Welcome to Dirk Vogel's Web Portfolio


Digital Disruption in Boardsports Retail

posted Jan 12, 2017, 1:58 PM by Dirk Vogel   [ updated Jan 12, 2017, 1:59 PM ]


My story about the impact of digital disruption on boardsports retail, plus hands-on strategies for retailers to stay ahead of the curve, from Boardsport SOURCE issue 84 is now live on our website. 


Boardsport SOURCE Issue 84

posted Dec 21, 2016, 8:54 AM by Dirk Vogel


Boardsport SOURCE Issue 84 is out and features five of my stories, probably the most writing I've done for a single issue.

Trend Reports shine a light on upcoming products in Skate Cruisers, Skate Footwear, Backpacks, and Men's Streetwear. And I'm particularly excited about the chance to write about the impact of digital transformation in the boardsports segment in a feature story.

Little Bunny Wants to Fly

posted Dec 21, 2016, 8:45 AM by Dirk Vogel


I made an illustrated children's book for my daughter and son. Now available on Amazon Kindle, Little Bunny Wants to Fly tells the story of a little bunny with a dream of flying high in the sky like a bird. When the little bunny finds a skateboard, he knows how to make his dream a reality… 

Set in Venice Beach, California, the illustrated book is for all the skate moms and skate dads out there, who let their little ones spread their wings and follow their dreams.

The book is available worldwide via the Amazon Kindle Store.

Boardsport SOURCE Issue 83

posted Sep 29, 2016, 7:38 AM by Dirk Vogel   [ updated Sep 29, 2016, 7:40 AM ]


Issue 83 of Boardsport SOURCE magazine is out, featuring my Trend Reports on watches for the boardsport segment as well as longboards. 






SPECTR Magazine: Issue 17

posted Sep 27, 2016, 9:22 AM by Dirk Vogel


For issue 17 of SPECTR, the international eyewear fashion magazine, I had the chance to talk to Giovanni Lo Faro, managing director at eyewear mainstay MODO.

I also caught up with one of the most original and innovative European eyewear brands, Hapter from the Dolomite mountains in Italy.



Men’s Streetwear SS17 Trend Report

posted Sep 27, 2016, 7:09 AM by Dirk Vogel


New hype brands and fast fashion conglomerates want a slice of the streetwear market. But for Spring/Summer 2017 men’s streetwear collections, endemic boardsports brands are banking on authenticity, sustainability, and timeless classics.

Read the report here on boardsportsource.com

Boardsport SOURCE Magazine issue 82

posted Aug 19, 2016, 10:06 AM by Dirk Vogel


Issue 82 of Boardsport SOURCE magazine features my trend reports on streetwear and footwear as well as a special focus story: How to sell technical hardgoods in skateboard retail? For this article, I talked to R&D departments and engineers at leading skate brands, including Eric Sentianin at Dwindle and iconic skateboard developer George Powell.





Exclusive interview with Lucas Puig and Rob Carlos for Boardsport SOURCE magazine

posted Jun 22, 2016, 4:31 PM by Dirk Vogel


Boardsport SOURCE exclusive interview with pro skateboarder Lucas Puig and Rob Carlos, Senior Designer adidas Action Sports on the company’s latest pro skate shoe. The Lucas Premiere ADV will be revealed in multiple colorways throughout fall 2016.

adidas "Away Days" World Premiere in Los Angeles

posted May 24, 2016, 4:07 PM by Dirk Vogel   [ updated May 24, 2016, 4:08 PM ]


Living in Los Angeles and working in skateboard media definitely has its perks. Like going to fancy video premieres such as the recent adidas Skateboarding "Away Days" World Premiere at the Orpheum Theater. The premiere was a night to remember, with Snoop Dogg and Mark Gonzales kicking things off and the entire team up on stage. 

Issue 16 of EYEWEAR Magazine

posted Mar 12, 2016, 5:50 PM by Dirk Vogel   [ updated Sep 29, 2016, 7:42 AM ]


The latest issue of EYEWEAR Magazine features my interview with jet-setting eyewear designer Wolfgang Proksch.
I always enjoy talking to eyewear designers because they look at everything for inspiration – architecture, automobiles, furniture design, fashion… And they're always good conversations, so was Wolfgang's interview. 

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