Dong Soo Kim

(Last update: December 18, 2020)

Contact Information

558 Fisher Hall2100 Neil Ave.Columbus, OH 43210, USA
Phone: +1 (614) 313-4868Email: kim.5042@osu.edu
https://dongsookim.marketing
[Curriculum Vitae][SSRN][Google Scholar]

Assistant Professor of Marketing

Department of Marketing and Logistics

Fisher College of Business

Ohio State University


Academic Positions

  • Assistant Professor of Marketing, Ohio State University, September 2018 - Present

  • Visiting Assistant Professor of Marketing, Ohio State University, September 2016 - August 2018

  • Post-Doctoral Visiting Scholar in Marketing, Ohio State University, July 2013 - August 2016

Education

  • Ph.D. in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), 2012

  • M.S. in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), 2007

  • B.S. in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), 2005

Research Interests

  • Quantitative Marketing

  • Choice and Demand Models

  • Bayesian Estimation

  • Machine Learning

  • Entertainment Markets

Publications

  • Kim, Hyowon, Dong Soo Kim, and Greg M. Allenby (2020), "Benefit Formation and Enhancement," Quantitative Marketing and Economics, 18 419-468. [download]

  • Kim, Dong Soo, Roger A. Bailey, Nino Hardt, Greg M. Allenby (2017), "Benefit-Based Conjoint Analysis," Marketing Science, 36(1) 54-69. [download]

  • Kim, Youngju, Dong Soo Kim, and Jaehwan Kim (2014), "Non-compensatory Decision Making for Movie Choice: Role of Genre and Online Word of Mouth," Journal of Korean Marketing Association, Vo. 29, February, pp. 1-20 (manuscript in Korean). [download]

  • Jun, Duk Bin, Dong Soo Kim, Sungho Park, and Myoung Hwan Park (2012), "Parameter Space Restrictions in State Space Models," Journal of Forecasting, Vol. 31, No. 2, pp. 109-123. [download]

Working Papers

  • Kim, Dong Soo and Mingyu Joo (2020), "An Economic Model of Price Comparison with Consumers' Internal Standard," [download] (Previous title: An Economic Model Explaining Reference Price Effects)

  • Kim, Dong Soo, Chul Kim, Mingyu Joo, and Hai Che (2020), "Counterfactual Demand Predictions: Deep Learning with Microeconomic Structure."(Previous title: A Hybrid Approach to Counterfactual Demand Predictions Using Machine Learning Methods)

  • Kim, Dong Soo, Sanghak Lee, Jaehwan Kim, and Greg M. Allenby (2017), "A Direct Utility Model for Economies of Scope and Access." [download]

  • Lim, Hyung Soo, Dong Soo Kim, Duk Bin Jun, and Yun Shin Lee (2015), "An Economic Choice Model for Lexicographic Preferences." [download]

  • Kim, Dong Soo, Duk Bin Jun, and Jaehwan Kim (2012), "A Bayesian DYMIMIC Model for Forecasting Movie Viewers." [download]

  • Kim, Dong Soo and Duk Bin Jun (2012), "Recovering the Actual Impact of Word-of-Mouth and Biases in Suppliers' Expectations Based on Extreme Behavior and Information Symmetry." [download]

Work in Progress

  • "Top Hits Effect? Evidence from a Natural Experiment with a Chart Abusing Scandal in South Korea," with Hyunwoo Park, empirical analysis

  • "A Flexible Method to Estimate Direct Uitlity Models with Indivisibility of Product Offerings," with Chul Kim, empirical analysis

  • "Counter-Cyclical Pricing: an Individual-Level Explanation," with Chul Kim and Mingyu Joo, empirical analysis

  • "Estimating Heterogeneity on Willingness-to-Pay in Demand Models," with Adam N. Smith and Mingyu Joo, empirical analysis

  • "Goal Directed Segmentation," with Chul Kim and Mingyu Joo, model development and data collection

  • "Modeling Indispensable Demand," with Mingyu Joo and Sanghak Lee, model development and data collection

  • "Modeling Advance Purchase Behavior," with Mingyu Joo and Greg M. Allenby, model development and data collection

  • "An Economic Model for Social-Lending," with Sungwook Yoon and Duk Bin Jun, model development