New Digital Full Color Envelope Press Gets Personal

Color is one of the most powerful elements of design for direct mail, ads, and other marketing materials.

When full color imagery and personalized text are added to the outside of printed envelopes, readership can increase by more than 40% and comprehension can improve by over 70% according to Brad Wheeler, CEO and direct marketing professional at Diversified Printing. There have been plenty of color research studies, conducted over the past decade, that clearly indicate significant improvements in direct mail responses rates when a message is delivered in color compared to monochrome. “What is really exciting, is how our new digital envelope printing now allows us to combine color and variable data printing to customize a unique full color message tailored to each individual recipient. Using the right message, we are improving our customer response rates by more than 5% on a typical mailings, and those extra point are yielding thousands of new dollars for our clients.” explained Wheeler.

Because of advancements in technology, full color envelope printing is much faster and very affordable by comparison to just a few years ago.  DPS can turn around 1000 full color #10 business envelopes in just days for under $165. Today the quality of digital printing is outstanding, in most cases exceeding that of traditional “small press” offset. Sophisticated color management software permits DPS digital press technicians to adjust colors using the software and once locked in color is consistent throughout the entire press run.

If you want to learn more about how full color envelope printing can enhance your next mailing project please call Brad Wheeler at 706-332-7901.