entrepreneurial Success, Entrepreneurship – Creating the Business, Growth Strategies for Business, Viral Marketing, Introduction to Public Relations –PR, Strategic Management, Conversion Rate Optimizer – CRO, Content Marketing strategy –CMS, Lead Generation for Business, Blog/Influencer Marketing

Website: http://kumarsacademy.com

36 QenDigital

QenDigital is a Multi National Digital Marketing Training Institute. The main reason why they stand alone in strategic digital marketing courses training is because of the advanced courses which are updated according to the current trends of digital marketing. Their Google and Bing Certified digital marketing analysts are highly skilled in modern digital marketing strategies. The course modules are arranged in order that, students can learn development and strategy implementation step by step.

Course Content: Digital Marketing Strategies, Full Website Maintenance, Search Engine Optimization, Google Analytics, Display Network Ads, Killer Ads Design, e-MAIL Marketing, Online Reputation Management, Affiliate Marketing, Lead Generation, Social Media Marketing, PPC course.

Website: http://qendigital.in/

37 DigitalMindsAcademy

DMA’s mission is to make Digital marketing fun and easy to learn. DMA also specializes in conducting training programs for marketing departments, corporate groups, and small business owners. Our classes are interactive and include student volunteer websites, group discussions, presentations, questionnaires, quizzes, and exams.

Course Content: Digital Marketing Fundamentals, SEO, SEM, SMM, Web Analytics, Email Marketing, Content Marketing, Inbound Marketing Course.

Website: www.digitalmindsacademy.com

38 StrategyWorks

StrategyWorks are one of the best digital marketing training institute in Bangalore. Ours is most updated and advanced course in online marketing with 100% Job Guarantee.

Course Content: Introduction to Digital Marketing, SEO(Search Engine Optimization), SEM(Search Engine Marketing), Audience Buying, Programmatic Buying, RTB, SMM-Social Media Marketing, ORM(Online Reputation Management), Email Marketing & Marketing Automation, Mobile Marketing, Web Analytics & Heatmap, Affiliate Marketing, Google Adsense, Digital Marketing Strategy, Planning & Execution.

Website: https://strategyworks.in/

39 Encredia

Encredia is a digital marketing institute which is located in Bangalore, India. We provide full time digital marketing training to individual candidates who are looking for jobs, digital marketing course for entrepreneurs, customized digital marketing course for top colleges and Companies in Bangalore.

Course Content – Digital Marketing Overview, Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing(SMM), Website Planning & Creation, Google Analytics, Online Display Advertising, Content Marketing, E-commerce Marketing, Affiliate Marketing, Reputation Management, Freelancing.

Website: http://www.encredia.com/in/

40 RelDigitalAcademy

At REL Digital Academy they believe that digital education that an individual is learning Digital Marketing either to enter into a career in digital marketing or wants to learn how to promote business through digital platforms. Be it a for a business, blogging or a freelance project, they are here to help you attain the next level of digital knowledge.

Course Content – Introduction to Digital Marketing, Technical/Advanced SEO, Content Marketing, Email Marketing, Video Marketing/Tools, Google Adwords, Campaign Structure Best Practice, Youtube Ads, Social Media Marketing, Linkedin, Google Analytics, Traffic Analysis, Digital Marketing Tools.

Website: http://reldigitalacademy.com/

41 Riverhood

At Riverhood, they are passionate in what they do. And keeping in mind that you would also prefer learning from the market experts, what they are promising. The modules are arranged in such a way that course are fit for both individuals and businesses.

Course Content: SEO, SEM, SMO, SMM, email marketing, PPC, Mobile Marketing, Content Marketing.

Website: http://www.riverhood.in/digital-marketing-training-bangalore.html

42 Etudemy

Their vision is to provide premier digital marketing training in Bangalore! They are on a mission to deliver the quality concepts, strategies, and techniques required to succeed in the online world. From building a powerful brand, to effectively translating an offline brand in the online world. Most importantly, they teach you the ways in which each sectors of marketing must be connected—online, mobile, social media, email, content, web designs, and paid marketing campaigns.

Course Content – SEO, Adwords/PPC, Social Media Marketing, Email Marketing, Digital Branding, Google Analytics, Mobile Marketing.

Website: http://www.etudemy.com/

43 Learning Catalyst

Learning Catalyst is a one stop solution for all the avenues of Digital Marketing. They have rich experience in doing courses in niche web/mobile areas. These include doing customized corporate training for companies like ICICI and IBM andl also taking electives in these subjects in some of the country’s oldest media schools (like MICA and SICM) Professionals from companies like Kingfisher, Taj, Jet Airlines and L&T have attended our programs. Below, you check their offerings in the Digital Marketing Domain.

Course Content – Internet Marketing, Competition Analysis, SEO Tools & Tech Issues, Basics of Google Adwords & Optimizing Adwords Account, Introduction to Google Analytics, Integrated Campaign Thinking & Planning, SEO, PPC, SMO.

Website: http://learningcatalyst.in/

44 Sketch Career

Sketch Career in Koramangala, Bangalore is a top company in the category Digital Marketing Training Institutes. They offer advanced digital marketing course and also known for one of the best Graphic Training Institutes & Computer Training Institutes For PhotoShop Content Course – Intro to Digital Marketing, Website Planning & Creation, Website Development using HTML, WordPress Module, Blogging, Adsense, SEO, Content Marketing, Google Adwords(PPC) & Google Certification, Affiliate Marketing, Google Analytics, Google Webmasters, Google Tag Manager, SMM, Email Marketing, Mobile Marketing, Lead Generation Tools, Freelancing.

Website: http://www.sketchcareer.com/

45 FirstLookAI

First Look Digital Marketing Solutions (First Look Ai Digital – has introduced the world’s first artificial intelligence powered digital marketing course in Bangalore, India. This state-of-the-art mind-blowing digital marketing course explores new-age technology in the digital marketing world. Currently this technology is only with FirstLook and one other in the US who is a Harvard Artificial Intelligence Research Specialist. Once the products are created, they will be marketing them through automation funnels. Students and Entrepreneurs will know that each and every artificial intelligence digital marketing tool is equal to 1000 digital marketers. All of these topics are taught by a robot called Aera and Srinidhi Ranganathan – whom everyone calls Digital Marketing Legend.

Course Content: Introduction to Digital Technology with AI Technology, Website Design through AI Technology, Content Creation with AI Technology, SEO powered by AI Technology, Google Analytics powered by AI Digital Technology, Google Adwords powered by AI Technology, Email Marketing and Lead-Generation with AI Technology, Graphic Design Reinvented with AI Technology, Video creation with AI Technology, Mobile Marketing and ASO (App Store Optimisation) with AI Technology, Growth Hacking, Viral Marketing, Freelancing Portals to earn with this mind-blowing Artificial Intelligence Technology, Futuristic Technologies in Digital Marketing that include Quantum Entrepreneurship, IoT, Intelligence Virtual Assistants and Chatbots.

Website: http://www.firstlookai.com/

46 StreamLyn Academy

Streamlyn Academy is an educational institute delivering comprehensive training on digital marketing to industry executives, entrepreneurs, and fresh graduates. Streamlyn Academy addresses the digital transformation needs of professionals and corporations through a hybrid training module which is comprised of classroom sessions, case-studies, and real projects. Located in the heart of the commercial hub of Bangalore, Streamlyn academy’s goal is to be at the fore-front of innovation and cutting-edge technology in the digital learning world.

Course Content: Basics of Digital Marketing, Webhosting & Blogging, Data Analytics, Advertisement Metrices, Data Tracking & Behavioral Analytics, SEO & Search Engine Marketing, Promoting & Monetizing Websites & Mobile Applications, Multiple Marketing Channels, Understanding Sales through Digital Marketing, AD Management Tools, Digital Advertising Channels, Real Time Advertising Technology and Platforms, Tracking & Trafficking, Data Warehouse for Publishers & Sellers, Integrations, Managing A Campaign, Preparing for JOB Market.

Website: https://academy.streamlyn.com/


Digital Marketing Business School (DMBS) is a brand of ROI Fast Tract Info Tech Solutions. ROI Fast track Infotech Solutions has made its own mark in the web developing and hosting. It has evolved from a small company to the one of the most elite company in the city over a period of more than 15 years. The Digital Marketing Business School sets the global standard in digital marketing and selling certifications, our learning content is validated by the world’s leading digital brands and agencies, including Facebook, Google, LinkedIn and Twitter. The digital marketing course content is developed by our DMBS experts and the digital marketing course modules are arranged in order that students can learn development and strategy implementation step by step in easy way. Your learning will be shaped by their practical experiences and case studies.

Course Contents: First Step to Digital Marketing, How to Create Website without Coding, Google Analytics, Complete SEO, Content Marketing, Social Media Marketing, Search Engine Marketing, Mobile Marketing, Making Money using Affiliate Marketing, Email Marketing, Lead Generation for Business, Make Money Using AdSense, AppStore Optimization, Display Advertising, Ecommerce Marketing, Online Reputation Management.

Website: http://dmbs.co.in/index.html

48 LipsIndia

LIPS India is an initiative by a team of experienced professionals from IIT , IIM and Industry experts. The idea behind LIPS is to bridge the gap between our existing education framework and the evolving business landscape. It will be our effort to identify such gaps and offer best possible training modules so as to benefit the individual and the industry at large. With the growth and penetration of internet and mobile they believe the basic framework for businesses in future would be based on the convergence of internet and mobile platforms hence they have launched their courses in Internet and mobile space.

Course Content: Web Introduction, Google Adwords, SEO, Social Media, Email Marketing, Ad Servers-Display, Google Analytics, Mobile Marketing, Social Media Analytics, Video Optimization, Affiliate Marketing & Content Creation.

Website: https://www.lipsindia.com

49 Besant Technologies

Besant Technologies provide over 50hrs training by covering all syllabus portions and also providing practical and physical training. Digital Marketing Training in Bangalore by Besant Technologies has professional and trained tutors. They cover all syllabus related to Digital Marketing and provide details about all happening interviews in all MNC company and also in all business organizations. Their Certification is agreed and accepted by all leading MNC company, making our students getting placed fastly and with quick joining.

Course Content: Basics of Digital Marketing, Analysis & Keyword Research, Search Engine Optimization(SEO), Web Analysis, Local Business & Listings, Google Adwords, Social Media Optimization, Social Media Marketing, Webmaster Tools, Content Marketing, Mobile Marketing, Video Marketing, WordPress, Email Marketing, SMS Marketing, Live practicals.

Website: https://www.besanttechnologies.com

50 TalentEye

Talenteye Academy offers 4 months extensive hands on training on all principles of digital marketing at Marathahalli, Bangalore. It’s classroom program only. They follow IIM teaching pattern, case study, assignments and project based study. Along with the classroom training, case studies and project work, they involve their students in a variety of digital marketing events, seminars and meet ups which augment their understanding to a higher level.

Course Content: Introduction to Digital Marketing , Website Creation , Search Engine Optimization (SEO) , Search Engine Marketing (SEM) , Pay Per Click (PPC), Web Analytics , Content Marketing , Social Media Marketing (SMM), Affiliate Marketing, Email Marketing , Online Reputation Management , Growth Hacking , Digital Marketing Strategy .

Website: http://talenteye.in

51 EduConcern

EduConcern is complete and an integral part of Local Education. A decade’s worth of rich history and goodwill with the public schools surrounding plus an extensive community consultation process prepared us for building the Local Education Center.

Course Content: Introduction to SEO, Keyword Research & Analysis, On page Optimization, Off Page Optimization, Black hat SEO technique, SEO tools, Google Algorithms, Search Engine Marketing, Social Media Marketing, Google Analytics, Google Web Master Tool.

Website: https://educoncern.co.in

52 Digital Love

Digital Love based in Bangalore, India offers Digital Marketing Certification Course & Training in Bangalore, India with a broad knowledge and thorough understanding of digital marketing technologies such as search engine optimization, search engine marketing, Google webmaster tool, Web Analytics, html ,CSS, web designing and email marketing ) and their many applications. Digital Love has state of the art infrastructure for classroom training in Bangalore.

This course in digital marketing is precisely designed for Students who want to make their Career in digital marketing and be actively involved in the operational aspects of planning and managing digital media marketing or multi-channel paid marketing campaigns. It will also benefit marketing executives who have some level of responsibility for digital marketing, or who wish to make more effective use of digital marketing techniques within their overall marketing mix.

Course Content: Digital Marketing basics, SEO training, Social Media Marketing Training, Web Designing Training, Email Marketing Training, Search Engine Marketing Training, Google Analytics, PPC.

Website: http://www.digitallove.in

53 Zonal Tech Solutions

Zonal Tech Solution is a World Leaders in IT TRAINING, MANAGEMENT TRAINING, JOB ORIENTED TRAINING, CONSULTING & OUTSOURCING SOLUTIONS. As a proven we focus on building tomorrow’s future. Zonal Tech Solution enables candidates from all the places to outperform the competition and stay ahead of the innovation curve.

They provide Enterprises with strategic insights on what lies ahead. They help Students and Enterprises transform and thrive in a changing world through strategic training, consulting, operational leadership and the co-creation of breakthrough solutions, including those in mobility and sustainability.

Zonal Tech Solution started in 2010 with the aim of giving high quality training in all kinds of IT and NON IT Domain. From beginning, Zonal Tech Solution was founded on the principle of building and implementing great ideas that drive progress for students, clients and enhance lives through various solutions. For over seven years, we have been a company focused on bringing to future a great opportunities and enterprise solutions. Zonal Tech Solution is getting global presence & has trained over 10,000+ students & has 22+ development centers across India.

Course Contents: Introduction & Overview Of Digital Marketing, Digital Marketing Strategies for Websites, Opportunities in Digital Marketing, Website Planning & Creation, Website Optimization for Online Marketing, Search Engine Optimization (SEO), Web Analytics (Google Analytics, Web Master Tools), Email Marketing, Lead Generations, Online Reputation Management (ORM), Content Marketing, Social Media Marketing (SMM), Google Adwords (PPC) – Campaign Creation, Display Marketing, Search Engine Marketing (SEM), Google Adsense, Online Marketing, Inbound Marketing, Affiliate Marketing, Viral Marketing, Mobile Marketing, Webinars Marketing, Creation of Blog, Landing Page Creations, Infographics, Youtube Marketing, Live Streaming, Shopping Advertising.

Website: http://www.zonaltechsolution.com

54 Jupiter Vidya

Jupiter Vidya was born out of the need to provide trained, employable IT tech expects, to the symbolic Silicon Head-Quarters of India – Whitefield, Bangalore.

The institute was set-up 2013 to train the latest in IT software, to the already skilled professionals who felt constrained due to evolving software technologies.

Jupiter Vidya takes real pride as many of its students have not only been successful in taking up good jobs but also became providers, by venturing into successful Start-up ecosystem.

Course Content: Marketing Fundamentals, Social Media and Link building, Google Adsense, Market Research, Introduction to SEO, Search Engine Basics, Keyword Research & Analysis, Competitor Analysis, Website Analysis Tools, SMM techniques, Google Adsense, Social Media Optimization, Email marketing, Affiliate Marketing, Local SEO.

Website: https://jupitervidya.com/

55 Forture Academy

Forture Academy is an Advance Digital Marketing & Analytics Training Institute in Bangalore. They are focused to become one of the sort after Institute for Digital Marketing and Analytics education in Bangalore and India. They not only train people on Digital Marketing but they also transform them into a through professional with holistic development module.

Forture Academy is founded on Dec 2015 by Shoaib Valai, An Internet Entrepreneur & DIgital Marketing Expert/Trainer. He has over 7 yrs of experience in implementing Digital Marketing strategies to corporate & SMEs.

Course Content: Digital Marketing Overview, Website planning, How to make a website using CMS, Search Engine Optimization, Search Engine Marketing (Google Search Ads/Display Ads), Google Analytics, Social Media Community Management (FB/Twitter/Insta/Linkedin etc.,), Social Media Marketing, Email Marketing, Online Reputation Management, E-commerce Marketing, Content Marketing, Lead Generation for Business, Growth Hacking, How to make money online? (Blogging, Adsense, Affiliate Marketing etc.,), How to grab freelancing projects.

Website: http://fortureacademy.com




Criteria you should use for evaluating best digital marketing courses?

-Shortlist top 10 digital marketing institutes by searching on google. Now on what metrics you will judge these 10 institutes providing one of the best digital marketing course.

Reputation of an institute - You should be aware of past achievements, its ranking and the accreditation of the programs, partnerships of the Institute in the industry.

Download Digital Marketing Course Curriculum - Compare different curriculum.

Trainers/Experienced Faculty - Browse through leadership team of the institute, their experience and credentials.

Digital Marketing Certifications - Weightage of certification in the industry & how it will help you in jobs. Compare Certifications provided by the Institute & Certifications for which you are prepared like google adwords, hubspot inbound marketing certificate.

Practical Training, assignments & projects - which would help you in the learning. Compare which course would be providing you practical training.

Placement Opportunities - Companies hiring for digital marketing jobs, salary packages etc. Check their last placement records.

Fee Structure & Duration - Check Installment options etc

Reviews - Check their reviews on reviews websites, testimonials etc

Support Structure - Check their support structure during and after the course.

Tools - Compare tools & case studies provided by them.

Hope these points would be enough for you to compare different institutes & choosing the right institute providing best digital marketing course.

Takshila Learning is offering Online Digital Marketing Course in Hindi. In today’s scenario, Internet marketing is one of the best approaches to place products and services in front of their customers.

Our Digital Marketing course in Hindi covers latest tools and techniques for Social media marketing, Internet Marketing, SEO(Search Engine Optimization), Email Marketing, Ad-sense, PPC (Pay Per Click) and others. The course helps you to achieve higher rankings on search engines like Google, Yahoo, and Bing.

Learn Digital Marketing and have a chance to get an excellent job or start your own venture in digital marketing to work like a professional from day one! In this Digital Marketing online course, our expert trainers make you learn from the Beginner to Professional level covering all the advanced curriculum of Digital Marketing. You will experience great learning as our trainer will perform the practical operation with step by step process of how to execute the functions, tools, and technologies.

We provide this course in online and offline mode; offered through Pendrive, SD Card, DVDs, Tablet, and Easybook.Our course is as per latest techniques and technologies used in today’s digital world. Most of the business houses use digital marketing to get more traffic and lead for their organizations. Most of the customers are now spending time on the internet to search information that implies that this training will help you to meet your customers on a medium where they are spending time.

Digitalization has given us more than we had assumed in the past. People are making searches on the internet instead of moving around in the market to find relevant things. If i need to buy a pen or kitchen utensils, we would prefer to search on the Google with the relevant keywords and will buy the best item yet in comparative pricing. This is the power of digitization and people are moving into digital marketing and that’s the reason of spreading the scope of Digital marketing Training. One may find numerous institute or coaching centres offering live digital marketing training session covering the each and every aspect of SEO, SMO, PPC, ORM and other web services. But it is advisable to go for the centre or professional company who can offer practical training to make understood the each concept in a sharp way

Digital Marketing is the method of utilizing digital ways to market and advertise products and services. These efforts are used to create interest from the target audience and convert it into sales possibilities. Includes all forms of web marketing from social media pages and business websites to search engine and banner ads. There are various advantages to digital advertising which make it a preferred method in modern days. Digital marketing is a wide term that refers the marketing through the online medium like Search Engines, Websites, Social Media Networks & Emails

What Courses You Get To Learn At Digital Technology Institute?

1.Introduction To Digital Marketing: This module introduces you to the basics of the training program and helps you build strong fundamentals that help you in rest of the sessions.

2. Planning Web Development: To have a good online presence one needs a good website. Which tells everything about what your business is indulged in, in this module you get to learn how to create the website from scratch.

3.Search Engine Optimization: SEO affects the visibility of your website on the SERP (Search Engine Result Page). This is an organic way to bring your website to the top of Google, here we teach you certain methods that help improve your SEO score.

4.Social Media Optimization: Social Media Optimization refers to the various techniques using which you can make the most out of the various social mediaoptions available and promote your business absolutely free of cost.

5.Social Media Marketing: Have you ever seen ads coming on the social handles that you sit hours on? Maybe the ads on YouTube or Facebook? Yes, these all come under social media marketing.

6.Google AdWords (Pay Per Click): Pay Per Click is the kind of advertisement where the publisher is paid by the advertiser when a person clicks on their ad. This drives more traffic to the advertiser’s website because of which more sales or viewership is achieved.

7.Google Web Analytics: Web Analytics is one of the essential parts of this course as this module helps you learn about Google Analytics that helps you understand the audience’s reaction, the source from where your traffic is generated the most, what kind of content they prefer etc.

8.Content Management: As Important as it is to write good quality content, it is even more important to see that the content you write should have a good format. A good number of images in it, an engaging tone and a good layout.

9.E-mail Marketing/(E-Mail 2.0): This is the oldest form of marketing online that is surviving till date. Here we teach you various techniques that help you reach the inbox of your potential customers and connect with them via E-mail.

10.Display Advertising With Re-Marketing: Display Ads refer to all those advertisements that you see while surfing the Internet in the forms of images, text, infographics etc. And re-marketing, well have you noticed that once you leave Amazon’s page after viewing a certain mobile phone, you see its ads everywhere on the Internet.

11.E-Commerce marketing: After the arrival of big companies such as Flipkart, Amazon etc. we all are very much familiarized with what electronic commerce marketing is.

12.The science of Online Sales: There are a whole lot of E-commerce websites, but do all of them earn as much as the other? No, why is it that some companies have to shut down while the other flourish, it is all because of the science of online sales. The one who is skilled in it goes to the top, and we here at DTI ensure that our students get to those heights.

13.Fundamentals Of Video Marketing: Video marketing is one of the most appealing forms of Marketing; here 80% of audience just watch videos and the product or the service that the advertiser provides is highlighted.

14.Business Lead generation: This field is all about creating interest or queryin the minds of our potential customers. The system is all about increasing the sales with maximum efficiency.

15.Mobile Marketing: How many of us still go to our laptops or desktops to browse the Internet or shop products online? This is because mobiles have taken over desktops, and this is a complete module that is all about making strategies and techniques that help you in creating your own mobile marketing campaigns.

16.Content Marketing: Content Is King’ is a phrase that you hear a number of times in the field of Digital marketing. And yes it is true too. In order to market this content well, you need to know what content to put on what medium and a lot more skills to get the maximum benefits.

17.Brand Marketing And Management: This module teaches you everything from what is at the starting of a brand online to how it is seen to it that the brand survives the competition and does well in expanding.

18.Online Reputation Management: Once a brand is set up, there are a lot of chances that due to a lot of reasons it receives negative comments.This module teaches you how to deal with those negative comments.

19.Affiliate Marketing: To inform you about what actually affiliate marketing is, let’s just say that when you click on an advertisement of Flipkart that you see on a website, that website gets a certain percentage as commission to the sales that the company generates.

20.Fundamentals Of AdSense: AdSense is all about getting paid by doing almost nothing. When you have a blog or a website, Google places some ads on that website or blog of yours by which you get paid.

21.Local Business Advertising: It is really important to get business from the people who are in your region as there are a lot of professions such as footwear outlets, food joints, whose major source of income is the people in their neighbourhood. Local Business Advertising helps you learn how to target the people that are in your region and get as much business as you can.

22.Online Marketing Etiquettes: Not everything that you do in the field of Digital Marketing is legal. Some things are such that they might even cost you your permissions and make you go to jail, here we teach you all about the basic etiquettes of Internet Marketing.

23.Earn As A Freelancer: If you are aware of all these modules you can easily earn as a Freelancer.

24.Live projects And Case Studies: Live Projects are given to each and every student as a part of their curriculum, this helps them to face every challengethat a person of this field does, this makes them grow and be market ready by the time they graduate from here.

Guidelines you should use for judging best Digital Marketing Courses.

Shortlist top 5 – 6 digital marketing institutes by seeking on google. Now on what metrics you will judge these institutes providing one of the best digital marketing course:

Advanced Curriculum:- The course structure provided in the institute should be Advanced and Up-To-Date, Digital Marketing is a very Progressive field. It changes very often with new improvements on a regular basis, so the Institute should be having an advanced Curriculum.

Experienced Trainers:- The trainers are considered as the Backboneof any Institute, In the case of Digital Marketing Training Institute. Trainers should be Skilled, Knowledgeable, Adaptive and Cooperative.

Practical Implementation:- Digital Marketing is something to be experienced Live, So the institute which allows you to work on live projects (as an intern) would be preferred.

Job assistance:- There exist lots of institutes who claim to offer Placement assistance. So asking them for the portfolios about the students placed through the assistance provided by the institute is the best way to verify the claim.

Certifications:- Certificates are a documented proof of the professional skill set you possess, So the Institutes offering certificatesof various channels such as Google Analytics, Google Adwords, Social Media, Youtube etc, along with the Institute Certificate must be preferred.

Best SEO practices for travel brands differ from other industries

Searchmetrics has published a new study on travel industry-specific search ranking factors that might help travel brands improve their visibility in Google searches.

It suggests that a focus on browsing experience, making information and comparison simple, and a comprehensive coverage of topics with greater content word counts, while better quality images can improve a site’s standing.

The research is informed by more tailored, industry-specific results, supplied by Google using AI and machine learning technology in its RankBrain system.

Daniel Furch, head of content marketing at Searchmetrics explains:

“Google now more accurately determines searchers’ intentions by analyzing the keywords and phrases they enter in the search box.

“It knows the context of individual searches — including whether they relate to travel, retail, finance or other verticals — and ensures that results reflect the characteristics that meet the needs of searchers.

“For travel marketers, as for marketers in other verticals, this means they can no longer focus solely on generalized, universally applicable rules to drive the best search performance.

They also have to take account of factors that are important in their specific vertical.”

Searchmetrics analyzed the top 20 search results on Google for more than 6,000 typical travel-related search terms—like ‘airline tickets,’ ‘vacation rentals’ and ‘budget rental car’.

The company identified the most commonly occurring elements that appear in these travel results, comparing those to a benchmark study of broader Google ranking factors for 10,000 general, high search volume keywords across all industries.

The major take-aways from these reports reveal that travel brands should ignore much of the conventional wisdom for SEO optimization, and instead focus on quality, informative service.

Those who are dreaming of travel want to linger a bit with those dreams, want to find clear and easy-to-follow ways to make those dreams a reality, and don’t mind spending a little time to get the journey just right.

Be browsable

Travel-related pages should focus on the browsing experience, with a concentration of internal links which let searchers click through to find related content on the same site. Travelers will want to find more background information on topics of interest, or information that helps guide their decision by comparing options.

The Searchmetrics study reveals that travel-related pages ranking in Google’s top 10 results have approximately 23% more internal links than benchmark broader industry rankings.

But internal links should follow a logical, relevant and informative structure. Furch says:

“Travel-related brands need to ensure their web pages intelligently link to related content throughout their site, so searchers can easily find relevant content and background to help them compare and decide on their travel plans.

“This is not surprising as planning a vacation for example involves so many details — from flight times and luggage allowance to insurance, car-hire, and seasonal weather patterns.

“Searchers want to be able to find answers to all those questions as painlessly as possible.”

The eyes have it

Unsurprisingly, those dreaming of travel appreciate visuals. While a large concentration of images may be a negative SEO factor for other websites, it can boost the value of travel websites to users—even if that greater concentration of images sacrifices some loading time.

The top ten Google results for travel-related queries use around 38% more images over 200 pixels per page.

Travel-related pages listed in the top ten results have a 40% larger file size and take almost 3 seconds longer to load, 10.6 seconds on average compared to the benchmark 7.8 seconds.

Words should come easy

As content specialists highlighted in our report on travel content strategies published this May, long form storytelling works.

Travel results which make it into Google’s top ten average over 2,500 words per page. That’s a 57% higher word count than the benchmark. The average for the top 10 rankings across all industries is 1,633 words per page.

Even so-called “listicles” should be longer by an average of four bullets. The top 10 travel sites had 18.3 bullets on average, whereas the top 10 benchmark sites had 14.4.

But don’t be repetitive. Searchmetrics finds that keyword (1) stuffing is a killer. Quality travel sites in the top 20 used the keyword (2) in an article about three times, compared to the 7.4 times other industries try to force the keyword (3) in.

Smart SEO

Other SEO factors which differ for travel sites from other industries include:

Top 10 pages in the travel industry are less than half as likely to use AdSense AdLinks as pages on average.

On average, travel landing pages are larger than the pages in our benchmark study

URLs ranking highly for travel-related keywords are less likely to use encryption than websites in general, when looking at high-ranking pages from all industries.

The average load time for top 10 travel pages is 10.6 seconds, more than 3 seconds slower than the overall average.

Travel websites have far fewer social signals than the overall average across all industries. In fact, the top 10 only have 609 social signals (likes, shares, etc.) compared to the 5,552 of other industries.

Social what?

Given the amount of coverage of the social media customer service habits of airlines in particular, this Searchmetrics finding on social signals may be surprising, but it’s very positive.

Brands with the budget to engage more on social media channels will get the edge over competitors, in terms of building a community of fans. But those who do not have the budget for heavy social media campaigns will not be detrimentally affected, at least in terms of their Google search rankings.

Bottom line

Tell a story, be useful, help travelers visualize their trip, don’t try to “game” SEO, and if you’re going to be sociable focus on quality over quantity.

Full report can be downloaded here.

Here is how you can check whether your website Search engine optimization (SEO) is working

Search engine optimization (SEO) is one of the most important puzzle pieces to a successful website. Even though Google has over 200 factors that determine search rankings, you mostly need to remember to build a unique website that offers useful information for its clearly-defined target audience. Here are ways to determine if your SEO strategies are working.

Measuring SEO Success

SEO is not a one-size-fills-all type of science. In other words, what works for one website, may not work for another. Most expert SEO services use tools and measurements to determine if you have implemented effective SEO strategies, which can help you refine your approach. But it’s important to remember that SEO doesn’t guarantee high search rankings, it merely increases the odds.

For most websites, it takes several months for SEO to kick in and achieve the goal of search engine visibility. Another key factor to remember is how unique your site is. If there are hundreds of sites like yours, then the chances of beating those sites in search rankings are reduced. The best way to stand out from the crowd is to base content on very unique keyword phrases that your competitors missed. If you are the only business in your city offering your type of niche, then it’s very advantageous to use your city name as a keyword.

The most important metric for studying the effectiveness of your keywords involve number of visitors, particularly from your target regions. Another essential metric is bounce rate, which tells you what percentage of your visitors left your site after viewing one page. Heatmaps, which are software tools that measure which sections of web pages get the most attention, indicate how well your SEO is constructed. Studying these analytics will help your revise your web pages and content, based on what is working and what isn’t.

Diagnosing SEO Issues

Experienced digital marketers use SEO audit software to analyze any technical flaws in your content and code. Some of the most SEO common flaws include:

duplicate content

lack of meta description

broken or irrelevant links

missing alt attributes for images

page errors

improper navigation

web design that is not mobile-friendly

duplicate content

low word count

A recent study by Semrush found that the most common SEO problem was duplicate content, which hindered half of the sites they surveyed. When Google finds a substantial block of content that matches or is similar to content on other sites, it may penalize the site’s search ranking. While you may not be penalized for duplicate content within your own site, Google definitely frowns upon content that is copied or scraped from other sites.

Another major problem is the lack of meta descriptions, which tell the search bots what your web pages are about. While you are not required to include these descriptions, they certainly help clarify your keywords. Page content needs to be built on relevant keywords that correspond with the theme of your website. If your site tries to be “all things to all internet users,” Google might get suspicious that you’re invading their unique position. You also need to make sure that all your links are relevant to your site’s theme. Swapping links with random sites that have nothing to do with your site can draw penalties.

Digital marketers study how visitors use your site and determine what areas need improvement. Many times it may simply be that you need to do deeper research on less competitive keywords. “London restaurants,” for example, isn’t going to work as a keyword phrase on its own because it puts you in competition with too many other establishments. If you add a unique adjective that describes your niche, then you have a good chance of getting high rankings for those keywords.

Putting All Your SEO Knowledge Together

SEO is merely one component of digital marketing that can bring traffic to your site. The combination of SEO, social media and email marketing can provide a powerful boost in traffic. You can accelerate lead generation, even more, using pay-per-click (PPC) advertising campaigns in search engines and social networks. While content creation and SEO take several months to develop, PPC ads can put your message in front of a wide audience right away.

You can expand your SEO knowledge enormously by visiting sites such as Moz and Search Engine Land. These sites will help keep you informed on Google’s latest algorithmic updates that determine search rankings.

There are plenty of semantic and technical issues to be aware of when it comes to SEO. But if you keep your site well-structured, then the main issue you need to focus on is effective content. Search engines tend to reward sites that follow their vision, which is to connect users with the exact type of content they are searching for as quickly as possible.

I have a company which is into Digital Marketing, and I will tell you where did we all learn from and how did we gather the mindset to get out and make sales and retain clients on long term contract.

But before giving you the list of courses, I would like to break a myth that Digital marketers don’t only learn from paid courses but good blogs, implementation too.

There is one more thing I would like to give you in the form of Brutal Truth, there are so many people out there who can do Digital Marketing aka Internet Marketing but not everyone can go out and get a client.

What I have realized after meeting so many startup entrepreneurs, CEOs, Serial entrepreneurs, Agency Owners… your 51% of focus should be making sales and retaining your clients for long period of time, rest 49% of focus on learning and developing skills. This is what will sustain you in the long run.

So, I am laying down the list of courses and free sources out there that will help you get good in Digital marketing.


Best & its affordable with money back guarantee.

Hubspot, Hootsuite

Good Quality Certification for free which can help you be somewhat authoritative in your Industry.

Tai Lopez, Neil Patel, Backlinko

For mindset in the industry and opening the doors of possibility of how famous and income potential is in Internet Marketing

Personally, I gained most of the knowledge from udemy courses and random blogs on the internet but what I loved about Tai Lopez and expensive courses of other people because in that we get a community wherein we can interact with people all around the world, this lead in a lot of opportunities for myself as well.

Deepak Kanakaraju

His courses are reliable and cheap at the same time and he is one of the best and most famous instructors in india.

Free Blogs

Neil Patel, Backlinko, Search Engine Land, Social Media Daily

We should not ignore anyone of digital marketing techniques. Because each module is interlinked and depended each other.

But you can start career with an individual course modules. Find complete information below.

The Ultimate Digital Marketing Course Guide for Freshers

As consumers are going online, where does one expect the marketers to advertise their product? It has to be in the digital world. Traditional ways of marketing through newspapers, radio, TV are slowly losing their sheen. Large companies have started allocating a big chunk of their advertising budget to digital marketing. Even small companies are benefiting from it, as it helps them to compete against the big players at a much lower cost. Digital marketing techniques are much faster, practical, streamlined and affordable. Take for instance a television advertisement that costs lakhs of rupees. Compare it with a social media campaign that can be used to reach out to a large customer base at a fraction of the cost. The latter is obviously a practical way for businesses. Moreover, the success rate of the digital marketing campaigns can be viewed in real time. This gives the marketers a chance to tweak their strategies according to the response they receive.

With the surveys stats & experts talk, business owners are willing to build an internal digital marketing team to promote their business services. So, the demand for skilled digital marketing professionals, freshers is rapidly increased. Lets us discuss on career opportunities for freshers in digital marketing.

Career opportunities in Digital marketing in India

Here are some reasons why Digital Marketing is a rewarding and exciting career in today’s market.

Digital marketing has been the buzzword in the Indian job market. This industry is expected to generate more than 20 lakh jobs by the year 2020. Hence the future of a career in this industry definitely looks promising.

Global Giants including Facebook and Google are planning to open a big campus in Hyderabad, India. Digital India Initiatives launched by the government are encouraging many start-ups in Hyderabad to expand their operations.

Be it big players or small start-ups, all companies are heavily investing in the digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs. But there is a huge digital skill gap. Developing your skills in this area will give you a unique competitive advantage. There will be no dearth of jobs for such in demand professionals.

As per the basics of economics when the demand exceeds supply, the price increases. As the digital marketing skill set is not easily available in the market, people having experience in this field will definitely have an upper hand during salary negotiations. Companies are willing to pay a premium for experienced and certified professionals who know their job inside out.

To become a digital marketing expert, one does not need an engineering degree or a technical background. Students from any stream can take a course in digital marketing to understand its nuances.

There are several segments within this versatile field. One can choose any one as per the interest and learn it extensively to become an expert in one niche. Hyderabad has many good digital marketing training institutesthat offer these new age courses in digital marketing. They also offer placement options if you show that you are really good at the job.

You can find a job with a company looking to implement a digital marketing strategy, or you can work with a digital marketing agency who works for different clients. One may also become an entrepreneur or work as a freelancer by offering digital marketing services as an independent consultant. What’s more, this job can easily be done from the comfort of one’s home. All one needs is a laptop and internet connection.

Rise in the pay package is fast and rapid in this industry. A fresh graduate can begin from 3-4 lakh per annum. One can move up the ladder quickly and earn around 7-10 lakhs with an experience of 5 years.

So now you understand that it isn’t just the old conventional career paths that are rewarding and highly paying. There are numerous benefits of venturing into this new age field of digital marketing.

Find Highest paying job roles in India

How to start a career in Digital Marketing?

There are not many educational institutions or universities in India that offer a degree in Digital Marketing. It is only taught as a subject in some business schools. But to meet the growing demand of Digital marketers, several institutes have cropped up, that offer training in this field. These Digital Marketing institutes aim to address the digital marketing skills gap by teaching students how to use the digital marketing techniques, tools and help businesses achieve their marketing goals. If your resume shows that you undertook a formal training in digital marketing, it will become much easier for you to land a good job. It is a proof that you are well versed with the concepts required to excel in this field. Do your research and choose an institute that has an updated curriculum and that teaches the various aspects of digital marketing using an organized approach.

Ace Web Academy is a premier digital marketing training institute in Hyderabad where qualified faculty members guide you and even help you in getting placed after course completion. They offer several courses in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Par Per Click (PPC), Social Media Marketing (SMM), Email marketing, Web Analytics and Google AdWords Certification. Real case studies, project works, internship programs expose students to the real-life challenges and help them gain experience in dealing with the projects. Working hands on and experimenting with various digital marketing strategies helps in building confidence in one’s skills and abilities. So enroll yourself today. Acquire the skills which the industry demands and stay ahead in the job market.

Book Here to Attend Free Digital Marketing Demo!

Alternatively, one can become a digital marketer by reading books and practicing it on one’s own. You can start a blog, and then apply SEO techniques to drive traffic to the site. Invest in ads to expand your audience base and use social media campaigns to promote your site. But a formal certification will definitely give you an edge and help you stand out in the crowd.

Additional knowledge: Recent FAQs about Digital Marketing Course & Career

Remember, this field is a progressive one. Just learning the theoretical concepts will not guarantee success. New developments and enhancements in technology come up every day. One needs to keep himself updated with all the latest trends, so as to discharge the duties of a digital marketer in the most effective way.

Digital Marketing Course Certifications

Many training institutes like Ace Web Academy give you a formal certification once you complete the required training and clear the exam. A course certification is an ideal way of learning the intricacies of digital marketing strategies. If you are serious about pursuing a career in this field, enrol yourself in the certification courses. It will expand your domain knowledge, hone your skills and prepare you to take up specialist roles in this domain.

A certified professional will have a greater bargaining power during salary negotiations. Companies are ready to pay 1.5 times to a candidate with a formal certification. But remember a certification course will only help you in landing your first job. How high you move up the ladder and how faster you do it depends completely on how you prove yourself. Gain as much experience as possible, widen your knowledge base every day, keep up with the latest trends and do your job with passion.

Top Digital Marketing Job Roles

Let’s understand the different job roles that one can take up in the digital marketing field:

Role Salary in Rupees

SEO Manager: 3 lakhs to 7 lakhs

SEM/PPC expert: 3 lakhs to 5 lakhs

Social Media Manager: 3.5 lakhs to 7 lakhs

Web developer/designer: 3 lakhs to 6 lakhs

Content Writer: 2.5 lakhs to 5 lakhs

After 5-7 years of extensive experience in the field of Digital Marketing, one can aspire to become a Digital Marketing Director. This person is responsible for analyzing the client business and formulating a digital marketing strategy that will help drive traffic to the company’s website. He decides what combination of the various digital marketing aspects will be the most suitable according to the client’s requirement. He will oversee the various campaigns launched and be accountable for the entire process. Knowledge of SEO, PPC, Social Media, and Web Analytics is definitely required to do justice to this role. The person should also have some business sense and good communication skills to carry out this task successfully.


Social media engineer: With the advent of the internet, social media has emerged as the biggest platform to interact, to market and maintain contacts. This position gives an authority to a person to handle all the social media activities from wall posts to blogs. Experts say social media is one thing which can reach every part of the world and a career in this field is easy yet highly profitable.

Digital Ad Manager: Digitization is all about marketing and advertising through the online portal, only a manager knows how to manage the ads to advertise on a large scale. This opportunity requires a fair amount of knowledge and skill, and then the returns are huge, as per an expert.

Content Librarian: Digital media is all about providing information about anything thoroughly, that is when a content librarian comes into picture, who extracts, create and modify all the information to provide clarity to the users.

Analytics Adviser: The data has been collected, analyzed and applied to make a new marketing strategy which is possible only with the help of an analytic adviser who has all the knowledge about the industry.

Other Jobs which are sprouting now days are:

Manager of Engagement

Meme Manager

Gesture Writer

Community Executive

Email Marketing Manager

Mobile App Marketer

As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.

1. SEO:

Search Engine Optimization is an organic (unpaid) method of improving the ranking of web pages and their visibility on various search engines such as Google, Yahoo, Bing, etc. Optimizing webpages is a very vital aspect of Digital Marketing.

2. SEM:

Another method of increasing the visibility of webpages is through sponsored placements and advertising. SEM specialists should know how to run PPC campaigns, how to purchase traffic through paid search listing to maximize visibility of web pages on search engines.

3. SMM:

Social Media Marketing is gaining a lot of popularity with social media sites like Facebook, Twitter, LinkedIn, Pinterest and others. A good digital marketer should know how to harness the power of social media to market the brand image of the company.

4. Email Marketing:

As it is important to engage your customers and leads with your brand, many organizations send periodic newsletters, email campaigns, autoresponders to its subscribers in order to keep them updated with new products/services added or anything worth sharing.

5. Mobile Marketing:

More and more people are going mobile. Smartphones have become very trendy among all age groups. Mobile marketing provides instant updates, promo offers and information of customers’ interests. A person needs to be a mobile freak to get into mobile marketing.

6. Web Analytics:

Web Analytics is a very interesting aspect of digital marketing which involves traffic analysis, business and market research and enhancing the website traffic. For instance, Google Analytics gives a great insight into how your website is working.

Tips to make a career in Digital Marketing:

If you are keen in getting into Digital marketing, either as a fresher or if you want to switch to digital marketing, here how you can start:

1. Read a lot on Digital Marketing:

Just search for digital marketing or blog posts on digital marketing on Google, I am sure you will come across several useful blog post and articles explaining what digital marketing is all about. Through these, you will learn the basics, the strategies, techniques and various aspects of digital marketing. Read blog posts from Hubspot, Seomoz, Web Marketing Academy, Google, Unbounce, and so on to understand the world of marketing you are getting into. These blogs are very rich in information and content.

2. Attend Webinars/Events related to Digital Marketing, whenever possible:

Another way to learn more about Digital Marketing is by attending conferences, webinars and all those events which are related to Digital Marketing. Quite often major cities have meet-ups, where digital experts share their knowledge with people who are new to this arena. At such events, you also get the opportunity to meet like-minded people.

3. Choose your Specialization:

Though a general knowledge of all the areas of Digital Marketing is useful, once you have decided to get into Digital Marketing, you need to specialize. Are you passionate about writing articles or doing data analysis? OR Are you interested in SEO or Web Designing? Getting into a specific area of Digital Marketing will help you in getting more job offers than just having a basic knowledge. Companies are looking for experts in SEO, SEM, Email marketing, Web analysis and so on. And gradually, you can add other stuff to your knowledge bank!

4. Get Set Go!

Once you have decided your career path in Digital Marketing, just start working towards it. You can begin by writing a blog post, or creating a website or a web banner ad or improve your social presence, or doing traffic analysis. Initial few months, you will face technical issues in dealing with these aspects, however gradually, you will master the concepts and gain more confidence. Whether you are a blogger, an SEO Specialist or a Web Analyst, what you need is a lot of passion and creativity, as marketing itself requires constant innovation and ‘out of the box’ thinking. Working smart, keeping yourself updated with latest information, excellent communication skills, are key to success.

5. Focus On Business!

Whatever marketing strategy you may follow, at the end of the day it should be business-oriented and should take the business a step ahead. All you technical knowledge is of no use if it is not driving the business. So, as a digital marketer, try to acquire the business acumen needed to implement the best marketing strategy.

With a lot of data analysis happening throughout the world, we have entered the era of Big Data! Everything is getting digitized, so why not marketing? Therefore, getting into Digital Marketing is a very lucrative career option today.

Digital marketing has now become the new face that is driving the internet world. Many people have heard the word internet but they do not fully understand how it works and its benefits, and this has raised curiosity in them wanting to know more about digital marketing.

Digital marketing has been in existence since the 1990’s, it gained its popularity in the early 2000s and is still a growing field and it has shifted the way businesses use technology for marketing their products.

Marketing is about creating a connection with your audience at the right place and time and offering value to your customers and society at large.

This guide is for people who want to know what digital marketing is.

So what is digital marketing?

Digital Marketing is any form of creating awareness or promoting products or services that involve using an electronic device.

Digital marketing can be operated in both online and offline.

Offline is any media channels that aren’t connected to the internet. These channels include billboards, television ads, telemarketing, radio, print advertising, signs, and pamphlets.

In this article, I will be focusing on online marketing because offline marketing is no more functioning as it used to be. Online marketing is the future now.

Let’s take a tour and discuss some of the areas of online marketing that will give us a clear overview of the online world.

For the sake of not beating about the bush, let’s get straight to the point.

Here are 7 big tactics of online marketing:

1 Search Engine Optimization (SEO)

2 Search Engine Marketing (SEM)

3 Content Marketing

4 Social Media Marketing (SMM)

5 Pay-Per-Click Advertising (PPC)

6 Affiliate Marketing

7 Email Marketing

This is a great infographic created by Unbound that sum up all online marketing in one chart.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is an act of optimizing your content or using strategies and methods to direct and increase the amount of traffic to a website, by enhancing its high ranking on the search results page of search engines like Google, Yahoo, Bing, and others.

SEO can be grouped into two sides, you will have to choose the path you want to take, and some are into it just for a short term to make quick bucks out of it and off they go and others are into it for a long term.

As an entrepreneur, I believe in building a real business and adding value to my customers.

The two sides of SEO are:

White Hat and Black Hat

White hat SEO is the right way of building a natural online business. Using this method will let you have your audience in mind by trying to add value to your customers.

Black hat SEO, on the other hand, is the dangerous way of building your business. In this method, people use short cuts and tricks to get their website rank high on search engines. If these short cut tricks are discovered by the search engines operators, your website will be banned leaving you without a business and you will have to start all over again.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the process of promoting your website online, by using organic search listings or paid advertisement that shows on the top search engine result page to drive targeted traffic or customers to your business. Advertiser bid for keywords in a search engine like Google, Yahoo, and Bing, for users who are searching for products or service by typing in their keywords to get solutions to their problems.

Organic search

Organic search listings are those that show in the wide left column of a search engine page. It is known as free search and it takes time before you can rank your page to the top or at the first page of search engine. There is a lot of grinding you will have to do when you are going for organic traffic.

Paid search

Paid search, on the other hand, are the listings that appear on the top left column of the organic search page and shows at the right down side of a search engine page. You will have to pay in order to get your ads listed there but you will see results more quickly.

Content Marketing

Content Marketing Institution has done a great job by defining what content marketing is. It is defined as:

“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”

Content marketing helps build a healthy relationship with your targeted audience, by adding value to them through your content on a consistent basis.

Here are some forms of content that can be used in content marketing


Videos are a great way of marketing your content because it is able to reach a massive amount of audience. Today there are lots of video platforms like YouTube, Facebook, Snapchat, Instagram and much more that one can easily market his/her content.


A podcast is the same thing as audio. With podcast marketing, all you have to do is to convert your content into an audio form and promote it to a place like iTunes to your audiences that prefer listening to audios.

Articles – Blogging

This content you are reading now is an article about digital marketing made simple for beginners: A step by step guide. This is another great way of marketing to your audience.


You can use an image to market your content. Sites like Instagram was built based on images and Pinterest is another place that you can drive massive traffic to your content with high-quality images.

Social Media Marketing (SMM)

Social Media Marketing (SMM) is the form of internet marketing that uses social media networks to help a business increase its reach in audiences.

Social media sites like Pinterest, Facebook, Twitter, LinkedIn, and Google+ can all be used to draw in traffic and generate leads to grow your business if it is done well.

Pay-Per-Click Advertising (PPC)

Pay-Per-Click Advertising (PPC) is a model of internet advertisement that advertisers use to drive traffic to their websites. Advertisers pay fee to publishers each time a user clicks on the sponsored ads. They bid on targeted keywords phrases that people are searching for on search engines like Google AdWords and Bing ads to gets leads or sales to their business.

Pay-per-click can generate fast drive at any given time and it lets customers see your ads first, which will lead to targeted visitors clicking your ads that can convert into sales to keep your business growing.

But organic traffic will take days or weeks to generate traffic to your business, and so with this method it will take you time to know the changing interest of your customers.

Affiliate Marketing

Affiliate Marketing is the process of promoting someone else’s products or services in exchange for commissions from the sales of the products. Each time you recommend a product or service using your unique affiliate link and it leads to sale or completing an action set by the company, you earn a share of the money from the revenue made.

You don’t have to only market someone else’s products or services, you can create your own products and services and market both and still make a profit as a product creator and a marketer.

In order to become an affiliate marketer, you will have to sign up to an affiliate network such as Amazon Associates, Clickbank, maxbounty, peerfly and many others in order to find offers to promote.

Click here to get more overview on affiliate marketing and how to make money as an affiliate marketer with your blog.

Email Marketing

Email Marketing is a method marketers use to communicate or send commercial content to their target customers using email. It is used to promote content and direct audience to their business site. Email marketing helps in building customer relationship and brand awareness.

In exchange for their emails, marketers offer audience free courses or pdf to help them solve their issues. After getting their emails, they will now send newsletters to customers promoting offers that will help them in their field of need.

Does digital marketing work for business?

The answer is yes it does work

When you use the right methods and strategies, you will surely take your business to the next level. Many businesses fail because they do not follow the right methods in approaching digital marketing.

Digital marketing has its guides and steps that you must follow in order to succeed in the digital world.

What are the benefits of digital marketing?

Digital marketing has given you an in-depth knowledge on how the online marketing works. Through digital marketing, you will be able to strategize and put proper measures into building your business and reaching a large number of targeted customers.

Here are the 7 big tactics of online marketing again:

Online marketing

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Content Marketing

Social Media Marketing (SMM)

Pay-Per-Click Advertising (PPC)

Affiliate Marketing

Email Marketing

I hope this guide has given you an overview of what digital marketing is, how it works and its benefits in the online world.

The digital landscape of today often either scares off marketing professionals who feel they aren't high-tech enough to implement a successful online strategy – or tempts them to leap into the complicated but fancy world of high-tech CRM.

The reality lies somewhere in the middle. A good digital marketing plan isn't difficult, but it relies on a foundation of basic tools. Make sure you have these areas strongly in place before expanding your digital marketing outreach.

Brand identification and consistency

What is the story you are telling your customers? Understanding what your brand stands for is the north star that should guide all your online activities, says Matthew Childs, senior vice-president at GSD&M advertising agency. "It will help you decide what words, phrases and concepts you'll use in search engine optimisation (SEO)." Your digital design and content should be consistent in clearly identifying your brand across all channels, including website, mobile apps, social networks and email.

Search marketing

Around 89% of consumers use a search engine to find information on products or services before buying, according to a recent report from Fleishman-Hillard, and 70% of purchase decisions begin with a search. Childs calls search engine marketing (SEM) the low-hanging fruit of paid digital marketing. "It has the clearest ROI of anything digital – you only pay for it when someone clicks to your website." Creating original content that is informational and useful to your potential customers is an important part of any digital marketing plan.

Content optimisation

This is the digital marketing silver bullet if there ever was one, says Guy Martin Smalley, Founder of Bowery Creative in British Columbia, Canada. If a website doesn't have valuable, original content, it won't perform well. Marketers also need to ensure that content is optimised for email contact, different browsers and mobile devices – the fastest growing way people are consuming digital media. "Search engines punish websites that don't have frequently updated content," Smalley says. "The simple solution? Set up a blog, and reach out to other bloggers and webmasters to feature your content on their sites."

Social media outreach

Social media helps create a conversation between you and your customers. Its interactive nature is key – you want to grow a discussion about your industry, business and products. Social media can also play a big role in getting your email marketing up to speed, as it allows you to invite members of your social community to sign up for news, giveaways or more information.

Communication strategist Simona Stefanescu, owner of Simona Media, suggests that companies pick two or three social media platforms and concentrate on mastering those. "Determine which serves your purpose better. Facebook is king – the largest social media platform in the world, available in most countries. For the businesses based on visual, Pinterest works better. For those based on information, Twitter may be a good choice. Location-based entities may benefit from FourSquare or Yelp."

Stefanescu adds that Google+ has seen a fast rise over the last few months, to become the second most used platform in the world. "It may be a good option because it combines features of all other social media platforms."

Sales leads and conversion

All of your marketing should be geared towards capturing customer information, says Ini Augustine. The CEO of Web Solution Winner Media Group notes that it takes at least seven separate touches for a customer to respond. "One site visit isn't going to help you long term," says Augustine. "Invite new visitors to sign up for your newsletter, download a white paper, or Fan you on Facebook." This builds a customer base across many mediums that can be cultivated over the long term.

Analytics software such as google analytics has opened up a whole new world of demographic targeting. "Google analytics users can see exactly where their visitors are coming from geographically, what sites are referring traffic to them, and what search terms are resulting in traffic, sales or conversions," says Smalley. "Google analytics is free, easy to learn, and in my opinion, an indispensible digital marketing tool."

Once these basics are in place and mastered, you can move on to more high-tech CRM. Although it may sound counter-intuitive, a digital marketing plan cannot rely on technology; it's about your message and overall strategy. Technology simply provides the tools.

"Digital media does not automatically sell your product, or bring you business just because you promote it online," Stefanescu says. "Digital media is constant networking communication, information, listening, and customer service enhanced."

Digital marketing is an extremely important part of the way we advertise today. Digital marketing is extremely important for entrepreneurs and startup. Every entrepreneur needs to understand digital marketing. We will discuss Importance of Digital Marketing for Entrepreneurs and Startups.

Mostly Internet driven, digital marketing allows businesses to reach a much larger audience. Digital marketing comes in many forms including mobile phones, display advertising, social media, and other such digital mediums. The ease, low cost and convenience of digital marketing makes it extremely favorable to all entrepreneurs and business owners.

The first search engine was created by 1990 and by 1993 we had our first clickable web ad banner. By 1994 we had our first search engine (Yahoo!) and by 1996 we had several smaller search engines.

However, it wasn’t until 1998 with the creation and birth of Google that the way we were able to digitally market became increasingly popular and more frequently used. In fact, over the next decade, Google had grown into one of the largest search engines on the Internet.

They have made it possible for entrepreneurs to conduct business and advertise their products or services strictly by use of the Internet.

By the 2000’s digital marketing became more cultivated and hasn’t stopped growing since. In the year of 2010, digital media grew by an astonishing 48% with over 4.5 trillion online ads placed on the Web.

Social platforms started emerging in 1997 with the site Six Degrees - Landing Page and by 2004, Facebook had been released to the public. As of 2015, Facebook was averaging 126 million unique users every month. Today, Facebook remains one of the most widely used social platforms by individuals all over the world. The social platform has also enhanced its usability by creating a friendly platform for businesses, even presenting affordable ways to advertise through online ads.

The Different Forms of Digital Marketing

Digital marketing is referred to by several different names including web marketing, online marketing, and internet marketing. Not only does it go by different names, but there are various forms or ways to digitally market a business.

Search Engine Optimization:

This is an ever popular way of bringing more audience to a particular website through the use of SEO tactics pertaining to a search engine’s algorithm. The proper use of SEO will help a website climb in the rankings of a search engine, making them more visible.

Social Media Marketing:

This form of marketing includes the use of social platforms such as Facebook. Most social media platforms have built-in analytic tools that allow businesses to track their progress and amount of engagement. Many social platforms also have simple, low cost ad services.

Email Marketing:

Email marketing is an effective and cheap way to advertise. This form of marketing makes it possible to reach more people with less effort, sending a mass email all at once to your audience. Nonetheless, email marketing is often frowned upon and thought of as annoying, meaning your emails may be marked as spam by those receiving it.

Display Advertising:

This form of marketing includes online ad services. Display advertising is an efficient way to get noticed. A business’s ads can be placed on search engines, blogs and other websites. These ads are clickable, bringing those interested directly to your company website.

Video Advertising:

Video advertising continues to grow as YouTube becomes more frequently used. With over 100 million unique users a month, placing videos ads on YouTube is a great way to gain attention and get noticed. Video ads may also be placed on websites and social media platforms to reach a broader audience. With the creation of a video ad, you may find more success if you can get the video to go viral.

The forms of digital marketing as you see defined above, are only a small portion of the ways to effectively reach an audience.

Other forms of web marketing include content marketing, content automation, data driven marketing, campaign marketing, e-commerce, e-books, and more. There’s so many ways to digitally market your brand or business that it is wise to take advantage of the options if you wish to flourish in the industry you’re involved in.

Although traditional marketing methods still remain important, with the increased use of the Internet, it’s crucial that your business make use of and practice digital marketing methods.

Who need digital marketing services:




Small businessman




Service provider


Hospitality business

Education business

At an abnormal state, Digital Marketing alludes to publicizing conveyed through advanced channels, for example, web search tools, sites, online networking, email, and portable applications. While this term covers an extensive variety of advertising exercises, which are all not all around settled upon, we'll center around the most widely recognized writes underneath.

Digital Marketing, the advancement of items or brands by means of at least one types of electronic media, contrasts from customary promoting in that it utilizes channels and strategies that empower an association to break down showcasing efforts and comprehend what is working and what isn't – normally progressively.

Digital Marketing screen things like what is being seen, how regularly and for to what extent, deals transformations, what content works and doesn't work, and so forth. While the Internet is, maybe, the station most intently connected with computerized advertising, others incorporate remote content informing, versatile texting, portable applications, podcasts, electronic announcements, advanced TV and radio channels, and so forth.

Why computerized showcasing is critical https://goo.gl/MEpvBQ

Computerized media is pervasive to the point that purchasers approach data whenever and wherever they need it. Gone are the days when the messages individuals got about your items or administrations originated from you and comprised of just what you needed them to know. Computerized media is a regularly developing wellspring of excitement, news, shopping and social cooperation, and customers are currently presented not simply to what your organization says in regards to your image, however what the media, companions, relatives, peers, and so on., are stating also. What's more, they will probably trust them than you. Individuals need brands they can trust, organizations that know them, interchanges that are customized and significant, and offers custom-made to their necessities and inclinations.

Digital Marketing Basics accompanies number of instruments with it – content promoting, web journals, site improvement (SEO), site outlining, web standard advertisements, paid pursuit (SEM or web index showcasing), partner showcasing, portable promoting (SMS, MMS in-application showcasing), email advertising, online networking administration, web-based social networking

Digital Marketing accompanies number of devices with it – content showcasing, sites, site improvement (SEO), site planning, web standard promotions, paid pursuit (SEM or web index promoting), associate advertising, versatile promoting (SMS, MMS in-application promoting), email advertising, web-based social networking administration, online networking publicizing and so on. Furthermore, the imperative thing to remember is that it is consistently concocting all the more such apparatuses and stages, and the advertisers are both spoilt and mistaken for such huge numbers of intense choices available to them.

Digital Marketing Stratergies:

Digital Marketing is basic in this day and age. With the two contenders and potential clients continually on the web, advanced advertising is the best way to remain ahead. When you're an entrepreneur the online world can appear to be scaring. Here is a rundown of five basic advanced advertising procedures that any entrepreneur can actualize to enable their business to develop.

1. Defining a Goal: You're searching for approaches to enable your private venture to develop. You may need more clients, more acknowledgment or perhaps you're hoping to stretch out beyond the opposition. Whatever the case might be, beginning in view of a strong objective significantly builds your odds of progress. Computerized showcasing is an awesome path for private ventures to flourish, yet going into the procedure aimlessly can abandon you with a scattered wreckage. A great deal of procedure and accuracy goes into computerized promoting and having an objective causes you comprehend what to center around.

2. Making a Marketing Funnel: The best organizations have a compelling advertising pipe set up. An advertising pipe is the point at which you delineate a client's excursion from when a client is an entire outsider to when they turn into a lead, and after that set up specific procedures that will urge them to travel through this pipe. Things like lead magnets, suggestions to take action, pick ins and offers are generally compelling bits of a pipe. You can think about an advertising channel in four sections: Awareness, Interest, Desire, and Action.

Mindfulness: The potential client knows about your item or administration. They're as yet an outsider, however they've gone to your site which is as it should be. They're searching for something they require. At this stage you need to draw in the client by demonstrating to them that you have something they're searching for. Utilize a lead magnet or invitation to take action to give the client an important asset identified with your item or administration (i.e: what they require) in return for more data about them like their email address, telephone number, calling and current needs. Discover their identity and why they went to your site. https://goo.gl/MEpvBQ

Intrigue: They are currently communicating enthusiasm for a specific kind of your items or administrations. Now you've given them some data and they're keen on what you need to state or the administrations you give. You've utilized your lead magnet or CTA in arrange one to accumulate more data about them. At this stage it's a smart thought to supply them with additional data that is more custom fitted to their particular needs. Demonstrating to them that you not just set aside the opportunity to become more acquainted with them, yet in addition have something that is particular to their requirements will demonstrate that you're mindful to and think about your client's needs and needs.

Want: They've appreciated a particular item or administration. Since you've provided them with data particular to what they're searching for, they've discovered an item or administration you give that may be a solid match for them. Welcome them to plan a conference utilizing an email or a suggestion to take action. At this stage you need to reveal to them more about the item or administration they're occupied with. Demonstrate to them why they require it and precisely how it will profit them.

Move: Making the following stage towards acquiring. This is the point at which you're ready to transform your potential client into a lead. You've given them significant data, indicated them you focus on your client's needs, and demonstrated to them that you have something they require that will profit them. All that is left is examining things like value, installment and different parts of your item or administration that are applicable to a purchaser.

Having a successful showcasing pipe won't simply get you more leads, it can likewise enable you to transform leads into rehash purchasers. On the off chance that the client has a decent ordeal they may come back to buy from you again or even educate others they know regarding your business. The components of a promoting channel can appear like a considerable measure to assemble, yet they're straightforward ideas when separated. You'll see that numbers 3,4 and 5 help to separate and clarify the diverse parts of having an advertising channel set up on your site and how to assemble probably its most essential bits.

3. Building up a suggestion to take action: We discussed utilizing an invitation to take action in the second step as a piece of your promoting channel, however what is an invitation to take action precisely? A suggestion to take action (CTA) is a picture or content that prompts guests to make a move, for example, buy in to a pamphlet, see an online class or demand an item demo. CTAs should guide individuals to presentation pages, where you can gather guests' contact data in return for a profitable showcasing offer. In that sense, a successful CTA brings about more leads and changes for your site. This way, from a tick on a CTA to a point of arrival, outlines the much wanted procedure of lead age. Keeping in mind the end goal to build guest to-lead transformation openings, you have to make a considerable measure of suggestions to take action, disseminate them over your web nearness and upgrade them. A decent CTA ought to be consideration snatching and help lead a potential client encourage into your showcasing pipe.

4. Making an Effective Lead Magnet: A lead magnet can be utilized alone or alongside a CTA. This will likewise be utilized either inside your showcasing channel or as an approach to drive potential clients into your pipe. Supply them with something important to your item or administration that they need. Utilize your offers as an approach to assemble more data about a potential purchaser while driving them promote into your channel in the meantime. This conveys them nearer to turning into a genuine quality lead who will burn through cash on your item or administration. The thought behind a lead magnet is to exchange data. You supply something like a free download of a white paper, however keeping in mind the end goal to finish the download the individual needs to round out a frame that will furnish you with more data about them. You'll utilize the data you assemble to connect with them more as they advance through your pipe.

5. Driving Traffic: all together for there to be individuals to crash into your advertising pipe, there first must be activity on your site. There an assortment of ways you can direct people to your site. Here are a couple of the ones I prescribe:

Quality Content: Use substance, for example, blog entries, official statements and articles on specialist sites. Embed connects to different places on your site inside this substance to construct your image name through introduction and direct people to your site.

Catchphrase Strategy: Inserting related watchwords into substance will enable your substance and site to appear in more list items, this prompts higher volumes of web activity.

Site Optimization: Ensuring that your site is enhanced and working getting it done is basic. Individuals would prefer not to visit a site that doesn't work appropriately.

Online networking: Use connecting with web-based social networking presents on draw in more rush hour gridlock to your website. Utilizing pictures, video, and other pertinent media will enable your presents on get greater commitment.

Attempt these basic computerized promoting procedures out on your site and see with your own eyes the amount of a distinction they can make. In the event that you need your business to develop, computerized promoting is the place to begin. Who Needs Digital Marketing Services?

The appropriate response is basic: everybody who works together on the web. Since there are such huge numbers of various utilizations of computerized showcasing administrations, there's basically no restriction on who can profit by them.

For a few organizations, be that as it may, computerized showcasing administrations are to a greater extent a need than an extravagance. Those organizations fall into the accompanying gatherings:

Organizations who require help characterizing bearing

On the off chance that you haven't set clear, unmistakable objectives for your business, you're passing up a major opportunity for the achievement you merit. Think about an advanced showcasing methodology as a guide: you require it to make sense of where you're going and how to arrive viably. Without objectives and a characterized end-guide, it's unimaginable toward assign your assets accurately or to meet your targets proficiently. In view of this, organizations that presently can't seem to characterize a computerized showcasing methodology can profit by advanced advertising administrations that assistance them do it.

Organizations who need to build up an offer

On the off chance that you can't give a "Lift pitch" about your business' online incentive, you require advanced promoting administrations. While there are more online shoppers today than there have at any point been previously, the present clients are additionally gone up against by more organizations than any other time in recent memory, so it's basic to make yours emerge. Shockingly, this is difficult to do on the off chance that you don't comprehend what makes your organization unique in relation to every other person. Fortunately, advanced showcasing administrations can enable you to make sense of what separates your business, and why clients should mind.

Organizations that need to know their clients better

Knowing your gathering of people is basic to making on the web achievement. On the off chance that you don't have a clue about your group of onlookers, you can't market to them successfully, and on the off chance that you can't market to them adequately, will undoubtedly fall behind your opposition.

While there are numerous straightforward instruments, similar to Google Analytics, that will enable you to comprehend things like client volume, you'll have to burrow further to genuinely comprehend your intended interest group. Computerized promoting administrations can enable you to do this and, when utilized appropriately, can upgrade your whole advertising technique to make it more streamlined and proficient.

Organizations that need to help their computerized endeavors

Advanced showcasing is fundamental for the present fruitful organizations and you basically can't stand to give it a chance to fall by the wayside. In the event that your advanced showcasing methodology is deficient in exertion, assets, or extension, computerized advertising administrations can enable you to discover new roads and guarantee that your computerized program satisfies the level of significance it conveys.

Organizations who need to advance their internet promoting procedures

Regardless of whether your business is doing really well at computerized advertising, there's dependably space to make strides. With proficient computerized showcasing administrations, your organization can guarantee that everything from your pursuit advertising to your online networking promoting is working in-line to meet your business objectives and lift your effectiveness.

Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web.

And why not? Human beings have always enthralled themselves into one pursuit after another, all with a means to an end of improving our lives. Clearly, the conveniences afforded by the internet are quite literally earth-shattering to say the least. Three decades ago, few could have ever imagined the present state of our on-demand-everything society, with the ability to instantly communicate and conduct business in real-time, at a pace that often seems dizzying at the best of times.

However, with all of these so-called modern conveniences to life, where technology's ever-pervading presence has improved even the most basic tasks for us such as hailing a ride or ordering food or conducting any sort of commerce instantly and efficiently, many are left in the dark. While all of us have become self-professed experts at consuming content and utilizing a variety of tools freely available to search and seek out information, we're effectively drowning in a sea of digital overload.

The truth? Today, rising above the noise and achieving any semblance of visibility has become a monumental undertaking. While we might prevail at searching, we fail at being found. How are we supposed to get notice while swimming in a sea of misinformation and disinformation? We've become immersed in this guru gauntlet where one expert after another is attempting to teach us how we can get the proverbial word out about our businesses and achieve visibility to drive more leads and sales, but we all still seem to be lost.

It's clear that online marketing is no simple task. And the reason why we've landed in this world of "expert" internet marketers who are constantly cheerleading their offers to help us reach visibility and penetrate the masses is because of the layer of obscurity that's been afforded to us in part thanks to one key player: Google. Google's shrouded algorithms that cloud over 200+ ranking factors in a simple and easy-to-use interface has confounded businesses for well over a decade now.

Understanding Online Marketing

Google's core algorithms and its propensity to shroud its data in layers of obscurity is not something new. However, it is critical to any understanding of marketing on the internet simply because this visibility is at the heart of everything else that you do. Forget about social media and other forms of marketing for the time being. Search engine optimization (SEO) offers up the proverbial key to near-limitless amounts of traffic on the


The better you learn and understand SEO and the more strides you take to learn this seemingly confusing and complex discipline, the more likely you'll be to appear organically in search results. And let's face it, organic search is important to marketing online. Considering that most people don't have massive advertising budgets and don't know the first thing about lead magnets, squeeze pages and sales funnels, appearing visible is critical towards long-term success.

When traffic is coming to your website or blog, nearly unfettered, it gives you the opportunity to test out a variety of marketing initiatives. However, without that traffic, you're forced to spend money on costly ads before really determining the effectiveness of your offers and uncovering your cost-per acquisition (CPA), two things which are at the core of scaling out any business online.

I liken this to a paradoxical Catch-22 scenario, because it seems like without one you can't have the other. It takes money to drive traffic, but it takes traffic to make money. So don't make the mistake that millions of other online marketers make around the world. Before you attempt to scale or send any semblance of traffic to your offers, be sure to split-test things to oblivion and determine your conversion rates before diving in headfirst.

Gaining Google's Trust

The biggest problem that most people have when trying to learn anything to do with driving more traffic to their website or boosting their visibility across a variety of online mediums, is that they try to do the least amount of work for the greatest return. They cut corners and they take shortcuts. Because of that, they fail. Today, if you're serious about marketing anything on the web, you have to gain Google's trust.

Gaining Google's trust doesn't happen overnight. It takes time. Think about building up your relationship with anyone. The longer you know that person, the more likely that trust will solidify. So, the reasoning is, that if Google just met you, it's going to have a hard time trusting you. If you want Google to trust you, you have to get other people that Google already trusts, to vouch for you. This is also known as link-building.

But I'm not talking about any kind of link building. I'm talking about organic link building by getting out there and creating insatiable "anchor content" on your website, then linking to that content with equally-great content that's created on authority sites like Medium, Quora, LinkedIn and other publishing platforms. It's not easy by any measure. Google is far more wary of newcomers these days than it once used to be.

However, if you're going to understand online marketing, you have to understand the importance of building Google's trust. There are three core components involved here. These three core components are like the pillars of trust that comprise all of Google's 200+ ranking factor rules. Each of those rules can be categorized and cataloged into one of these three pillars of trust. If you want to rank on the first page or in the first spot, you need to focus on all three, and not just one or two out of three.

Trust Component #1: Indexed Age

The first component of Google's trust has to do with age. Age is more than a number. But it's not just the age when you first registered your website. The indexed age has to do with two factors: i) the date that Google originally found your website, and; ii) what happened between the time that Google found your website and the present moment in time.

Just think about any relationship for a moment. How long you've known a person is incredibly important. It's not the be-all-end-all, but it is fundamental to trust. If you've known someone for years and years and other people that you know who you already trust can vouch for that person, then you're far more likely to trust them, right? But if you've just met someone, and haven't really vetted them so to speak, how can you possibly trust them?

Trust Component #2: Authority

What's the authority of your website or webpage, or any other page on the internet for that matter where you're attempting to gain visibility? Authority is an important component of trust, and it relies heavily on quality links coming from websites that Google already trusts. Authority largely relates to the off-page optimization discipline of SEO that occurs away from the webpage as opposed to the on-page optimization that occurs directly on the webpage.

For example, what are the quality and quantity of the links that have been created over time? Are they natural and organic links stemming from relevant and high quality content, or are they spammy links, unnatural links or coming from bad link neighborhoods? Are all the links coming from the same few websites over time or is there a healthy amount of global IP diversification in the links?

Trust Component #3: Content

Content is king. It always has been and it always will be. Creating insightful, engaging and unique content should be at the heart of any online marketing strategy. Too often, people simply don't obey this rule. The problem? This takes an extraordinary amount of work. However, anyone that tells you that content isn't important, is not being fully transparent with you. You cannot excel in marketing anything on the internet without having quality content.

Quality content is more likely to get shared. By staying away from creating "thin" content and focusing more on content that cites sources, is lengthy and it reaches unique insights, you'll be able to gain Google's trust over time. Remember, this happens as a component of time. Google knows you can't just go out there and create massive amounts of content in a few days. If you try to spin content or duplicate it in any fashion, you'll suffer a Google penalty and your visibility will be stifled.

An Overarching View Of Marketing On The Web

Okay, if you're still with me, fantastic. You're one of the few that doesn't mind wading through a little bit of hopeless murkiness to reemerge on the shores of hope. But before we jump too far ahead, it's important to understand what online marketing is and what it isn't. That definition provides a core understanding of what it takes to peddle anything on the web, whether it's a product, service or information.

When we talk about marketing on the internet, we're talking about driving traffic or boosting visibility via a number of means. Any type of advertising done on the internet to promote any product, person, service, business or place for that matter, can be deemed as online marketing. However, to succeed in this arena, whether it's SEO, social media, email marketing or beyond, you need to ensure you adhere to the three pillars of trust first and foremost.

Types Of Online Marketing

There are ten essential types of marketing that can be done online. Some of these can be broken down into organic marketing and others can be categorized as paid marketing. Organic, of course, is the allure of marketing professionals from around the planet. It's free and its unencumbered traffic that simply keeps coming. Paid marketing, on the other hand, is still a very attractive proposition as long as the marketing pays for itself by having the right type of offer that converts.

#1 -- Search Engine Optimization (SEO)

SEO should be a core tactic in any marketing strategy. While it might seem difficult to understand at first, as long as you find the right course, book or audiobook, and devote your time to learning, you'll be in good shape. Considering that there are over 200+ ranking factors in Google's current algorithms, learning, digesting and successfully implementing good SEO tactics is essential to the success of your website or blog.

Pay attention to the often-overlooked on-page optimization elements such as your page speed, which can be determined by using tools like GTMetrix, Pingdom and Google's own Page Speed Insights.

Leverage Google's new Accelerated Mobile Projects (AMP) specification to ensure that you appear relevantly on mobile searches using this new lightning-fast loading spec.

Utilized Google's Webmaster Tools for suggestions on fine-tuning your site's structured data, rich cards, and other HTML improvements such as discovering duplicate title and meta tags, and so on.

Read Google's Webmaster Guidelines and ensure that your content and your overall SEO strategies are in harmony with what the search giant is looking for.

Always build high quality, relevant content that's unique, insightful and engaging, paving the way for a higher likelihood of visitors sharing that content organically and naturally.

#2 -- Search Engine Marketing (SEM)

Organic SEO's flip-side offers up a paid method for marketing on search engines like Google. SEM provides an avenue for displaying ads through networks such as Google's Adwords and other paid search platforms that exist across the web throughout social media sites like Facebook, Instagram and even video sites like YouTube, which, invariably, is the world's second largest search engine.

By utilizing SEM, it provides you with a great avenue for getting the word out quickly and effectively. If you have the budget, then marketing on search engines for competitive keywords might be the right fit for you. But be prepared to pony up. Keywords can range anywhere from a few cents to upwards of $50 and more. The quality score for any term is reflective of what you can expect to pay for bidding on that keyword. The lower the competition, the lower the quality score and the lower the price.

However, SEM doesn't just cover paying for clicks, but also paying for impressions. That means, for example, that every 1000 times your ad is displayed, you pay a pre-arranged amount, regardless of whether anyone clicked on it or not. While this is a less popular form of advertising, it still exists today on some platforms.

#3 -- Social Media Marketing

One of the hottest forms of marketing anything online right now is through social media channels such as Facebook and Instagram, amongst others. Social media provides a near-direct avenue for reaching the masses, but it most certainly isn't a simple or easy thing to achieve saturation, especially when we're talking about millions of followers.

In a number of recent articles, where I've interviewed some of social media's rising stars such as Jason Stone from Millionaire Mentor, Sean Perelstein, who built StingHD into a global brand and Nathan Chan from Foundr Magazine, amongst several others, it's quite clear that multi-million-dollar businesses can be built on the backs of wildly-popular social media channels and platforms.

However, getting that saturation is a frustrating process. Obviously, it doesn't happen overnight. Based on my conversations with numerous rising stars in social media, there are a few things that should be done when it comes to gaining attention through a variety of social media channels.

Find your voice: decide what your message is going to be and stick to it. Don't try to be everything to everyone. Make a decision and stay committed to it. Whether it's a topic, idea, niche, business or something else, do your best not to waver.

Be real and be yourself: people can see through those that try to put up a front on social media channels. Don't try to be something that you're not. Be real and be yourself. It will resonate with people.

Deliver value no matter what: Regardless of who you are and what you're trying to promote, always deliver value, first and foremost. Go out of your way to help others by carefully curating information that will assist them in their journey. The more you focus on delivering value, the quicker you'll reach that proverbial tipping point when it comes to exploding your fans or followers.

Constantly engage with others: many of the social media superstars I've spoken to have said that, in the beginning, they followed the popular profiles and constantly commented, shared and engaged with others. Not just on their own profiles, but by directly commenting on photos and engaging in conversations on other feeds.

If you're serious about finding your voice and discovering the secrets to success in business, one of the best people to follow is Gary Vanyerchuck, CEO of Vayner Media, and early-stage invest in Twitter, Uber and Facebook, has arbitraged his way into the most popular social media platforms and built up massive followings and often spills out the secrets to success in a highly motivating and inspiring way.

#4 -- Pay-Per-Click (PPC) Ads

PPC advertising is a method of advertising on search engines like Google and Bing. As mentioned earlier, with PPC ads, you pay each time that ad is clicked on. PPC ads also exist on social media platforms like Instagram and Facebook as well. However, if you're going to engage in PPC advertising, it's important that you determine conversion rates by using tracking pixels.

By using the Facebook tracking pixel or the Adwords pixel, you can help to define your audience and work to entice them to come back to your site. Let's say the didn't finish their purchase or they simply showed up and left after adding something to their shopping cart, or they filled out a lead form and disappeared, you can re-target those individuals.

Re-targeting is one of the most effective ways to market your business online, because you're marketing to "warm" traffic, or people who've already visited your site. If you've ever gone to a website and then seen those ads following you around the internet, then you're well aware of what re-targeting is.

When running PPC ads, it's important that you keep careful track of the specific ads and keywords that you're targeting. You can do this by using the Google Analytics UTM builder to create campaign URLs that you can use to track the campaign source, the medium and any keywords or terms that you might be targeting. This way, you can determine the effectiveness of any campaign that you run and figure out the precise conversion rate.

#5 -- Affiliate Marketing

Affiliate marketing is the art of marketing products, services or information for others. It doesn't require that you ever house or warehouse a single thing. But it does require that you have an audience to market those things to online. Without that audience, whether it's through search engines like Google or social media channels like Facebook, you'll find a difficult time with affiliate marketing.

However, if you are seasoned online marketer, and you've built a substantial following, then marketing as an affiliate might be the right fit. Jason Stone from Millionaire Mentor has built a seven-figure business with affiliate marketing, while David Sharpe from Legendary Marketer has built up an eight-figure business by creating an army of affiliates that market products in collaboration with his team.

There are numerous repositories to source affiliate products and services from. However, some of the biggest are sites like Clickbank, Commission Junction, LinkShare and JVZoo. You'll need to go through an application process, for the most part, to get approved to sell certain products, services or digital information products. Once approved, be prepared to hustle.

#6 -- Email Marketing

For those that are not in the know, email marketing is a substantial money generator. In fact, email marketing can far outstrip standard website sales because, at least for unknown brands or websites that are not household names, clinching a sale on the first interaction often doesn't happen.

That's why seasoned online marketers build squeeze pages with lead magnets, webinars and sales funnels to drip-deliver value and build a close personal relationship with their email subscribers, effectively moving them up a value chain to sell them high-ticket products and services.

If you have a website or a blog, be sure that you create a lead magnet or give something else of value away for free such as a trial software to a SaaS system or anything else for that matter that people could get value out of. Exchange your free offer for the email address and drop them into your sales funnel.

Use an email marketing system like InfusionSoft, ConvertKit or MailChimp, amongst others, to drip-feed value to those subscribers while also working to move them up your value chain. Russell Bruson does a great job of explaining sales funnels and marketing virtually anything on the internet is his best-selling book, Dot Com Secrets.

#7 -- Influencer Marketing

Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace, no matter what you're peddling. However, finding the right influencer at the right price is the hard part. You don't necessarily have to go to the top-tier influencers; you can also opt for micro-influencers (those that have 10,000 to 100,000 followers or fans).

Some influencers charge a hefty sum for a simple post on platforms like Twitter and Instagram. You can expect to pay upwards of a million dollars and more for some of the top-tier influencers. If you're looking for mid-level influencers, you'll likely get away with paying roughly a couple hundred-thousand dollars and up.

The really important part of influencer marketing is to find influencers that are in your niche. Be sure that they represent your target demographic audience before deciding to part ways with your hard-earned cash. It can get incredibly costly, but it can also bring you instant attention and business.

#8 -- Blogging

Blogging is one of the best forms of marketing online. It's free and it gives you a platform to build a massive audience as long as you don't give up. While starting a blog is relatively easy, actually following through and growing the blog is nothing short of downright frustrating and seemingly impossible.

However, some of the world's top-earning blogs gross millions of dollars per month on autopilot. It's a great source of passive income and if you know what you're doing, you could earn a substantial living from it. You don't need millions of visitors per month to rake in the cash, but you do need to connect with your audience and have clarity in your voice.

#9 -- Video Marketing

Video marketing is a great avenue for exposure on the internet, and utilizing a platform like YouTube to deliver value in the form of tutorials and other useful information such as courses or entertainment is a great way to grow your brand and build a presence.

While there are several platforms for doing this, clearly YouTube is the most popular for doing this. However, video marketing is also a great form of both content marketing and SEO on its own. It can help to provide visibility for several different ventures, and if the video is valuable enough in its message and content, it will be shared and liked by droves, pushing up the authority of that video through the roof.

#10 -- Content Marketing

Content marketing is one of my favorite go-to strategies when it comes to marketing on the web. It's my favorite because it's one of the most powerful, free and organic methods that are available for online marketers no matter where they're from. However, marketing content is difficult. So be prepared to put in the sweat equity.

My favorite style in this is article marketing. You create anchor content on your website or blog, then you build authority-content links to that content, effectively driving up the visibility. I've used this single strategy to rank hundreds of keywords in the #1 spot on Google, and I would highly recommend that if you're going to learn any marketing strategy, that you get really good at this one.

The type of content you can market is wide open. Aside from articles, you can use infographics, tutorials, ebooks and many other forms of content marketing. As long as it's done the right way, and it isn't intentionally setup to trick or fool search engines, but rather to add value to human beings, you'll see immense results from this.

ABC’s of Digital Marketing for Startups

A - ALT Tags

A line of text used to describe the content associated with a non-text based file, typically an image. Use keywords in these attributes to get high rankings on your pages.

B - Brand Awareness Ads

Brand awareness should be the first thing in building advertising objectives. Try local awareness ads on facebook to reach out more audiences. Making people aware that you exist will help you to drive more traffic and thus create a buzz in the market!

C - Cost per Acquisition Ads

Try CPA ads and analyse the results from each ad. Keep your CPA less than Rs. 40.

D - Dynamic Retargeting Ads

Dynamic retargeting Ads are shown to those users who have already been to your site containing images and information about the exact item they viewed.

E - Email Marketing

Email marketing saves your budget & increase brand recognition. Email marketing helps you to stay in touch with your audience on a regular basis, keeping you top of mind and at the tip of their tongue.

F - Fun

To engage with the audience on social media don’t bore them. Did you know 97% of the content shared on facebook are entertaining?

G - Geo-targeting Ads

Use geo-targeting ads to reach your potential customers by their physical location. The major search engines now all offer the ability to geo-target searches in their Pay-Per-Click campaigns by viewing their IP addresses.

H - Header Tags

HTML heading tags are critical components of SEO, as often times both are graphical, thereby unreadable to search engine spiders. Page titles should be included to define the page’s purpose and theme. All of the header tags should be used according to their relevance, with more prominent titles utilising <h1>, subheaders using <h2>, and so on.

I - Instagram Ads

Instagram offers three different formats for advertising on the platform. Photo Ad, Video Ad & Carousel Ad where you will get a good number of reach in less budget as compared to facebook reach.

J - Javascript

AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data—for one to many AdWords accounts.

K - Keyword Research

Be sure to play detective and research keywords for each platform you’re using because audiences can vary from platform to platform.

L - LinkedIn Ads

Advertising on LinkedIn is important because it targets a more professional realm than other social media sites. There are also different advertising formats that you can choose from. You can advertise with image ads, video ads, or with a simple text ad.

M - Meta-Tags

Also called meta-data, this information found in HTML page headers used to be the bread and butter of SEO marketing tactics.

N - Natural Listing

Natural Listings also called “organic results” is the non-advertised listings in Search Engines. Some search engines may charge a fee to be included in their natural listings, but most of them are free. Website ranking depends on many factors and natural listing is one of them.

- Outbound Links

Links on any Web page leading to another Web page, whether they are within the same site or another website. Outbound links are important as they will help you to reach wider audiences.

P - Pop-up Ads

Pop-up ads are forms of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. It will help you to capture more email addresses, which will be important for generating good contact lists and customer data.

Q- Quality Score

Quality Score in Google Adwords used to calculate ratings of your keywords. If your Quality score is less than 5 then change your keyword or bidding accordingly.

R - Retargeting Ads

Google Adwords and Facebook Ads both will provide you with the option of retargeting, retarget your user using these two channels. You will always have competitors when it comes to startups, but retargeting can help you be one step above everybody.


Search engine optimisation or SEO, in short, is a set of rules that can be followed by website (or blog) owners to optimise their websites for search engines and thus improve their search engine rankings. It will lead you to increase your organic conversions.

T - Twitter Ads

Twitter now offers a lot of advertising ads, including Promoted Tweets, Promoted Accounts, Promoted Trends, and Keyword Targeting in Timelines. Twitter is very different as compared to facebook when it comes to targeting.

U - UAC Campaigns

If you are new to Google Adwords try running UAC campaigns. Universal app campaigns run ads across the Google Search Network and the Display Network, including Google Play, within other apps, and on YouTube. These campaigns generate your ads based on your app listing in the Google Play Store, a few independent lines of text, and an optional YouTube video link.

V - Viral Ads

Every founder or co-founder has a dream to make startup going viral. But the truth is you never know what could go viral these days, the internet is weird like that.

W- Website

To list your startup at #1 in Search ranking, it very important to optimize your website properly. The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your website or customers to your on-line store you need to rank as higher as possible.

X - XML Sitemap

XML Sitemaps are important to crawl your website and indexed by search engines. Based on your website data, search engines include pages in their search index, which means that page can be found by users. Website crawlability is its accessibility for search bots. You have to be sure that search bots will be able to find your website pages, obtain access and then “read” them.

Y - Youtube Ads

YouTube has become an extremely important component of digital marketing.YouTube has an important role to play in terms of discovery as well as in the final stages of a buying decision.

Z - z- Index

Using the z-index property of CSS allows you to better control the positioning of overlapping elements. This element is sometimes used for black hat SEO purposes.

Digital marketing is a holistic term. As far as I understand it comprises of all marketing activities in digital platforms. Internet marketing is synonymous but in its case there is more clarity as it refers to all marketing activities via internet. Digital media will also include television and other traditional medias which has been there for long. In short apart from OOH advertising and personal marketing almost everything can be classified under the digital marketing umbrella.

Though technically this is the truth, people actually mean internet marketing when they say digital marketing. In that case let me explain what I know about internet marketing. Internet beckons us to believe in science fiction movies, it has took the world by storm and has become a necessity. Internet of things is the next big thing which will bring each and everything in the real world into the virtual. Now when everything and everybody is going online a smart marketer will not be planning about getting more billboard space, right? Obviously he will get his brand online wherever there is more relevant traffic for his brand. But internet marketing is more smart and intricate, infact more measurable and effective if you know how to do it.

You might have noticed that e commerce website advertisement featuring the products you had abandoned last time you visited their site. That is how smart internet marketing is. Everything you do online is data and this data is marketers gold. No matter if anybody close to you cares about what you like or desire but digital marketer surely does. Now how they do it is too technical. Let’s discuss what are their main channels and mediums:

Search engine Marketing: Google ads which come up with their search result page on top of all 10 search results should be nothing new if you are a normal person alive in 2016. But to get in your google ad displayed in the right search query is a digital marketers job. Google is not the only search engine there are many others who are influential like Bing and Baidu and they too have advertisement services. This type of advertising or marketing is called pay per click a.k.a PPC advertisements. Doing a research on Google AdWords and adsense will help here.

Search engine optimization: Every business i.e website online is betting on keywords. Keywords are search queries inputted by users in a search engine. Now if you are selling mobile phones on your website you would like to rank your website in the top 10 search result of google when some body type in mobile phone or smartphone right? Well this is not easy because there are a lot of websites selling mobile phones and everybody is targeting the same keywords or search query. Google is the largest and most famous search engine in the world, only because it gives you the most relevant answers for your search query. You need to do a lot of tweaks in your website to get it listed in the SERP page for a very competitive keyword. There are more than 200 factors which google considers before displaying its 10 results for a search query and getting your website listed is a onerous task . It would include start with keyword research and will cover almost all aspects of website architecture .

Social Media Marketing: Social media is like the virtual hangouts, people love to spend time there. Now the biggest challenge a marketer faces here is that not most of the crowd here is not here to buy stuff. They are here to make friends and stay connected to them or else just to chill and have fun. Now you can’t sound like a marketer here. You should sound more human, should come up with marketing content and activities that are engaging and interesting for your target audience. All the major social media platforms like Facebook, twitter,LinkedIn are providing advertisement services. They have digged down into your advertisement needs and have different types of advertisement campaigns for increasing website traffic or increasing your content visibility and even increasing your app installations. Since social media is attracting so much of traffic no brand can afford to stay out of here. But the effectiveness would purely depend on how creative they get.

Email marketing: Now this is a comparatively old channel but still manages to stay effective. Researches show that email marketing is the most effective channel for a digital marketer, this channel has the potential to give 40% ROI which no other channel could claim. But this is not easy, spammers has made the scene worse. Anti spamming organisations, and spam traps, and mail filters have made the job very difficult. The sheer volume of marketing emails send in a day is a behemoth. Now to stand out in the clutter and get your email opened and read is something which demands serious digital marketing expertise.

These are the channels , now this is the tip of the iceberg. To be a digital marketer you need to have three core skills:


Networking and communication skills:

Analytical skills

Basic Digital Media Marketing Terminology which you must know

New into the world of digital media marketing? We understand that in this ever expanding world of e-commerce and digital media marketing, you won’t like to be left out and behind of your competitors. After all, Digital media marketing has become a key aspect of any company’s marketing strategy, and indispensable part of the company’s corporate communications, Brand management and PR division. Obviously, adapting the same as a part of your marketing Strategy is essential.

But, there are honestly lots of sophisticated jargons and “technical /management” terms that may get the heck out of you! It gets difficult when you start http://out.So, here’s a list of “must-know “terms to help you out. Let’s start with the jargon busting!

1.SERP – Search Engine Results Page and Page Rank

Search Engine Results Page is nothing but simply the list of results a search engine provides, after you make a search query. The position of your website in the list of results would be its “Page Rank”. For instance, that if your website is in the Fourth position in the first page for a search result, then we would say that your website has a page rank of #4

2.SEO – Search Engine Optimization

Search Engine Optimization is a buzzword now-a-days; it is a technique to improvise content of a company webpage by designing its content tactfully in a way to appear more relevant to the search engine, enabling a website to rank higher in order, on a search engine’s results page (SERP). The higher your website’s ranking, more the traffic generated.


A keyword, as the name suggests, is a word or a phrase that your target audience will use to search for relevant topics on search engines. For Instance, if you are a (say) a Footwear Brand, the relevant keywords could be “Buy Snickers and Loafers” or “Footwear for Men”.

4.Keyword Stuffing

Keyword Stuffing is the method of using too many keywords in content in aspirations of making your website more visible on search engines result page, when users search writing a query which uses different combinations of those keywords using the search engine. Sprinkling relevant keywords is okay, but never stuff keywords to an extent that the content looks unreasonable, just strive to write great and valuable content for the users with tactfully inserted keywords which seem justifiable to the context of your article.

5.Domain Authority

Domain authority is an quantifiable Index, it is expressed as a scale from 1-100 that search engines use to analyze how legitimate and authoritative any company’s website is, with respect to the domain names, here, Rank 1 being the lowest rank and 100 being the highest. Here, authority refers to whether your company is the legitimate registered owner of the domain name of your website. The higher your domain authority is, the more Search Engines will trust you.

6.Organic Traffic

Organic Traffic is the traffic that is directed to your website which is singularly generated by a Search Engine simply as a response to any search query which has the same or similar keywords as what you have in your website content. This can be the traffic directed from Yahoo, Google or Bing. It’s also many-a-times referred to as “Free” traffic. Frankly Speaking, the Organic traffic is the best type of traffic in context of your company’s digital marketing!

7.Paid Traffic

Paid search is an interesting advertising strategy for digital marketing. When any company bids on some specific keywords and makes advertisements and promos over the web around those keywords to be displayed on search engines, along with the normally fetched results, when any of the search queries contains the same or similar terms, it may generate additional traffic to that company’s website, which is then “paid for” by the company. Interestingly, these results appear separately, either on the right side, top or bottom of a search results, clearly differentiated from the normal search results in the page, so that they catch the eyes of the users. Paid traffic may also comprise of any form of paid advertisement that directly links the user to your website.

8.Click-Through Rate- CTR

The Click-through Rate typically measures the percentage of audience who actually click on the given link. A Link can be usually placed in an email, website page, an advertisement, etc. The higher the percentage (CTR), the more users did check out your website.

9.Cost per Click- CPC

The Cost per Click is basically a pricing model where companies who want to publicize their product/website (say yours!) are charged by the publishers (i.e. the owners of the website, or a blog) for every click their audience make on your ad posted on their website/blog which directs people to your company’s website.


Merely clicking on your website’s link may not be always much helpful to you! The user should actually be interested to navigate your website once He/ She lands into it. He/She should get engaged to your content, which then can lead him/her to try out what you have to offer and actually becomes your customer. Thus, when a visitor actually takes any desired action while visiting your site, it is termed as conversion. The ‘desired’ action can be any interaction where customer seems to be interested, like it can be purchasing your product or service, enrolling in a membership , signup or downloading or registration for receiving monthly newsletters.

In short, Digital Marketing is any form of advertising or Marketing communication between a business and their potential customers online.

Before you start doing it for your business, you should have an understanding about who may probably buy your products or services and where are they spending their time online.

They may search on Google, watch videos on YouTube, Play games, Spend more time on Facebook, Instagram, Reading Blogs and etc. You can use all these platforms to promote your business and communicate with the people.

Why Digital Marketing?

If you are running a small business, Will you be able to spend such a huge amount of money to run ads on News paper and Television?

No, and can you know How many people saw the ad? How many people liked it, How many people shared it and what action taken by the person after they saw your ad?

Can you do a specific and detailed targeting by Age, Gender, Location, Interest by those media?


This is how Digital Marketing is different from Traditional Marketing, At the end of the day or an advertising campaign you will get to know that How many people saw the ad, clicked on it, shared it and the action they took after they saw the ad.

You can show your ad at the right time when someone searches products or services like yours,

Free Branding and you only want to pay if someone clicked on it.

This is very basic and I am not going to deep, Lets start doing it.

How can you start doing it ?

Start with a WordPress website, It is easy and you can do it without any technical and coding skill. How to create a WordPress Website

Do Search engine optimization (SEO) for your website.

In short, SEO is a technique or a good practice to make more visibility of a website or a web page in a search engine unpaid result (SERP). Often referred as Natural result or organic result.

Before you start practicing SEO, you must be aware of what to do or what not to do with a search engine.

There are lot of illicit practices that you can get more traffic to your website, but Google is very smart to figure out it and it will badly impact to your website. Either google will penalize your website (60-90 days) or it may chance to remove your website from the search result page.

Understand the Google Webmaster Guidelines and also watch How search works to get an idea about to start doing SEO,

Basic steps to do “SEO”

Do keyword research to know what people are searching to find Product or Services like yours. Use Keyword planner for it.

Optimize your keyword with your Meta title, Meta description, URL and the content of your website.

Optimize your images with Alt attribution

Integrate AMP (Accelerated Mobile Pages) to improve performance of the web content.

also read and understand How to Perform the World's Greatest SEO Audit

Advertise Online with Google

Use Google AdWords tool to run ads,

It has a sophisticated targeting system that helps you show your ads to the right people, in the right place, at the right time. Use keywords, location, demographics, and more to target your campaigns,

With Google AdWords, You can advertise on Google, YouTube, Million of Google’s partner website and apps,

You can learn and certified in AdWords free from Academy for Ads

Social Media Marketing and Advertising

Use the most popular social networks to reach your target audience,

Facebook, Instagram, Linked in, Twitter and YouTube.

Make awareness, Engage the audience, Interact and convert them.

These are fundamentals you can start with and the answer of the last two questions are Every business need to do it and The strategy you should come up with based on you business goal.

When business talk social media they always talk about social media marketing. One should never underestimate the power of social media. Digital marketer focus on exploiting social media’s full potential; this is because social media is much much more than just MARKETING.

Social media is a great way to establish long term customer-producer relationships. Here are the 5 social media hacks that may help your business develop more customer retention.

SEO service and PPC campaign: Apart from social media marketing service, a business can also exploit SEO services and a PPC (pay per click) campaign. Having a SEO specialist optimizing your website to a better rankings on major search engines help you to gain traffic. PPC campaign is a paid campaign which also aims to draw the maximum traffic at your website. The basic aim of these services is to draw traffic to your website so that they turn into potential customers.

Schedule your Post: Scheduling your (some of) the post is an effective way to stay productive. Scheduling post enables you to stay consistent at various social sites using simple scheduling software. A social expert never likes to login every time he wants to post something on social networks. For this he rather should prefer scheduling its post. This will not only make your job effective but will also save time.

Develop Platform Specific Content: With the growth numerous social platform, it is necessary to develop platform specific content. The psychology of a Twitter user is far more different than that of a Facebook. Give the customers a reason to follow you. Reach them from various social networks and target them with your most lethal weapon content.

Pay Attention to your Tone: Adapt a tone that reflects your brand's’ positioning. A friendly-formal tone of communication helps maintaining a formal relation with a bit of friendly nature. Today’s customers are in nuance of how business communicates online. Pay attention to your target audience and gain customers.

Shift the Perspective to Social Media: Social media marketing should be expanded beyond marketing. Take in consideration the customer’s preference and experience the product. Share stories and communicate with your customers. Embrace social media as a connectivity tool between the buyer and the producer.

Having a Digital marketing strategy that goes beyond marketing creates a strong bond between the consumers and the producers. This organic relationship creates long term connection.

Digital marketing, the headway of things or brands by methods for no less than one sorts of electronic media, contrasts from standard marketing in that it uses channels and methodologies that engage a relationship to explore marketing endeavors and grasp what is working and what isn't – usually dynamically.

What are the basics of Digital Marketing?

The digital scene of today regularly either drives away marketing experts who feel they aren't sufficiently innovative to actualize a fruitful online methodology – or entices them to jump into the confounded however extravagant universe of cutting edge CRM.

The truth lies some place in the center. A decent digital marketing design isn't troublesome, however it depends on an establishment of fundamental apparatuses. Ensure you have these territories firmly set up before growing your digital marketing effort.

Brand ID and consistency

What is the story you are telling your clients? Understanding what your image remains for is the north star that should direct all your online exercises, says Matthew Childs, senior VP at GSD&M publicizing office. "It will enable you to choose what words, expressions and ideas you'll use in site improvement (Web optimization)." Your digital outline and substance ought to be steady in plainly recognizing your image over all channels, including site, versatile applications, informal organizations and email.

Inquiry marketing

Around 89% of customers utilize an internet searcher to discover data on items or administrations before purchasing, as indicated by a current report from Fleishman-Hillard, and 70% of procurement choices start with a hunt. Childs calls web search tool marketing (SEM) the low-hanging product of paid digital marketing. "It has the clearest return for money invested of anything digital – you pay for it when somebody snaps to your site." Making unique substance that is instructive and valuable to your potential clients is a vital piece of any digital marketing design.

Content streamlining

This is the digital marketing silver projectile if there ever was one, says Fellow Martin Smalley, Author of Bowery Imaginative in English Columbia, Canada. On the off chance that a site doesn't have significant, unique substance, it won't perform well. Advertisers likewise need to guarantee that substance is enhanced for email contact, distinctive programs and cell phones – the quickest developing way individuals are expending digital media. "Web search tools rebuff sites that don't have every now and again refreshed substance," Smalley says. "The straightforward arrangement? Set up a blog, and connect with different bloggers and website admins to include your substance on their destinations."

Social media outreach Advertisement

Online networking makes a discussion amongst you and your clients. Its intuitive nature is key – you need to grow a talk about your industry, business and items. Web-based social networking can likewise assume a major part in getting your email marketing up to speed, as it enables you to welcome individuals from your social group to agree to accept news, giveaways or more data.

Correspondence strategist Simona Stefanescu, proprietor of Simona Media, proposes that organizations pick a few online networking stages and focus on acing those. "Figure out which fills your need better. Facebook is the best – the biggest online networking stage on the planet, accessible in many nations. For the organizations in view of visual, Pinterest works better. For those in light of data, Twitter might be a decent decision. Area based elements may profit by FourSquare or Howl."

Stefanescu includes that Google+ has seen a quick ascent in the course of the most recent couple of months, to end up the second most utilized stage on the planet. "It might be a decent choice since it consolidates highlights of all other web-based social networking stages."

Potential customers and transformation

The greater part of your marketing ought to be adapted towards catching client data, says Ini Augustine. The Chief of SocialWise Media Gathering takes note of that it takes no less than seven separate touches for a client to react. "One site visit wouldn't enable you to long haul," says Augustine. "Welcome new guests to agree to accept your bulletin, download a white paper, or Fan you on Facebook." This constructs a client base crosswise over numerous mediums that can be developed over the long haul.

Analytics programming, for example, google analytics has opened up a radical new universe of statistic focusing on. "Google analytics clients can see precisely where their guests are originating from topographically, what locales are alluding activity to them, and what seek terms are bringing about movement, deals or transformations," says Smalley. "Google analytics is free, simple to learn, and as I would see it, a vital digital marketing device."

Once these nuts and bolts are set up and aced, you can proceed onward to all the more cutting edge CRM. In spite of the fact that it might sound unreasonable, a digital marketing design can't depend on innovation; it's about your message and general procedure. Innovation basically gives the devices.

"Digital media does not consequently offer your item, or bring you business since you advance it on the web," Stefanescu says. "Digital media is steady systems administration correspondence, data, tuning in, and client benefit upgraded."

What is a Digital Marketing Strategy?

Do you truly know what a digital marketing strategy is or would you say you are obscuring the lines with marketing strategies? Read on to find the unmistakable qualification amongst strategy and tactics that even the marketing business confounds.

Without a digital strategy, how would you know your marketing is in the opportune place, speaking to the correct gathering of people and being appeared at the ideal time? A strategy lessens the time spent playing the speculating diversion and additional time stretching out beyond the opposition. As a business, you'll be arranged and educated of where to adjust when things change and the strategies to apply to future marketing efforts. Arranging is an ability that no advertiser can disregard. However numerous do, with half of brands without a characterized digital marketing strategy!

The English word reference depicts a strategy as 'an arrangement of activity intended to accomplish a long haul or general point.'

Once you've characterized what you need to accomplish with your digital marketing, your strategy sets out how you will arrive. It is your arrangement to accomplishing your business and marketing targets and objectives.

Strategy and tactics: the distinction

There is a misconception inside the marketing business on the contrast amongst strategy and tactics. Strategy now and again is utilized more as a popular expression, the most recent cool thing to depict your most recent marketing action.

Strategy is the what, why and where.

tactics are the how you will accomplish the strategy.

It's frequently imagined that is you've characterized the strategies then you needn't bother with a strategy and the other way around, yet that isn't valid. The two should work as one and are both expected to make marketing progress. Nonetheless, the request in which you utilize them both is vital to get right.

Strategy should dependably precede strategies. On the off chance that you make strategies to begin with, you might be in the wrong place to connect with your intended interest group. The same goes for strategy. There is a well known expression from Sun Tzu, The Specialty of War book: 'Strategy without strategies is the slowest course to triumph' which wholes up that strategy can just work in the event that you have strategies to execute the arrangement.

How does a strategy accomplish marketing and business objectives?

The key characterizing factor is your business' objectives and targets to the heading a marketing strategy should take. This is the thing that makes your strategy novel to your business.

Normally, a marketing strategy ought to incorporate the accompanying:

About your organization,

Your present circumstance for your business and marketing endeavors,

Past execution,

Your goals,

Your objectives,

Your intended interest group,

Your rivals,

Your marketing design,



Prerequisites to satisfy the strategy,

Time period,

Audit stages and check in focuses on the execution accomplishment of your strategy, tactics and general arrangement.

The essential thing to recollect forget is that 'A strategy is picking what not to do' by Michael Doorman. On the off chance that you incorporate everything without look into, investigation, bits of knowledge, experience, and specialists it won't work. This is critical to recall since it can be enticing to incorporate everything, every other person is right?...Your contender may have an effective marketing strategy however that doesn't mean it would be as fruitful for your image. Why? Since each brand, business and client base is unique. Your clients will have an alternate desire of what they get while connecting with your image to your rivals.

Strategy advancement

One thing to remember is the advancement of a strategy. With the regularly changing digital scene this is indispensable in light of the fact that in spite of the fact that you'll have your arrangement, there should be the capacity to be nimble to respond to changes in the market, new innovations and so on. The arrangement is there as your guide, if something in your industry or your business changes at that point it's essential to acknowledge that your strategy and plan will require develop and change continuously. On the off chance that this isn't conceivable it'll be troublesome for your business to adjust. A marketing strategy that never develops risks rapidly leaving date.

Unmistakably there is a considerable measure that goes into making a digital marketing strategy, who said Rome was built in a day?!

Who Needs Digital Marketing Services?

The appropriate response is straightforward: everybody who works together on the web. Since there are such huge numbers of various utilizations of digital marketing services, there's essentially no restriction on who can profit by them.

For a few organizations, be that as it may, digital marketing services are to a greater extent a need than an extravagance. Those organizations fall into the accompanying gatherings:

Organizations who require help characterizing bearing

In the event that you haven't set clear, unmistakable objectives for your business, you're passing up a great opportunity for the achievement you merit. Think about a digital marketing strategy as a guide: you require it to make sense of where you're going and how to arrive viably. Without objectives and a characterized end-guide, it's unimaginable toward allot your assets effectively or to meet your goals proficiently. Considering this, organizations that still can't seem to characterize a digital marketing strategy can profit by digital marketing services that assistance them do it.

Organizations who need to build up an incentive

In the event that you can't give a "Lift pitch" about your business' electronic incentive, you require digital marketing services. While there are more online buyers today than there have at any point been previously, the present clients are likewise stood up to by more organizations than any other time in recent memory, so it's basic to make yours emerge. Lamentably, this is difficult to do in the event that you don't comprehend what makes your organization not the same as every other person. Fortunately, digital marketing services can enable you to make sense of what separates your business, and why clients should mind.

Organizations that need to know their clients better

Knowing your group of onlookers is basic to making on the web achievement. On the off chance that you don't have a clue about your gathering of people, you can't market to them viably, and on the off chance that you can't market to them adequately, will undoubtedly fall behind your opposition.

While there are numerous basic apparatuses, similar to Google Analytics, that will enable you to comprehend things like client volume, you'll have to burrow further to really comprehend your intended interest group. Digital marketing services can enable you to do this and, when utilized legitimately, can update your whole marketing strategy to make it more streamlined and effective.

Organizations that need to help their digital endeavors

Digital marketing is fundamental for the present effective organizations and you essentially can't bear to give it a chance to fall by the wayside. In the event that your digital marketing strategy is deficient in exertion, assets, or extension, digital marketing services can enable you to discover new roads and guarantee that your digital program satisfies the level of significance it conveys.

Organizations who need to advance their web based marketing systems

Regardless of whether your business is doing truly well at digital marketing, there's dependably space to make strides. With proficient digital marketing services, your organization can guarantee that everything from your hunt marketing to your online networking marketing is working in-line to meet your business objectives and lift your effectiveness.

Digital Marketing strategy, it’s far no exaggeration which you live in a virtual world and from that perspective, it’s miles imperative that your enterprise has an outstanding presence inside the virtual essence, virtual marketing is the future of advertising within the international with the brought advantages that it is cheaper than traditional advertising and marketing and is measurable.

let’s list the different approaches you may use the virtual medium to popularize and force conversions on your startup or commercial enterprise.

Search Engine Optimization or SEO

In layman’s phrases, SEO or search engine optimization is basically tweaking your website in order that it comes up obviously or organically for search consequences in Google, Yahoo Bing or another seek engine.

Google updates its algorithms often in order that only the applicable consequences arise. From that angle, many specialists say that SEO is lifeless and the effort is futile. but, the fact is that Google attempts to prevent set of rules manipulation and filters websites that don’t need to be at the top of search engines like google (SERPs).

So there is no doubt you must spend money on SEO work. Your internet site needs to cope with the technicalities associated with content and question matching, spidering, indexing, and interpreting non-text content.

don’t forget, it’s far the most value-effective advertising and marketing approach with a view to carrying organic site visitors on your business, digital marketing strategy

2. Search Engine Advertising or Search engine Marketing (SEM)

seek Engine advertising or SEM is the comprehensive method to power visitors on your commercial enterprise, often through paid efforts. hence it is also referred to as Paid seek advertising and marketing.

The universe of SEM is various and complex.primarily based on your commercial enterprise shape, you could choose p.c (pay-consistent with-click) or CPC (feed-in keeping with-click) version, or CPM (price-in line with-thousand impressions) version.

There are exclusive platforms for SEM. by way of ways, Google AdWords (on Google community) and Bing advertisements (on Yahoo Bing community) are the most popular digital marketing strategy.

SEM also includes display advertising, search Retargeting & site Remarketing, cellular marketing and Paid Social advertising.

you could select a single-point strategy like p.c, or pass for a whole SEM approach, including show and Retargeting.however whatever you do, make sure your paintings is managed through specialists as wrong planning may additionally make your charges pass haywire. Digital marketing strategy

3. Content material creation

Research indicates that a content material advent is a definitive approach to marketing in 2014. All current modifications to Google’s set of rules are Panda, Penguin or Hummingbird – point to the truth that content is the maximum essential metric whilst filtering seek effects.

the content material may be presented in specific formats, such as blogs, white papers, e-books, case research, how-to courses, query and answer articles, forums, news and other info giving microblogging and social media websites are the parts of digital marketing strategy.

digital marketing strategy, you may be creative and create content material on any topic after which skillfully link it circuitously for your enterprise. you can like to read our article on how to consist of content material and marketplace your startup or enterprise freed from a fee.

also, you want to customise your content for different platforms. for instance, the content material for cell telephones must be crisp and brief.

don’t forget, a powerful approach will engage your readers and leave them inquisitive about greater data from you. the desirable content material is shared and is the excellent manner to branding your commercial enterprise.

4. Social Media advertising or Social Media Marketing (SMM)

Social Media advertising and marketing or SMM is an offshoot of your SEM efforts. It entails driving site visitors to your websites or business thru social websites like FB, Instagram, Twitter, Pinterest, Google+, Linkedin, and so on is the technique of digital marketing strategy

As we stated above, exact content is shared and liked to create and customize content material for special social media systems. consider to be prolific and original; you want to have interaction with users on an everyday basis, at least four to 5 instances an afternoon. Your SMM efforts can be in particular beneficial for branding and driving income.

5. digital show marketing

This again is a subset of your SEM efforts. you could use a variety of show marketing formats to goal potential audience – be it textual content, image, banner, rich media, interactive or video ads. digital marketing strategy Chandigarh.

you may personalize your message based totally on hobbies, content subjects, or the location of the customer inside the buying cycle.

however, a word that digital display marketing is exceptionally costly. You need specialists to force top ROI on your enterprise.

6. Retargeting and Remarketing

basically, Retargeting or Remarketing is an approach to target clients who have already visited your internet site. it is based on cookie era. digital marketing strategy

Retargeting has emerged as a desired strategy as you goal clients who’ve already shown interest in your enterprise, and as a result, the conversion price is high.

you could interact in Retargeting in your website online, or on a social community or at the cellular. Visualise your strategies based on the clients’ shopping for a cycle.

7. Mobile marketing

In keeping with a file, cellular marketing could be well worth $four hundred billion via 2015 inside the US alone.

We strongly propose you attempt out mobile marketing. don’t forget, the internet site, apps, and content ought to be custom designed for cell devices. digital marketing strategy.

through 2016, mobile gadgets are anticipated to attain 2.6 billion units international. in order, extra-humans use smartphones, drugs, and different cell devices, the potential of the cell market keeps growing.

8. Interactive marketing

ensures your advertising strategy engages the capability consumer in a verbal exchange. in line with a survey via, 55 percentage respondents preferred to have ongoing communications with the companies they buy from; and 89 percentage felt more dependable to the agencies if they had been invited to provide feedback. digital marketing strategy.

Use gear like widgets and opt-in features to make your website interactive, solicit comments and song user behavior.

engage with the customers actively and customise gives based on their choices and browsing activities.

9. Viral marketing

Viral marketing is a strategy wherein a unique content spreads exponentially online due to the fact the content is preferred, shared and favored immensely, digital marketing strategy.

that is a first-rate manner to emblem and power visitors to your internet site.The content material can take any format; all you need is to be innovative.

10. Email advertising or Email Marketing

whilst you ship a commercial message through e-mail to a list of capability customers, the method is known as electronic mail advertising, digital marketing strategy.

With an effective e-mail advertising software program, you could keep email lists which are segregated based on numerous elements, such as customers’ likes and dislikes, and be spending conduct. keep in mind to send personalized emails; this enables to develop consider.

however, be aware that e-mail marketing may also be considered as spamming and there are laws against it in some countries.

11. Associate advertising or marketing

affiliate advertising and marketing is an overall performance-primarily based marketing software, where you pay publishers who bring you, clients. The performance may be primarily based on conversions – promotions, leads or definitely sales, digital marketing strategy.

you would like to be a part of the associate programs of different publishers. basically, the publishers will provide you with space on their pages to promote it your commercial enterprise and assist you power conversions; and you will pay them based on the compensation version.

you could avail the assist from an associated network, a good way to come up with a huge base of publishers, and different advantages like monitoring and be reporting technology.

affiliate marketing is especially useful for startups, as it will bring in more visitors to their enterprise through high-visitors websites.

In essence, affiliate advertising is a win-win state of affairs for both the merchants and publishers.

sites like Amazon, eBay, LinkShare and Flipkart run affiliate applications. In reality, maximum online organizations with considerable traffic have their own affiliate applications.

12. Virtual Media making plans and buying

while a media organization researches and makes a comprehensive strategy framework, we call it digital Media planning or digital marketing strategy.

Be it in riding income or conversions, launching a brand new emblem or selling an established logo, or changing consumer behavior, the media enterprise plans exclusive systems and codecs to reach the favored target market. digital marketing strategy, It studies reach and frequency of different internet-based and cellular applications.

The agency works with specific partners and buys relevant area and thoughts. this is called Media buying. digital marketing strategy, In essence, Media shopping for and planning includes all of the techniques that we’ve discussed above.

13. Internet Analytics

possibly, the maximum crucial thing of your virtual marketing is internet Analytics. essentially, web Analytics helps you to collect, measure, understand, analyze, plan, report and expect the net activities of your business, digital marketing strategy help 90% in business.

internet Analytics have to no longer be harassed with net records. as opposed to simple reporting, net Analytics offers you analyses and extraordinary angles to ponder digital marketing strategy business.

dgital marketing strategy, some of the crucial web Analytics equipment are Google Analytics, Spring Metrics, Woopra, Clicky, Mint, and Chartbeat.

It is going without saying that every advertiser should use Web Analytics to understand his commercial enterprise and improve the ROI and conversions. it is vital that you use distinct advertising strategies in your enterprise and then discover which work first-class. In maximum cases, it’s the combination of many strategies with the intention to serve your targets.

digital advertising is a dynamic medium and you must always be adapting to the adjustments.Use an internet Analytics device to tune performance and plan you’re subsequent circulate.

These are the latest and the most used digital marketing strategy. Digital marketing strategy are the major marketing techniques also which help you in making contacts.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really haschanged, meaning offline marketing isn’t as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.

Enter digital marketing -- in other words, any form of marketing that exists online.

Click here to download our free guide to digital marketing fundamentals.

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, convert, close, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Whilst a seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, there are some minor differences. And after having conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I’ve learned a lot about how those small differences are being observed across the world.

So What Exactly is Digital Marketing?

From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:


· Your website

· Blog posts

· Ebooks and whitepapers

· Infographics

· Interactive tools

· Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

· Earned online coverage (PR, social media, and reviews)

· Online brochures and lookbooks

· Branding assets (logos, fonts, etc.)


Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook advertising and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

What’s the Difference Between Digital Marketing and Inbound Marketing?

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?

The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

Does Digital Marketing Work for All Businesses? B2B and B2C?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

For B2B

If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

For B2C

If your company is B2C, depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

What Are the Main Benefits of Digital Marketing?

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all.

On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.

Here are some examples:

Website Traffic

With digital marketing, you can see the exact number of people who have viewed your website’s homepage in real time by using digital analytics software like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

This intelligence helps you to prioritize which marketing channels to spend more or less time on, based on the number of people those channels are driving to your website. For example, if only 10% of your traffic is coming from organic search, you know that you probably need to spend some time on SEO to increase that percentage.

With offline marketing, it’s very difficult to tell how people are interacting with your brand before they have an interaction with a salesperson or make a purchase. With digital marketing, you can identify trends and patterns in people’s behavior before they’ve reached the final stage in their buyer’s journey, meaning you can make more informed decisions about how to attract them to your website right at the top of the marketing funnel.

Content Performance and Lead Generation

Imagine you’ve created a product brochure and posted it through people’s letterboxes -- that brochure is a form of content, albeit offline. The problem is that you have no idea how many people opened your brochure or how many people threw it straight into the trash.

Now imagine you had that brochure on your website instead. You can measure exactly how many people viewed the page where it’s hosted, and you can collect the contact details of those who download it by using forms. Not only can you measure how many people are engaging with your content, but you’re also generating qualified leads when people download it.

Attribution Modeling

An effective digital marketing strategy combined with the right tools and technologies allows you to trace all of your sales back to a customer’s first digital touchpoint with your business. We call this attribution modeling, and it allows you to identify trends in the way people research and buy your product, helping you to make more informed decisions about what parts of your marketing strategy deserve more attention, and what parts of your sales cycle need refining.

Connecting the dots between marketing and sales is hugely important -- according to Aberdeen Group, companies with strong sales and marketing alignment achieve a 20% annual growth rate, compared to a 4% decline in revenue for companies with poor alignment. If you can improve your customer's’ journey through the buying cycle by using digital technologies, then it’s likely to reflect positively on your business’s bottom line.

What Kind of Content Should I Be Creating?

The kind of content you create depends on your audience’s needs at different stages in the buyer’s journey. You should start by creating buyer personas (use these free templates, or try makemypersona.com) to identify what your audience’s goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and overcome their challenges.

Then, you’ll need to think about when they’re most likely to be ready to consume this content in relation to what stage they’re at in their buyer’s journey. We call this content mapping.

With content mapping, the goal is to target content according to:

1. The characteristics of the person who will be consuming it (that’s where buyer personas come in).

2. How close that person is to making a purchase (i.e., their lifecycle stage).

In terms of the format of your content, there are a lot of different things to try. Here are some options we’d recommend using at each stage of the buyer’s journey:

Awareness Stage

· Blog posts. Great for increasing your organic traffic when paired with a strong SEO and keyword strategy.

· Infographics. Very shareable, meaning they increase your chances of being found via social media when others share your content. (Check out these free infographic templates to get you started.)

· Short videos. Again, these are very shareable and can help your brand get found by new audiences by hosting them on platforms like YouTube.

Consideration Stage

· Ebooks. Great for lead generation as they’re generally more comprehensive than a blog post or infographic, meaning someone is more likely to exchange their contact information to receive it.

· Research reports. Again, this is a high value content piece which is great for lead generation. Research reports and new data for your industry can also work for the awareness stage though, as they’re often picked-up by the media or industry press.

· Webinars. As they’re a more detailed, interactive form of video content, webinars are an effective consideration stage content format as they offer more comprehensive content than a blog post or short video.

Decision Stage

· Case studies. Having detailed case studies on your website can be an effective form of content for those who are ready to make a purchasing decision, as it helps you positively influence their decision.

· Testimonials. If case studies aren’t a good fit for your business, having short testimonials around your website is a good alternative. For B2C brands, think of testimonials a little more loosely. If you’re a clothing brand, these might take the form of photos of how other people styled a shirt or dress, pulled from a branded hashtag where people can contribute.

How Long Will It Take to See Results?

With digital marketing, it can often feel like you’re able to see results much faster than you might with offline marketing due to the fact it’s easier to measure ROI. However, it ultimately depends entirely on the scale and effectiveness of your digital marketing strategy.

If you spend time building comprehensive buyer personas to identify the needs of your audience, and you focus on creating quality online content to attract and convert them, then you’re likely to see strong results within the first six months.

If paid advertising is part of your digital strategy, then the results come even quicker -- but it’s recommended to focus on building your organic (or ‘free’) reach using content, SEO, and social media for long-term, sustainable success.

Download our step-by-step guide to creating your digital strategy here.

Do I Need a Big Budget for Digital Marketing?

As with anything, it really depends on what elements of digital marketing you’re looking to add to your strategy.

Presuming you already have a website, if you’re focusing on inbound techniques like SEO, social media, and content creation then the good news is you don’t need very much budget at all. With inbound marketing, the main focus is on creating high quality content that your audience will want to consume, which unless you’re planning to outsource the work, the only investment you’ll need is your time.

With outbound techniques like online advertising and purchasing email lists, there is undoubtedly some expense. What it costs comes down to what kind of visibility you want to receive as a result of the advertising.

For example, to implement PPC using Google AdWords, you’ll bid against other companies in your industry to appear at the top of Google’s search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it’s a good idea to focus building your organic reach, too.

Where Does Mobile Marketing Come Into the Equation?

Another key component of digital marketing is mobile marketing. In fact, mobile usage as a whole accounts for 60% of time spent consuming digital media, while desktop-based digital media consumption makes up the remaining 40%. This means that it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices. If your company has a mobile app that enables users to engage with your brand or shop your products, your app falls under the digital marketing umbrella, too.

Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it’s important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off.

There are lots of ways you can optimize your digital marketing assets for mobile users, and when implementing any digital marketing strategy, it’s hugely important to consider how the experience will translate on mobile devices. By ensuring this is always front-of-mind, you’ll be creating digital experiences that work for your audience, and consequently achieve the results you’re hoping for.

First of all it is Digital Marketing and not digital markeing. I know it was a typo. So lets jump into the topic. . .

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

Paid Search

Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when specific search terms are entered, creating ads that are targeted to a particular audience.

PPC ads are flexible, visible, and most importantly, effective for many different types of organizations. They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term.

Search Engine Optimization

Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business.

SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.

Content Marketing

Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel that drives your digital marketing activities:

· It is a key pillar of modern SEO

· It helps you get noticed on social media

· It gives you something of value to offer customers in emails and paid search ads

Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that they will tune you out.

Social Media Marketing

People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organization. For marketers, it’s not enough to just post on your Facebook and Twitter accounts. You must also weave social elements into every aspect of your marketing and create more peer-to-peer sharing opportunities. The more your audience wants to engage with your content, the more likely it is that they will want to share it. This ultimately leads to them becoming a customer. And as an added bonus, they will hopefully influence their friends to become customers, too.

Email Marketing

Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour...See what we mean?

But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:

· Trustworthy

· Relevant

· Conversational

· Be coordinated across channels

· Strategic

Mobile Marketing

As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.

Are you still confused?

Digital Marketing is fundamentally applying the techniques of marketing to digital channels. Like every marketing channel, the digital medium too allows for marketers to leverage certain channels to promote their brand or firm.

A good handy guide to take you through the what and why of digital marketing is What is Digital Marketing: the ultimate guide to business growth

These could include aspects like

1. Website Development : After all your website is your 24x7 salesman promoting your brand virtually and when you start implementing Digital marketing, care must be taken to ensure that your website reflects the business you are doing. Within website development , there are several aspects to be taken care off such as

a. content ( ensuring that the content of your website reflects the business that you are doing so that you rank well on search engines ),

b. on-page seo ( that ensures the search engines are able to index and read your site properly in the manner that you want them to read)

c. UI/UX- aspects that ensures that your site visitor is able to navigate and find the neccesary information about your business quickly and easily

d. Responsiveness - that ensures that your site is accessible in the right manner across all devices

e. Speed- that ensures that your site loads fast on devices, especially mobile devices. this is increasingly becoming critical given the short attention spans of most users.

2. Social Media Management : That covers how you manage your social media presence, build loyal fans, create engagement with your fans. Your social media channels are largely determined by who your TA is and what your business is.

3. Social Media Marketing: That covers how you market yourselves across your key social media channels. Like all marketing , you need to constantly have access to new customers or prospects and your social media channels if you have chosen them well should provide more customers. How you market to them is the gamut of social media marketing. Here is an e-book B2B Social Media Marketing Guide- How to do Digital Marketing

4. Digital Advdertising- that covers advertising on all 3rd party publishers such a Google networks, Facebook marketing etc etc. How you use advertising pretty much depends on what your marketing objective is - brand building, brand engagement, lead generation and your choice of channel, manner of advertising would depend on this. Google AdWords is one of the ways by which you do Digital Advertising. You can read this Getting Started with Google AdWords: Step by Step Guide to know how

5. SEO : This covers use SEO techniques to ensure that your website and content get ranked on Page 1 on search engines. How you do this is the domain of SEO specialists and content specialists.

6. Email Marketing- which covers how you use email as a marketing tool to promote your brand or firm. This is an area which in recent years has once again come to the forefront

7. Content Marketing- which covers how you use high quality content to market your brand or firm. This has seen an upsurge which changes that give sites with better content a higher SEO rank.

Apart from these broad 7 areas, there are several other sub areas which in their own right could be used . Ultimately like all marketing routes, there are plenty to choose from.

My advice to all businesses is - dont get excited by what all you can do. Choose what you can deliver on given your bandwidth, resource availability and money. As in marketing, its better to be strong in a couple of channels than weak across all channels.

If anyone would like to know more on how to implement digital marketing for their business, here is an handy site to help How To Do Digital Marketing . Take a look at the 10 things that I believe small businesses should do in 2017

Digital marketing is the marketing of items or administrations utilizing digital innovations, for the most part on the Internet, yet in addition including cell phones, show publicizing, and some other digital medium.

Basics of Digital Marketing:

· SEO (On Page&Off Page)

· Social Media

· Content Marketing

· Email Marketing

· Mobile Marketing

· PPC(Pay Per Click)

· Conversion Optimization

· Digital Analytics

· Marketing Automation

· Programmatic Buying

5 Simple Digital Marketing Strategies That Can Help Your Business Grow

1. Setting a Goal:

You're searching for approaches to enable your private company to develop. You may need more clients, more acknowledgment or perhaps you're hoping to advance beyond the opposition. Whatever the case might be, beginning considering a strong objective incredibly builds your odds of achievement. Digital marketing is an awesome path for private ventures to succeed, however going into the procedure aimlessly can abandon you with a scrambled wreckage. A ton of technique and exactness goes into digital marketing and having an objective causes you realize what to concentrate on.

2. Creating a Marketing Funnel:

The best organizations have a powerful marketing pipe set up. A marketing channel is the point at which you outline a client's trip from when a client is a total outsider to when they turn into a lead, and afterward set up specific techniques that will urge them to travel through this pipe. Things like lead magnets, invitations to take action, pick ins and offers are on the whole viable bits of a pipe. You can think about a marketing channel in four sections: Awareness, Interest, Desire, and Action.

3. Developing a call-to-action:

We talked about utilizing a call-to-action in the second step as a part of your marketing channel, however what is a call-to-action exactly? A call-to-action (CTA) is an image or content that prompts visitors to take action, for example, subscribe to a bulletin, see a webinar or demand an item demo. CTAs should guide individuals to landing pages, where you can gather visitors' contact information in exchange for a valuable marketing offer. In that sense, a powerful CTA brings about more leads and changes for your site. This path, from a tick on a CTA to a landing page, illustrates the much wanted procedure of lead generation. To increase visitor-to-lead transformation openings, you have to create a great deal of calls-to-action, circulate them across your web nearness and advance them. A decent CTA ought to be attention grabbing and help lead a potential customer assist into your marketing pipe.

4. Creating an Effective Lead Magnet:

A lead magnet can be utilized alone or along with a CTA. This will also be utilized either inside your marketing pipe or as a way to drive potential customers into your channel. Supply them with something relevant to your item or administration that they want. Utilize your offers as a way to gather more information about a potential purchaser while driving them promote into your pipe at the same time. This conveys them nearer to turning into an actual quality lead who will burn through cash on your item or administration. The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, yet keeping in mind the end goal to finish the download the individual has to round out a frame that will furnish you with more information about them. You'll utilize the information you gather to interact with them more as they advance through your pipe.

5. Driving Traffic:

With the goal for there to be individuals to crash into your showcasing pipe, there first must be activity on your website. There an assortment of ways you can direct people to your website. Here are a couple of the ones I suggest:

Quality Content: Use content, for example, blog entries, public statements and articles on expert websites. Embed connects to different places on your website inside this content to construct your image name through introduction and direct people to your website.

Keyword Strategy: Inserting related keywords into content will enable your content and website to appear in more list items, this prompts higher volumes of web activity.

Website Optimization: Ensuring that your website is enhanced and working taking care of business is basic. Individuals would prefer not to visit a website that doesn't work appropriately.

Social Media: Use connecting with social media presents on pull in more movement to your site. Utilizing pictures, video, and other important media will enable your presents on get greater engagement.

Digital Marketing is way to market or sell your products or services online using digital avenues like search engines, online ads and social media. It is an online marketing activity where sellers can display or advertise their products or services online and where the buyers can buy those products or services using the same platform.

Before diving deep into this topic first we need to understand What Digital really means and how it has disrupted the conventional ways of marketing?

As we are living in the Digital era, where people are digitally equipped and everything is becoming digital whether it’s booking tickets online or purchasing a product and making payments online. What makes it possible?

It’s the internet which made it possible and helps in carrying out such activities in a broader aspect. So we can say that any technology which works on internet is Digital technology. Internet is the backbone of Digital Marketing and has revolutionized the way people work and also has blurred all the boundaries by connecting everyone to the whole world by just a click. Internet provides a platform through digital media to the marketers where they can market their products or services and sell it to their target customers and this process is termed as digital marketing. We can call it as Art & Science of selling online. It’s an art because marketing your product/services and being able to sell requires art and It is a science as well because using the technology to market requires science.

Digital Marketing is classified into two buckets:


Inbound – Pulling customers to website by providing right content to right context

Acquiring customers by attracting them to their website by writing blogs, sharing posts in social media like images or videos featuring your business which helps customers to discover your business while they are searching for relevant information and interact and take actions.


Outbound – Getting customers through advertisements.

Displaying online paid ads on search engines like google or social media sites like Facebook, LinkedIn. Twitter, Youtube etc. and several other websites. It is more like pulling your target audience to your website rather than letting them discover by themselves.

How it works?

In a search engine like google the words we type to search about a particular topic are called keywords. Based on the relevancy of the keywords and content in the website google decides which website to be ranked at the top for that particular keyword and display it on the search engine result page(SERP). It focuses on more than 200 variables for ranking a website.

Every business try to customize their website by providing more relevant information might be a text, image or a video file or links to other pages of the same websites or different quality websites. This customization of websites is called Search Engine Optimization (SEO).

One can see ads while searching ads on search engines which is called Search Engine Marketing (SEM).

Social media are most important platform to target your potential customers because through social media we can know the likes and interests of the people and can target them accordingly by displaying them the ads which is based on their past search results or activity. We can run ad campaigns on social media to make our ads appear to large number of people and for a longer time. Businesses can do text mining to perform sentimental analysis to know the sentiments of their customers regarding a particular product or services. This is called Social Media Marketing (SMM).

The ads displayed differs from one person to another as it depends upon their activity on internet.

Why Digital Marketing?

Due to the increase use of smart phones (2.53 billion worldwide) the internet usage has increased to a large extent (3.58 billion worldwide) and people are active more on social media and other websites. From the customers point of view they find it more convenient to sit at one place and explore or purchase online as it provides them with large options and is also time saving and cost effective.

From the sellers perspective every seller wants to maximize their profit with low input cost. With the help of digital marketing they can target their prospective customers by tracking their activity in the internet knowing their interests and sentiments through social media and creating their persona which will help in customizing their ads according to their customers’ requirements. This reduces the cost of marketing and also helps them to interact with their customers 24x7.

Taking the example of Amazon, as we see Amazon today has become the world’s leading company in selling goods online. But what made amazon the market leader? It is its customer centric approach and correct prediction of future shopping trends. It has set a benchmark for other e-companies who are struggling to survive in the market and is continuing to bring out new innovative methods of marketing like Amazon Go, Amazon drone delivery, Alexa voice service which has created a wholly new consumer electronic category. This is how digital marketing helps any business to grow online.

Since the world is moving towards digital, every business is getting transformed digitally so it has become more of a need than a choice for business owners to shift to online platform for carrying out their business effectively. This will help them to grow their business globally by reaching out a large number of people online across the globe. There are many digital marketing agencies which are helping the business especially the startups to propel their business using online channel.

Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Since all of us rely more and more on digital means for buying ans selling of goods and services, Digital marketing is the most important area to focus on for selling, branding etc

The digital landscape of today often either scares off marketing professionals who feel they aren't high-tech enough to implement a successful online strategy – or tempts them to leap into the complicated but fancy world of high-tech CRM.

The reality lies somewhere in the middle. A good digital marketing plan isn't difficult, but it relies on a foundation of basic tools. Make sure you have these areas strongly in place before expanding your digital marketing outreach.

Brand identification and consistency

What is the story you are telling your customers? Understanding what your brand stands for is the north star that should guide all your online activities, says Matthew Childs, senior vice-president at GSD&M advertising agency. "It will help you decide what words, phrases and concepts you'll use in search engine optimisation (SEO)." Your digital design and content should be consistent in clearly identifying your brand across all channels, including website, mobile apps, social networks and email.

Search marketing

Around 89% of consumers use a search engine to find information on products or services before buying, according to a recent report from Fleishman-Hillard, and 70% of purchase decisions begin with a search. Childs calls search engine marketing (SEM) the low-hanging fruit of paid digital marketing. "It has the clearest ROI of anything digital – you only pay for it when someone clicks to your website." Creating original content that is informational and useful to your potential customers is an important part of any digital marketing plan.

Content optimisation

This is the digital marketing silver bullet if there ever was one, says Guy Martin Smalley, Founder of Bowery Creative in British Columbia, Canada. If a website doesn't have valuable, original content, it won't perform well. Marketers also need to ensure that content is optimised for email contact, different browsers and mobile devices – the fastest growing way people are consuming digital media. "Search engines punish websites that don't have frequently updated content," Smalley says. "The simple solution? Set up a blog, and reach out to other bloggers and webmasters to feature your content on their sites."

Social media outreach

Social media helps create a conversation between you and your customers. Its interactive nature is key – you want to grow a discussion about your industry, business and products. Social media can also play a big role in getting your email marketing up to speed, as it allows you to invite members of your social community to sign up for news, giveaways or more information.

Communication strategist Simona Stefanescu, owner of Simona Media, suggests that companies pick two or three social media platforms and concentrate on mastering those. "Determine which serves your purpose better. Facebook is king – the largest social media platform in the world, available in most countries. For the businesses based on visual, Pinterest works better. For those based on information, Twitter may be a good choice. Location-based entities may benefit from FourSquare or Yelp."

Stefanescu adds that Google+ has seen a fast rise over the last few months, to become the second most used platform in the world. "It may be a good option because it combines features of all other social media platforms."

Sales leads and conversion

All of your marketing should be geared towards capturing customer information, says Ini Augustine. The CEO of SocialWise Media Group notes that it takes at least seven separate touches for a customer to respond. "One site visit isn't going to help you long term," says Augustine. "Invite new visitors to sign up for your newsletter, download a white paper, or Fan you on Facebook." This builds a customer base across many mediums that can be cultivated over the long term.

Analytics software such as google analytics has opened up a whole new world of demographic targeting. "Google analytics users can see exactly where their visitors are coming from geographically, what sites are referring traffic to them, and what search terms are resulting in traffic, sales or conversions," says Smalley. "Google analytics is free, easy to learn, and in my opinion, an indispensible digital marketing tool."

Once these basics are in place and mastered, you can move on to more high-tech CRM. Although it may sound counter-intuitive, a digital marketing plan cannot rely on technology; it's about your message and overall strategy. Technology simply provides the tools.

"Digital media does not automatically sell your product, or bring you business just because you promote it online," Stefanescu says. "Digital media is constant networking communication, information, listening, and customer service enhanced."

Digital marketing (also known as information driven showcasing) is an umbrella term for the showcasing of items or administrations utilizing advanced technologies, primarily on the Web, additionally including cell phones, show publicizing, and some other digital medium.

The 2 principle mainstays of advanced promoting are web based showcasing and disconnected advertising.

Web based Showcasing - Web promoting, or web based promoting, alludes to publicizing and advertising endeavors that utilization the Internet and email to drive coordinate deals through electronic trade, notwithstanding deals leads from Sites or messages.

Offline Marketing - Offline promoting procedures use disconnected media channels to make familiarity with an organization's items and administrations. These crusades can incorporate radio and print promoting – including bulletins, signs and flyers – telemarketing, and TV advertisements.

The 6 major classifications of internet showcasing are:

1-Site improvement ( On Page and Off Page )

On Page Web optimization - On-page Web optimization is the act of upgrading individual site pages keeping in mind the end goal to rank higher and procure more applicable movement in web indexes. On-page alludes to both the substance and HTML source code of a page that can be advanced, instead of off-page Search engine optimization which alludes to joins and other outside signs.

Off Page Web optimization - Off page Web optimization alludes to strategies that can be utilized to enhance the position of a site in the internet searcher comes about page (SERPs). Many individuals relate off-page Website design enhancement with third party referencing yet it is not just that. As a rule, off Page Web optimization needs to do with advancement strategies – past web architecture –for the reason for positioning a site higher in the indexed lists like - Blogging, Gathering Posting, Internet searcher Accommodation, Registry Accommodation, Social Bookmarking and so forth.

2 - Social Media Optizimation - Social Media Optizimation (SMO) is the utilization of various web-based social networking outlets and groups to create exposure to build the consciousness of an item, benefit brand or occasion. Like - Facebook, Twitter, Google Plus, Linkedin And so forth.

3 - Pay-Per-Click Promoting ( Google Adwords ) - PPC remains for pay-per-click, a model of web showcasing in which sponsors pay an expense each time one of their advertisements is clicked. Basically, it's a method for purchasing visits to your site, as opposed to endeavoring to "gain" those visits naturally. Internet searcher publicizing is a standout amongst the most prominent types of PPC.

4 - Email Promoting - Email marekting is a type of direct advertising that utilizations electronic mail as a methods for imparting business or raising support messages to a group of people. In its broadest sense, each email sent to a potential or current client could be considered email advertising.

5 - Sms Advertising - SMS advertising (short message benefit promoting) is a system that utilizations consent based content informing to spread limited time messages. To get instant message specials, new item updates or more data, clients are normally required to pick into a mechanized framework by messaging an underlying shortcode.

6 - Associate Advertising ( Affiliate Marketing ) - Affiliate Marketing is one of the most established types of promoting wherein you allude somebody to any online item and when that individual purchases the item in view of your proposal, you get a commission.

Presently a days each business needs computerized showcasing, We as a whole realize that step by step online nearness of individuals is continue expanding, so simply think how might you contact individuals will's identity intriguing in your business, and think how might you focus on your focusing on clients with the assistance of advanced stages, most importantly simply find where your clients live on the web and utilize every single conceivable stage to focus on your clients.

Digital marketing termed as an online platform where one can advertise their products online on the internet or any other digital medium. It’s is the thing of the past, when salesman used to sell their wares by shouting their prices, attractions and their benefits in a community market. As people nowadays have a significant online presence, the sellers have grabbed the opportunity to create a niche for their product and this is where the concept of digital marketing comes in as it takes the details of the product to the customer anywhere and anytime as it uses social media and web pages to advertise the product.

Content Marketing:

Content marketing is termed as creating and publishing free content online with an intent to advertise a certain product or service. It is a bridge of information between the consumer and the seller. Content marketing is used in search engine searches. The current trend in buying now are;

· Query searching- in the current trend people tend to search each and every issue on the internet.

· Research- then comes the researching of many articles about the same subject and knowing their current market value, price etc

· Comparison- then the consumer compares the different price quotes and decided the price suitable for them.

· Buying- well here the end result the product is bought.


What is blogging?

Blogging is nothing but a personal opinion of the writer on any topic. There are a lot of blog sites which offer free hosting of opinions and it has the readability of millions of readers. If you are a creative writer then it is a rewarding job to write an appealing blog about the product and at the same time, online money making with digital marketing is achieved. But the basic requirement of the blog is that it should be always in current trend. You could also link Google Adsense and monetize your blog by hosting ads. For and each and every ad you hoist on your blog you will able to generate more income. In the blog, you can attract reader with steady and genuine content, offer a freebie in exchange for their email address, build their trust and then advertise a product on your blog which will really be useful to the reader and earn a commission if the readers use your blog as a link to purchase the product.


Search engine optimization well it is a very big word but it is a very simple method of online money making once you get to know the specifics. The main aim of SEO is to increase your site’s visibility in the search field. Every search engine gives a result based on certain keywords or key phrases of the search query typed in the box and the most relevant result gets to be on the top. Here comes the work of SEO professional who helps to optimize the website pages with the most searched keyword and key phrases to ensure maximum visibility of the website. You can earn money by building links or by writing SEO content which is written with the aim of attracting search engine traffic. you are required to write content with a rich mixture of keywords and phrases and improve the chances of the website being in the top suggested results. There are different types of SEO content writing like

· Blog writing

· Infographics

· Videos

· Slideshows

· List making

· Glossaries

· Directories

· Guides

· Articles

· Product pages

Website Designing:

This area requires a certain technicality. If a person has the ability to design a website from scratch and maintain it in a way that is noticed by the user. Website design is a planning, structuring and creating and updating of the websites. It means the designer has to choose the correct specifics like an inviting layout, a splash of colors, the images used in them, creating a user-friendly interface for optimum navigation and presenting the website in a clutter free way. The designer should also keep in mind that the website has to be updated regularly to keep up with market trends. In this way of digital marketing, one can learn how to earn money by digital marketing from the comfort of home by designing websites according to the client’s needs or restructure an existing website by giving it a makeover.

Affiliate Marketing

This type of digital marketing is based on the weight of one’s recommendations. Unlike other digital marketing ways, this affiliate marketing is based on one to one recommendations that are if you recommend a product to your friend and then he /she uses the link given by you to purchase the product then you would gain a commission out of that sale. This is called affiliate marketing. This is the oldest type of digital marketing. Many online e-commerce giants have successful affiliate marketing programs. It is also called referral marketing. In affiliate marketing, you can put a tie up with a company your referral link and this how to earn money by digital marketing to sell its goods through your referral link and earn commission for every product sold via your link.

Social Media Marketing:

Wondering how to earn money by digital marketing through social media

As the name suggests it is a digital marketing which is done in the social media platforms like facebook, twitter, Instagram and other social media platforms. Nowadays a huge demographic use their free time to dabble in social media and chatting to like minded people. Most of the social media networks have their own data analytics tools which assist in building and advertising marketing campaigns in social media. As the there is a constant streaming of discussions and opinions in the social media there would be almost an immediate notice product and it would also be shared on other platforms leading to awareness about the product.

But this process is a little slow to catch up on, it is more of nurturing type of marketing. Social media marketing has a lot of unexplored potentials and a wide demographic to be explored. You could post a marketing campaign on your social media account and earn money for the number of campaigns posted in your account and a number of views you get from your friends and the success rate of your campaign will ensure you a profitable online money making with digital marketing. You could also share a post on social media on how to earn money by digital marketing to attract more views and use those view to advertise the product.

Mobile Marketing

Mobile Marketing is an innovative way in digital marketing. It is a recently emerged trend for online money making with digital marketing. There are different ways of mobile marketing like:

· SMS marketing – this marketing is done by short messaging service or SMS. Before the emergence of the internet era, the products used to be advertised in this manner. Even now this method is used by small scale entrepreneurs.

· Push notifications – this was introduced by Apple in 2009 and this was replaced by google cloud messaging service later in 2013. Push notification is nothing but the message that pops on the mobile screen the viewer can see the message in a single tap.

· App based marketing – these are the recent trends in digital marketing. The developers help the product to gain maximum visibility in the app store. Mobile app development has become a lucrative way to earn money by digital marketing.

· In game mobile marketing – when playing an online game we see a lot of pop up ads in the game if you click on them they lead to the third party website urging the user to buy or download the app or game.

· QR Codes – these codes are scanned by the mobile camera and the URL is automatically entered in the browser’s tab and the user can access the product easily without the hassle f site navigation.

Nowadays, almost everyone have a mobile phone. Hence, it can be a very rewarding way to earn money by digital marketing through mobile marketing, if the person has a very good niche of creative designing and making attractive captions in a few word. You can offer your services to create and send bulk SMS to a number of contacts which is a very viable option for local entrepreneurs to develop their business.

Email Marketing

Email Marketing is an innovative way of marketing. It is a marketing tool in which an advertiser sends an email to the recipient detailing the products and the deals available in them. It has the potential to reach millions of customer in a single click. It is a mix of graphic content with contents and links which grant access to the customer for easy purchase and information. It is an easy way to gauge the customer’s reaction and the marketing graph of the product. A lot of marketing emails come with the option of unsubscribing to eliminate unwanted customers and secure potential customers.

There also pre made templates in which the information can be filled and sent to the recipient without having the need to design or create a template. The pros of this type of digital marketing are the product is advertised to a large audience and it has a far outreach than the traditional method of marketing. The cons of this method are sometimes when a person gets a bunch of marketing emails they tend to dismiss them without a single glance. So it is highly important that the email marketing created is very attractive and creative in a single glance. But the important part of this system is your mailing list. It is not about how long it is about how many leads you have in it which are definite winners. Now there are email marketing campaigns that pay you when the lead clicks on the link provided in the email. Now that’s another way on how to earn money from digital marketing.

No matter what your ambition may be, either sacking your boss or working on a part-time basis, a website can help. Yes, it can help cover-up to pay the bills. In fact, it is one of the best directions to look if you want to be your own boss and start earning money online.

If you are able to publish a website with good content, then you have somehow built a kind of virtual funnels. This funnel will be a channel which leads people who are ready to pay to your doorpost.

Unlike before, there is no much technology involved in publishing your own website. Recent technologies have made it less relevant that one be a tech geek to earn money from home with a website.

For instance, Blogger and WordPress can help to publish the website without understanding HTML Even so, this is not a get rich quick scheme and you may not make much success immediately you begin. We have an easy, step-by-step guide from a web developer.


Now that you have your website or blog running, it is good to go on monetizing it. Monetization is the technique of earning money from a website. Every website has what is unique it to monetize. Monetization of a website depends on the site’s traffic and maturity.

So, soon as you are able to build and publish your website; as well as optimize it, it’ll then be ripe for monetization! Besides all these, you’re not restricted to making use of only one of the below techniques. You can blend a couple of the monetization ideas for the greatest earning possibility.


If you want to start earning money online, affiliate marking is one of the effective ways to achieve this. Because it is easier to introduce offers to your visitors with the hope to fascinate sales. We have many types of bidding. Two major categories of offers: Cost Per Action (CPA) and the Cost Per Sale (CPS).

At the very least, you may end up making a regular income through this technique to cover your bills on hosting. You may as well have the opportunity to switch your source of income or even some.

A simple way to start is to find a product or service you adore and also would suggest to others who visit your website. A banner or link of such product or service of the affiliate is then placed on your website. The affiliate link is to lead your subscribers to the product or service you are promoting. If it happens that the affiliate program(s) appeal to your site users, they’ll click on the link you’d displaced to buy it. The site owner at the same time you receive a split of the selling amount from the affiliate network.

The compensation could be anywhere from 30% of the cost of sale, up to as much as 70%. This means that if the commission on an eBook priced at $100 is 50%, a sale of such item will earn you $50. An impressive transaction, huh?!

Where can I find products to promote?

· Commission Junction

· ShareASale

· Clickbank


AdWords are the promotions that appear on top of Google search results pages. AdSense is the reverse, it enables promoters or online publishers to run adverts on their own.

The most exciting part about this technique is how easy things are. Once after sign up, Google places a code on your blog. The AdSense algorithm will crawl the content of your website and launch ads that will suit them. For instance, say your website focuses on pets; Google AdSense may display ads on pets’ foods.

One gets paid anytime a reader clicks on the advert. (It’s that simple!) Your own slice might be varying from $0 .25 to $5 per click. But, anytime your website has enough visitors, you can make hundreds (or even lots of money) monthly.

If you are interested how the PPC marketing as advertising channel works, read The Beginners Guide to Pay-Per-Click Marketing

How to apply for Google AdSense?

You can read about it here – How to sign up for AdSense


Websites like Tutor and TutorVista connect learners to verified tutors. A tutor will need to go through an application process, and once you’re accepted, you can start earning money. Also, a website like Udemy connects experts with individuals who are looking for a premium.

Many businesses today grow off fresh prospects that come their way to find out about them. It is thus not strange to see these businesses lookout for innovative ways to improve reach.

For instance, assume you own a website that teaches math skills. To join the course, such a website will need that visitor’s supply information such as email and phone. You might claim that this rule is for the sake of follow-up.

Now, the supplied info can be of significant benefit to paying sponsors. You can promote products relating to what you do by partnering with paying sponsors i.e. related item.

By so doing and in the actual sense of things, you are now positioned as a matchmaker. It becomes possible for you to link your audience to any interested paid sponsors. Both your audience and paid sponsors can enjoy mutual benefits.

In this case, it doesn’t matter if visitors stop buying their product or service or declined. The paying sponsors are only looking for an avenue to this level.

Where can I find such offers?

· MaxBounty

· Neverblue

· Peerfly


A web publisher needs to consider how best to increase site traffic to make money online. The next will be to find sponsors that will showcase their sponsor content on the website. Since their advertisement conforms to the contents of host websites, Native advertisements healthy.

Advertorials review the product of companies, that’s part advertisement. A paying sponsor may as well want you to review their app even if the business of your website is to review weblogs.

Once done, this will build a rewarding outcome. But, you need to ensure that these sponsor posts harmonizes with your site content in order not to irritate.


The list has the money“. This is referring to your email list which consists of your loyal website visitors. The purpose here is to convert new readers who visit your site into regular followers. If you have captivating content, people would like to stay updated on your recent content.

It is agreeable that the strategy could be painstaking and only good at a long-term reward yet it is impressive. It helps to launch your website into full-fledged and lucrative business venture.

The money you are looking for is in the pockets of your website subscribers. So, it is important you keep your content engaging to ensure that your list keeps expanding. The second thing is to establish a good relationship with your followers. It is important as the more subscribers you are able to keep, is the higher the probability of making sales.

A caution to take is but never to spam your followers with irrelevant and unsolicited offers. This is the only viral effect that can kill all your list build-up in the shortest unimaginable time.

How exactly does it work?

· Listbuilding 101

· How to build a list with your website

If you are looking more information about email marketing, check our Email Marketing Overview: In-Depth Guide for Beginners


The prominence of social media sites seems to have increased in recent times. We can see this right from the MySpace paradox to the admired Facebook as well as Twitter websites. An important aspect of their attraction to users is the fact that they make it easier to hook up. Individuals or brands about any location can interact and exchange communication through contents.

We have seen that teenagers make use of these free websites to communicate with pals. Families also keep in touch with their relatives through them. The interesting part for businesses is that internet marketers likewise use the medium.


Social media like Facebook, Twitter, Google+, Izea, and LinkedIn are an organic resort. This is so due to their very high visibility together with consistent traffic. Many websites in this category afford a painless traffic targeting experience. During marketing campaign, facilities such as polls and widgets can give flexibility.

A sure way to monetize your social media visibility is by featuringpromotions. Hence, with good followership, you can approach manufacturers and offer them product placement. The strategy affords you a great deal of attention leading to revenue and profits. This is possible if you offer some unbeatable products or services. The same concept is obtainable with video content marketing.

If you are able to succeed on this; and the offer is appealing as much as necessary, your broadcast may go viral. Another thing is that your followers will also share your content and so on.

While all others are notable for article content, YouTube offers a video alternative. You can publish videos and get the commission for advert views. You don’t have to spend money on costly video tools. All that you need is an understanding of your Smartphone’s video facility to publish your videos. Thereafter opt for advert placement to attract certain commission per each video watch.

If you have expertise in any topic or subject area, you could build a website and offer your knowledge. You can as well make token through adverts. Hence, the prospect of this method of earning money online is high.

Producing video clips as well as publishing on YouTube gives your video a good prospect. First, it enables your recorded content to earn views on YouTube itself. From that point, Google will not only index your content but fellow publishers also use your work. They can refer to it in their post and share it on social media platforms. This will earn you good visibility that can translate to sales.

Having said these, it is imperative to say that not all videos require millions of views to pull traffic. Rather, a planned call-to-action might be the magical strategy. After view, telling viewers where to go, what action to perform, and why they need to do these can lead to sales.


Video blogs (also known as Vlog) are not only for entertainment purpose; one can make real money as a Vlogger. Have you got comprehensive knowledge when it comes to a particular area of activity? If yes, then you are good to go!. Rather than post on YouTube as earlier mentioned, you can vblog on your own website.

If you have a course to project, offering your videos for a premium won’t be an odd idea. The site like Linda and Udemy do something similar. In fact, you will be doing the same thing!

For instance, your website can provide video clips on graphics, music, sewing and so on. The moment you prepare your video and set for publication, you can monetize your content (in this case video content) in these few ways:

1. Advertise a product/service you sell.

2. Make use of the video content to give factual information. The next is to provide the audience the directive to subscribe for more info which will go for a token premium.

3. Increase traffic to another page through the use of links. As one video concludes, you can display a link to other products you are marketing but still on your site. That is where you are likely to use the phrase “People also watched”.

4. Search for sponsors to buy advert session. Place their commercial during the video. You can make use of the “logo” element within the video clip or at the conclusion of your video clips.

5. Broadcast your video content through many outlets. Approve various other online publishers the privilege to feature your video content. You can offer them a commission on any lead generated back to your site or product sold through them.

6. Embrace sponsorship/marketing campaigns from businesses considering making contact with your audience.


Over 1/3 of the US labor force now are freelance service providers, based upon a very recent study. Consider this—40% of America working class are freelancers, holding job contracts clients. A typical freelancer’s thought is centered around the mix—writing, graphic design, consulting—but it is not limited to these.

After studying freelance project listings over the years, below are some stunning facts regarding freelance assignments these days.

· There’s a whole lot of diversity in the major sectors for freelance careers.

The leading sectors for freelance careers are education and learning, writing and submitting, translation, graphics programs, consultation, information technology, finance, web and application creation, entertainment, health and fitness, and even products or services sales as well as advertising and marketing. However, this collection incorporates long-time freelance specials for instance authorship and also graphic programs.

· Those firms often overlooked hires more than the celebrated businesses.

HuffingtonPost in their research of top 55 firms hiring for freelance assignment came to realize that although popular brands made the top list, most hirings was done by some anonymous brands. This is not to mean that these firms are inferior in terms of service, but rather coverage

· Most of the today’s freelance job opportunities did not exist a decade ago.

What’s an internet Search operation Evaluator? It’s a freelance task we notice offered for sale very often nowadays, wherein freelancers are recruited to execute intensive internet inquiry in order to find out if the company’s search engine results are productive not to mention authoritative, even so, it such a job specification didn’t are in existence a decade in the past.

Social Networking Specialists are usually freelancers engaged to assist internet games as well as social community flourish by moderating comments, customer caring, together with troubleshooting complications. Online Educators are now able to tutor a vast selection of lessons online—math, science, and technology, languages etc. Of course, technological innovation has made freelancing an exciting experience.

· The majority of freelancers rake in the same if not more when compared with what they earn in their regular work.

Based on this recent extensive study of freelancers, “Seventy-seven percent claimed they make an approximate amount with freelancing when compared with their previous routine job— suggesting that this manner of service offering seem more lucrative when compared to conventional employment.” This is sure good news for as many that may want to consider this career path.

· Pretty much one-half of freelancers as well hold on to “traditional” works.

A lot more great news in the event that you’ve been getting scared with regards to getting into freelancing—it is however risky to jump in without testing the waters! Of the 53 million freelancers in the US, 14.3 million are categorized just as “Moonlighters”for the reason that they as well maintain their routine office work. Moreover 9.3 million are classed to be “Diversified Workers” for the reason that they port from freelancing to part-time traditional works and vice versa.

Freelance job opportunities along with the bunch of individuals freelancing are forecasted to keep on increasing. Freelancing is certainly a totally different job prospects as compared to the past, and also for all those who wish to commence or thinking about it.

We are now to talk about using various platforms to sell your work for what online advertising needs. Promoting and marketing your offerings is the ideal concept to uncover superior paying clientele besides being in the position to create repeating as well as regular income if you are able to put another couple of factors in position.


Launch a blog site and promote your expertise. In cases where you are providing content creation solutions, begin a blog site to concentrate on crafting website content with the intent to captivate your clientele. After that set up a highly effective work portfolio with your content creation extracts to transform a mere visitor to a loyal subscriber and thus paying client.


Spend ample time on social networking websites like for example Facebook, LinkedIn, Twitter and the likes; including connecting with other blog publishers, you will end up being stunned with the outcomes should there be well-built acquaintances.


Freelancing is most certainly one the most effective ways to make money online. It’s a subject matter authority form of job scope in which you make money online based on contract terms by authoring quality content for businesses or otherwise. A huge number of freelancers all around the globe are earning a lot of money on a monthly basis.

Of course, identifying with this manner of job concept, one should have acquired sufficient competence in a discipline of interest. Popular websites to consider in this regard are:


Fiverr has grown to be the world’s biggest community for individuals to earn money from home offering modest solutions (called ‘gigs’).’

Services you provide just might utterly be on anything, from creative writings and transcribing, social media marketing and publications, music production, voice overs etc!

The pre-programmed pricing is $5 (thus Fiverr.), but the truth is you can easily add additional features to gigs to get more bucks. Although it may perhaps not consider as a great deal, it could actually accumulate even there are millions of instances of individuals achieving an awesome living from the platform. The fundamental is simply to put in place a technique which regulates the timing on each and every task.

There is, however, an extra way to increase earnings much more from Fiverr for perhaps even significantly less effort. So in what way? This can be done simply by marketing gigs on other websites. Just to illustrate, look for a good logo creator after that respond to projects on Upwork or alternatively community yellow pages. A $5 investment with much less effort could turn out to be $100+, and also it’s repeatable!


Upwork is amongst the most influential freelance platforms to search for projects available from all categories. Computer programmers, creative designers, authors, IT experts, translators, legal professionals, investment experts–freelancers are welcome to create an account and one can find plenty of projects enough to go round. The site allows setting up a user profile promptly as well as asking for the hourly fee or even assigning price range for each task to handle for client thereafter you receive a rating based on client satisfaction.


Outsourcing continues to be considered to be one of the highly recommended approaches to earning money online. As earlier established in this article, you able to earn lots of money in freelancing with as a sideline career, per hour job opportunities or even steady responsibilities on whichever you choose to work: short-term or perhaps extended contracts. In terms of how much it really is, Freelancer .com happens to be the busiest freelancing market ever since the year 2004 which is where businesses or bosses may seek the services of freelancers as well as reward them for their input on tasks.


This is a pretty wide virtual community that links businesses together with freelancers. The platform clearly stated it on their website that their focus is on “technical, innovative and even business projects”, hence there is enough chance for all sorts of service providers from computer programmers as well as video game designers to transcribers, technicians, and even legal professionals.

People per Hour

Prepare a compelling portfolio, search for job opportunities, put forward propositions to clients with a short video clip for your skill and expert services. It’s totally simple and easy with PeoplePerHour–you bid on projects, get a buyer, furnish a top notch service and afterward receive ratings and reviews.


Create a user account and make a selection from seventy-five distinct career classes; with many subcategories in each. On uniqueness with oDesk is usually that task on the platform involve no invoicing – your task is monitored on auto-pilot so you get your pay weekly based on the length of time spent on executed tasks.

Digital marketing is the advancement of items or brands through at least one types of electronic media. Digital marketing is not the same as conventional marketing since it includes the utilization of channels and techniques that enable associations to break down marketing efforts and make sense of what works and what isn't progressively. Digital marketing screens stuffs, for example, being seen, how frequently and for to what extent, content that works and the other way around, deals transformations, and so forth. The Web is the most nearly related station for digital marketing, others incorporate remote instant messages, versatile applications, electronic release sheets, portable texting, podcasts, TV and digital radio channels, and so on.

Different Sorts of Digital Marketing You can Do On the web.

Web-based social networking Marketing


Web Movement

Content Marketing

Social Video Marketing

Email Marketing


Marketing Technique

Web Examination

Influencer Marketing

Nearby Postings

Space Exploration

Portable Promoting

The most effective method to profit through digital marketing on the web

That is the issue everybody requests that how profit through digital marketing, website streamlining (Search engine optimization), Pay per Snap, and so forth so here are the ways you can influence Digital Marketing To work:

Filling in as a consultant on ventures for customers who require a digital advertiser.

Begin web based business on the web.

Offer articles by means of blog as a blogger or making web activity and after that offer promoting space for income.

As a digital advertiser for an organization or business.

You can join any business and gain cash with the careful learning of Site design improvement (Website optimization), Web search tool Marketing, Online networking Marketing or make a profile on any digital marketing stage like Fiverr, Upwork, Consultant.

Adapt your Youtube content assuming any, utilizing the Youtube adaptation alternative.

You can present your blog to Google AdSense to adapt your blog content also.

Step by step instructions to begin Digital Marketing on the web

An effective digital marketing system and channel begins with a reasonable comprehension of four things:

What associations you need to work for.

What is your association intrigued by accomplishing.

Who are the Clients you are attempting to serve.

The particular esteem you need to offer.

From that point it comes to choosing how to reach and serve the clients in the digital world (key advancement). For Instance, seeing US footwear retailer Zappos procedure. The organization has a reasonable position and the fundamental theory of building individual passionate association with clients. Actually any technique you pick must be adjust satisfactorily to pick up force with the capacity to react to changing business condition over the long haul.

Basic abilities required for online digital marketing

Specialists in online digital marketing today should have a differing set of aptitudes, including a modern comprehension of media channels accessible, the capacity to recognize cutting-edge openings, notwithstanding essential abilities of an unmistakable advertiser. They need an adjust abilities of basic and imaginative reasoning in other to make gigantic progress.

Paid web-based social networking promoting abilities – New digital advertisers must be knowledgeable in publicizing, paid online networking publicizing, they ought to have the capacity to comprehend and complete an examination, for example, Facebook understanding.

Deals Abilities – Despite the fact that digital advertisers can't be straightforwardly bringing home the bacon; it is principal they know how to pitch to produce drives openings.

Third channel marketing ability – key to marketing system centers around a few channels and how to utilize them well.

Capacity to execute and break down marketing efforts

Ownership of innovativeness and diagnostic aptitudes

Capacity to think impartially

Great duplicate and capacity to recount a visual story

Astounding listening abilities

essential plan aptitudes

The best apparatus for online digital marketing

Crafted by the vender in the past was regularly found in the administration of promoting offices. Yet, now there is a need to comprehend the innovation. There is a wide mastermind of free instruments you can without much of a stretch appreciate as a digital advertiser today. Some of them are recorded underneath:

Google Alarms






knowledge Facebook

Twitter examination


Google the words Organizer


Catchphrase Instrument

A considerable lot of this instruments offer premium forms improved with more highlights and capacities. This incorporates email marketing, digital marketing and concentrated web-based social networking marketing stages that make you to build up your marketing aptitudes.

Digital marketing stages

There are numerous digital marketing stages where you can make utilization of your aptitude to procure a legitimate salary and few of them are:


Salesforce marketing cloud





Where You Would sale be able to Your Digital Marketing Abilities As A Consultant

On the off chance that you need to chip away at your own as a consultant on the web, you will require one or every one of these stages to advertise your aptitudes to potential clients. Enlist on any of them, influence your profile as expert as could be allowed, to incorporate all aptitudes that will enable you to get found in the midst of thousands of clients utilizing the sites additionally offer something special that could pull in more clients to you;

Freelancer - Hire & Find Jobs

Upwork, the world's largest online workplace

Fiverr - Freelance Services Marketplace for The Lean Entrepreneur

Digital media is a developing wellspring of salary by means of shopping, social cooperation, news and excitement and customers are currently mindful of what you said your image is as well as what the media, relatives, partners, companions and so on say moreover. Also, they conceivably trust them contrasted with you. Individuals incline toward a brand that can be believed, an advertiser that know them well, correspondences that are customized, pertinent and bargains that address your issues and wants. As a digital advertiser, you have to comprehend the subtleties of the new web model and how to put some point of view on what it would appear that to advantage, it is anticipated that $25 billion will be spent on social promoting in 2016. Yet, regardless of the underlying doubt, Facebook ad can be extremely powerful. So what are you sitting tight for.

Emergence of internet has offered tremendous earning opportunities. For many folks internet means source of income. Let’s take a look on some killer tips of online earning which will make you think about it.

Freelancing for Online Money Earning

It’s the best way to earn money is by working from home. The only thing which is required in freelancing is good English with in depth understanding of your chosen subject. There are many websites who want to outsource people for their particular task. If your skill is matching with their requirement, you can earn a lot depending on the type of job. For getting Freelancing projects you must build your own portfolio and authority.

Google AdSense with Blog & Website

You might have noticed ads placed on some websites, it is nothing but earning money through Google AdSense. If you have a website, we can able to post ads on our website with Google code. You will get a % of click when any visitor clicks on that ad and rest will be taken by Google. The revenue will increase based the no of visitors to your website and your ranking stability.

To earn a good income from Google AdSense you need to put a lot of work on your blogs and website. This strategy is best for long term businesses. In another blog post, I will discuss in detail about Google AdSense.

Online Money Making with YouTube

You might have noticed advertisements while playing any video on YouTube. After clicking on ‘skip ads’ you get desired video. This is how video maker gains money. When visitors open any video in which ad is displayed, channel owner earns some money from Google based on the subject of ad. Such type of strategy is called as AdSense YouTube monetisation.

As YouTube generates 1Billion visitors every month, which defines it popularity. Most of the youngsters are crazy about videos of latest cameras, and mobiles. They want to know about it more on YouTube. If you have any latest device, it’s an opportunity for you to earn thousands of bucks through it. Make a video revealing the functionality and features of latest device and upload it on YouTube. One the most popular channel on YouTube is Chu Chu TV. Read their inspiring story.

Globally there are millions of YouTube channels earning a decent amount of income. Some of the top channels are able to generate more than a million dollars a year.

Create Mobile Apps

If you are good in programming and is proficient in languages like C++, Java then this type of earning is good for you. Create mobile apps and upload it on Play Store. Now, monetize app with Google AdMob. You will get money for clicks and also for impression. Some of the App developers were able to establish own companies based on the popularity of their apps. Some app developers were able to sell their app for millions of dollars based on their popularity.

If you develop a good app and which has a functional use for the public, you can monetize the app and generate income.

Affiliate Marketing Programs

In affiliate marketing we earn money on commission basis. In this method you have to promote the products of affiliate networks and individual websites. You can make profit if your take any desired action as per the website. In affiliate marketing initially you have to understand the networks/rules and must comply with this rules. As you website traffic increase you can make decent amount of money.

Work as Online Tutor

If you are good in academics and can elaborate the concepts in an easy way, reveal your talent to others through internet. Earn through virtual classes by spreading knowledge online. Teach students online through video calling software’s for adding profit in your pocket. You can make money with your skills by working as a part time trainer for your selected subject. You can create your course on online video program websites.

Hope you now know about few fundamental methods for earning money online. Apply these tricks and fuel up your earnings. In the next few blog article, I will be covering each of these topics in depth.

Updated on 22 March 2018:

· Digital marketing is basically the promotion of products or brands through one or more ways of electronic media.

· Digital marketing is different from traditional marketing because it involves the use of channels and methods that allow organizations to analyze marketing campaigns and figure out what works and what is not in real time.

· Digital marketing monitors stuffs such as being viewed, how often and for how long, content that works and vice-versa, sales conversions, etc. The Internet is the most closely associated channel for digital marketing, others include wireless text messages, mobile applications, electronic bulletin boards, mobile instant messaging, podcasts, television and digital radio channels, etc.

Yes of course you can take up any of the online courses available for digital marketing and then soon after that you may start making money online.

Various Types of Digital Marketing You can do Online.

· Social Media Marketing


· Content Marketing

· Video Marketing

· Email Marketing


· Marketing Strategy

· Web Analytics

· Influencer Marketing

· Mobile Advertising

Now the major concern that arises is can one earn good money using online tools and stuff for Digital Marketing. Well Yes there are certain options available which can enable you earn really handsome money.

One may go for Search Engine Optimization (SEO), Pay per Click, etc. So here are the ways you can make Digital Marketing Work:

· Working as a freelancer on projects for clients who need a digital marketer.

· Start e-commerce business on the internet.

· Share articles via blog as a blogger or creating web traffic and then sell advertising space for revenue.

· As a digital marketer for a company or employer.

· You can join any business and earn money with the thorough knowledge of Search Engine Optimization (SEO), Search Engine Marketing, Social Media Marketing or create a profile on any digital marketing platform like Fiverr, Upwork, Freelancer.

· Monetize your Youtube content if any, using the Youtube monetization option.

· You can submit your blog to Google AdSense to monetize your blog content as well.

Nowadays, you can earn a lot money through affiliate marketing.

· For example, to make money from blogging (affiliate marketing), First, you need to find your niche. A niche means a target or a subject that you are going to write about. A niche can be your interest, a hobby or a skill. Any subject can be your niche, for example, people blog about collecting match boxes, bug photography, work-out program, or even daily political scandals and etc.

· Remember one thing is when you are finding your niche, avoid being too broad with your selection. For example, do not blog about Work Out Tips and Motorbike at the same time. Both of them fall on different categories and they just can't simply be put together. You could do a post about your niche (e.g. camera, guitar, trekking) and include affiliate links to any paid ones (e.g. Amazon or ShareASale).

· Create great content is not enough to make a lucrative income online today. You will have to make use of social media platform to promote your content and drive traffic to purchase items via your product reviews.

to publicizing delivered through digital channels , for example, web search tools, sites, online networking, email, and Mobile applications. While this term covers an extensive variety of promoting exercises, which are all not all around settled upon, we'll center around the most well-known Methods to below.

1. Paid Search : Paid inquiry, or pay-per-click (PPC) publicizing, regularly alludes to the "supported outcome" on the best or side of an internet searcher comes about page (SERP). You just pay when your advertisement is clicked. You can tailor your PPC advertisements to show up when particular pursuit terms are entered, making promotions that are focused to a specific gathering of people.

2. Search Engine Optimization : Basically, search engine optimization (SEO) is the way toward advancing the substance, specialized set-up, and reach of your site with the goal that your pages show up at the highest point of a web crawler result for a particular arrangement of watchword terms. Eventually, the objective is to draw in guests to your site when they search for items, administrations, or data identified with your business.

3. Content Marketing : Have you heard the articulation, "Quality writing is everything?" If not, you have now. Awesome substance is the fuel that drives your Digital marketing exercises:

· It is a key mainstay of present day SEO

· It encourages you get saw via web-based social media

· It gives you something of significant worth to offer clients in messages and paid pursuit promotions

Making smart content that isn't limited time in nature, yet rather teaches and motivates, is intense yet certainly justified regardless of the exertion. Offering content that is significant to your gathering of people causes them consider you to be an important wellspring of data. Over that, creative makes it more improbable that they will block you out.

4. Social Media Marketing : People aren't simply watching feline recordings and posting selfies via Social media nowadays. Numerous depend on interpersonal organizations to find, explore, and instruct themselves about a brand before connecting with that association. For advertisers, it's insufficient to simply post on your Facebook and Twitter accounts. You should likewise mesh social components into each part of your showcasing and make more distributed sharing openings. The more your group of onlookers needs to draw in with your substance, the more probable it is that they will need to share it. This at last prompts them turning into a client. What's more, to really sweeten the deal, they will ideally impact their companions to end up clients, as well.

5. Email Marketing : Email has been around for over two decades, and it's not going anyplace at any point in the near future. It's as yet the snappiest and most direct approach to achieve clients with basic data. The reason is straightforward: Consumers are exceptionally joined to their messages. Simply ask yourself how often you have browsed your email in the past hour...See what we mean?

In any case, incredible advertisers realize that an extraordinary email will do. Effective email crusades must connect with, important, educational, and engaging. To succeed, your showcasing messages ought to fulfill these five center traits:

· Reliable

· Significant

· Conversational

· Be facilitated crosswise over channels

· Strategic

6. Mobile Marketing : As cell phones turn into an undeniably vital piece of our lives, it's fundamental that advertisers see how to viably convey on this novel and amazingly individual channel. Cell phones are kept in our pockets, sit beside our beds, and are checked continually for the duration of the day. This makes promoting on portable amazingly imperative yet in addition exceptionally nuanced.

From SMS and MMS to in-application promoting, there are numerous approaches to advertise on cell phones, so finding the correct strategy for your specific business is vital. Past the systems to convey your message, you additionally need to consider coordination of your showcasing crosswise over advanced channels and ensure versatile is a piece of that blend.

Various Modules In Digital Marketing is the question frequently asked and in the last post, I have mentioned about theopportunities in Digital Marketing in business as well as for professionals. In this post, I will write about various modules of Digital Marketing, things to keep in mind while learning Digital Marketing, how to be an expert in Digital Marketing, various career opportunities in Digital Marketing for professionals, how anyone can start his career in Digital Marketing, skills required to excel in Digital Marketing.

So let’s start. Let me discuss first what are the various modules in digital marketing which anyone can make a career in. They are:-

1. Digital Marketing Manager

2. Content Marketing Manager

3. Inbound Marketing Manager

4. Social Media Manager

5. Search Engine Marketers

6. Seo Analyst

7. Conversion Rate Optimizer

8. Email Marketing Manager/Consultant

9. Analytics Analyst

1. Digital Marketing Manager: The Digital Marketing Manager is the person who takes care of all the campaigns their main roles are developed and manage digital marketing campaigns, oversee a social media strategy, manage and maintain the organisations website(s), write content for the websites, managing social media accounts, regularly work on bounce rate, improving conversions, fix errors and bugs in the content and identify new trends in the Digital Marketing.

2. Content Marketing Manager: They are accountable for all content marketing initiatives to drive traffic that helps them to generate sales and customer retention, they focus on delivering an effective content marketing strategy to meet the business objective at the lowest possible cost, they must have basic underlying of SEO because Google also gives priority to those who focus more quality content and provides what readers are looking for, they also work on companies newsletters, email templates etc.

3. Inbound Marketing Manager: Inbound Marketing provides information, an improved customer experience and builds trust by offering potential customers information they value using sponsored newsletters, blog, and entries on social media platforms. They are hired to build and manage a rich content/editorial calendar that attracts the audience(including ebooks, webinars, infographics, blog posts), create and manage multi-channel marketing campaigns leveraging SEO, Social, inbound, email marketing.

4. Social Media Manager: Their work is to perform research on current benchmark trends and audience preferences, designing and implementing social media strategy to match up business goals, setting specific objectives on ROI, generate and edit and publish and share engaging content daily, monitor SEO and web traffic, enhance brand consistency, communicate with followers, respond to their queries, increase online reputation, oversee social media accounts, stay up-to-date with current trends and technologies.

5. Search Engine Marketing Manager:Search Engine Marketing is responsible for planning, implementing and managing company’s overall SEO strategy, their duty is to work on web marketing, analytics, content strategy planning, link building and keyword strategy.

6. Seo Analyst: They perform keyword research to optimize existing content and uncover new opportunities, provide SEO analysis in coordination with SEO goals, implement link building campaigns with coordination to SEO goals, content strategies in coordination with SEO goals, social media and search engine trends affecting SEO.

7. Conversion Rate Optimizer: They use creativity and strong analytical skills to identify optimization opportunities for clients/business and develop those ideas into a plan of action, they focus on A/B testing, usability, user research and using analytics, create reports on a monthly basis based on the test results.

8. Email Marketing Manager/Consultant:Email Marketing is the most effective digital marketing tools and this is the only medium which will directly attach you to your readers and well as clients. they identify the target audience and grow an email list, design and implement direct email marketing campaigns, proofread emails and rectify grammatical errors, ensure mobile-friendly email templates, write newsletters with company updates, Design emails, personalization tags and advanced features, create the database for lead generation, generate sales revenue through email marketing efforts.

9. Analytics Analyst: A web analyst works on the google analytics platform. Thier roles are to prepare a report of website traffic, which is the most visited web page, which is their highest selling products/services, check bounce rate, preparing goals for e-commerce conversions, analyze the behavior of the audience, prepare reports on the basis of users spending time on the website.

All the above roles do exist in the marketing and there is good demand for the experienced professional in the market.

Now Next Question we get more often is how to be expert in Digital Marketing.

1. Understand the Concept

2. Read, Read and Read new contents about Digital Marketing.

3. Practice what you have learned.

4. Find case studies and make strategies,

5. Start Blogging(Best way to learn Digital Marketing), Learn how to create a website.

6. Join Related facebook groups, Forums, Portals.

7. keep analyzing your strengths and weakness with the intention to improve more and more.

8. Focus on one thing at a time

9. Focus on giving quality not the quantity.

Things to keep in mind while Learning Digital Marketing

1. You should have an eagerness to learn.

2. Do not afraid to make mistakes.

3. Clear with your basics

There is one more fact and that is Digital Marketing demand is more than the supply which means they are plenty of jobs in India for Digital Marketing but supply for the good professional is sufficient. So clear with your basics, learn not for the sake of learning but to understand and clear the basics.

Now comes the best Part, Earning Opportunities in Digital Marketing

Digital Marketing Executive/strategist (0-2 Exp) 1.5 to 2.5L/Annum

Digital Marketing TL/Senior Strategist(3-5Exp) 2-5L/Annum

Digital Marketing Manager(5-10 Exp) 5-12L/Annum

Digital Marketing Director(10+) 20-30L/Annum

Conclusion: This topic will give you some idea about how to start from scratch in Digital Marketing, what are job roles in Digital Marketing and how can you excel in Digital Marketing. So read the post well and if you have any doubts in any of the topic comment below.

Digital marketing is marketing carried out through the internet. A digital marketing professional is an expert at advertising products, event and services on the web. The three important aspects to digital marketing are:

· SEO: Search engine optimisation (SEO) is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

· SEM: Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow any business.

· SMM: Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions. The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers.

SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.

The responsibilities of a digital marketing specialist would include:

· Planning and executing all web, SEO/SEM, marketing database, email, social media and displaying advertising campaigns

· Designing, building and maintaining the social presence of the organization

· Measuring and reporting performance of all digital marketing campaigns, and monitoring performance

· Identifying trends and insights, and optimizing spends and performance based on the findings

· Brainstorming new and creative growth strategies

· Planning, executing, and measuring conversion tests

· Collaborating with testing teams to create landing pages and optimizing user experience

· Utilizing strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points

· Collaborating with agencies and other vendor partners

· Evaluating emerging technologies.

· Stay abreast of changes in marketing environment and align the plans according to the requirement keeping in sync with the objective of the organization.

Hope this helps!

All the best. Make an informed and well thought career decision.

If you search for meaning of Digital Marketing on Google then the first result will come and meaning will be like this. Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Now a days the advertising has became important in any business model, always there is a traditional way of doing advertising where posters are printed and disturbed, large hoardings are placed all over the city, pamphlets will be distributed with your services printed etc.

As every medicine comes with an expiry date, the traditional way of advertising also has an expiry date. With the advent of social networks like Facebook, Whats App, Instagram and other services going to the public became very easy. So everyone is coming to Digital Marketing as it is very cheap and effective way of advertising.

Digital Marketing is nothing but you will advertise or market your products digitally. As reports suggest that Facebook has 2.01 Billion monthly active users as of June 2017. Whats App has 450 million monthly users. Instagram has 700 million monthly users. Google is used by 1.17 Billion users and based on these numbers you can confidently tell that Marketing Digitally will be beneficial.

So basically what I am telling is by using Digital Marketing you can advertise or market your product with low costs and reach to many people.

For example, as in below case a video has come up and required more views. What I had did with this video is I have shared it to many social platforms where people are so active. So I got result like this as the no.of views have increased by 541% by doing Digital Marketing.

Online Digital Marketing meaning in detail

1. Digital marketing is a set of marketing activities and not just one activity.

2. Digital marketing is Interactive and not just one way.

· It enables two-way communication and is much more engaging compared to other marketing methods.

· Interactivity is what distinguishes digital marketing from advertising on Television, which is also electronic but not interactive.

3. Digital marketing happens online.

· What it essentially means is that digital marketing activity is carried out on the Internet or telecom networks.

· Though it happens online, it can empower both the virtual or offline worlds. An example of Digital marketing in the virtual or online world is email marketing or social media marketing or search engine marketing. In the colloquial sense when we say digital marketing we refer to virtual or online marketing. An example of digital marketing

Well understanding digital marketing you don’t require any rocket science until you understand from beginning and use right strategies. Digital marketing is promotion of brands, product or services from electronic medium. I will make it easier for you to understand Digital marketing by comparing it with traditional Marketing.

Traditional marketing:- Traditional marketing is done via Television, Hording, Print-media, Cold Calls & Radio. However, one has to bankrupt to do marketing from these mediums, it’s that costly nor these mediums are in trend to work. That what in current trend is “Internet”.

Digital Marketing:- Digital Marketing works with the trend and that is internet. Now will tell you how digital marketing differs from traditional marketing and the benefits of it.

· Reach Large number of audience:- Through digital marketing you can reach to large number of audience without spending crores of rupees by just sitting at one place and targeting your audience.

· Target the right audience:- You can target the right audience as per your business requirement by selection of age group, gender, place. Eg:- You run an eCommerce store of cotton sari so, you can select the right audience i.e. women's by age selection above 40–60 and places where you want to sell.

· Cost Effective:- You don’t have to spend crores of rupees even with the budget of 10–20 K you can get the sales for your business.

· Flexibility and Scalability:- It’s not necessary you to spend more, you can scale it as your business grows and increase the budget accordingly as per your flexibility.

· ROI:- No other medium can give the return of investment better than digital marketing. Even if you spend thousands of rupees you can double or triple the ROI by digital marketing.

· Measurable Metrics:- If you do traditional marketing from Hoardings, Television, cold calls you cannot measure the metrics whereas in digital marketing you can measure it and also change your way of working by understanding where you are going wrong.

Hope, I have given you the clear explanation of understanding Digital Marketing.

Incase, you are a startup and want to do digital marketing of your business. I would suggest you to hire an Digital Marketing Agency . As your business will need the right strategies to grow.

Cloudotech is one of the digital marketing agency with best strategies who has experienced on working with multiple projects by providing the best services in affordable prices.

· in the offline world is the use of tablets to showcase product offerings at a retail store.

4. Digital marketing helps an individual or organization.

· It is useful not only for large companies but also for individuals as well, unlike TV or newspaper advertising.

· One can take advantage of digital advertising on small budgets as well.

5. Digital marketing helps reach and engage the target audience.

· It is focused, and one can use multiple targeting methods to reach their audience.

6. Digital marketing helps achieve business and financial objectives.

· It is measurable & ROI driven.

· It helps achieve business & financial goals.

Looking for more info. Please see it on my personal blog below: