Dong Soo Kim

(Last update: August 17, 2018)

Contact Information
558 Fisher Hall
2100 Neil Ave.
Columbus, OH 43210, USA

Phone: +1 (614) 313-4868
Assistant Professor of Marketing
Department of Marketing and Logistics
Fisher College of Business
Ohio State University

Academic Positions
    • Assistant Professor of Marketing, Ohio State University, September 2018 - Present
    • Visiting Assistant Professor of Marketing, Ohio State University, September 2016 - August 2018
    • Post-Doctoral Visiting Scholar in Marketing, Ohio State University, July 2013 - August 2016

  • Ph.D. in Management EngineeringKorea Advanced Institute of Science and Technology (KAIST), 2012
  • M.S. in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), 2007
  • B.S. in Management Engineering, Korea Advanced Institute of Science and Technology (KAIST), 2005

Research Interests
    • Quantitative Marketing
    • Choice and Demand Models
    • Entertainment Markets

  • Kim, Dong Soo, Roger A. Bailey, Nino Hardt, Greg M. Allenby (2017), "Benefit-Based Conjoint Analysis," Marketing Science, 36(1) 54-69.
  • Kim, Youngju, Dong Soo Kim, and Jaehwan Kim (2014), "Non-compensatory Decision Making for Movie Choice: Role of Genre and Online Word of Mouth," Journal of Korean Marketing Association, Vo. 29, February, pp. 1-20 (manuscript in Korean).
  • Jun, Duk Bin, Dong Soo Kim, Sungho Park, and Myoung Hwan Park (2012), "Parameter Space Restrictions in State Space Models," Journal of Forecasting, Vol. 31, No. 2, pp. 109-123.

Working Papers
    • Kim, Hyowon, Dong Soo Kim, and Greg M. Allenby (2018), "Benefit Formation and Enhancement."
    • Kim, Dong Soo, Mingyu Joo, and Greg M. Allenby (2017), "An Economic Model Explaining Reference Price Effects." [download]
    • Kim, Dong Soo, Sanghak Lee, Jaehwan Kim, and Greg M. Allenby (2017), "A Direct Utility Model for Economies of Scope and Access." [download]
    • Lim, Hyung Soo, Dong Soo Kim, Duk Bin Jun, and Yun Shin Lee (2015), "An Economic Choice Model for Lexicographic Preferences."
    • Kim, Dong Soo, Duk Bin Jun, and Jaehwan Kim (2012), "A Bayesian DYMIMIC Model for Forecasting Movie Viewers."
    • Kim, Dong Soo and Duk Bin Jun (2012), "Recovering the Actual Impact of Word-of-Mouth and Biases in Suppliers' Expectations Based on Extreme Behavior and Information Symmetry."

Work in Progress
    • "Goal Directed Segmentation," with Chul Kim and Mingyu Joo, model development and data collection
    • "Estimating Heterogeneity on Willingness-to-Pay in Demand Models," with Adam N. Smith and Mingyu Joo, empirical analysis
    • "Modeling Indispensable Demand," with Mingyu Joo and Sanghak Lee, model development and data collection
    • "Modeling Advance Purchase Behavior," with Mingyu Joo and Greg M. Allenby, model development and data collection
    • "An Economic Model for Social-Lending," with Sungwook Yoon and Duk Bin Jun, model development