This book is intended for general managers and students who want to develop or sharpen their digital intelligence or digital IQ. The book espouses the belief that digital intelligence is an important competence that global leaders need to have in today’s economy to become more productive and informed members of the society and to enhance the performance of their organizations. The book lays out the most basic competencies and skill sets for thinking about IT and IT-enabled changes that all managers should have.
It draws on related work that articulates some of the dimensions of digital intelligence; yet because of the focus on general managers, it avoids details of technologies and implementation that should ideally be handled by trained IT professionals who may have computer science or engineering backgrounds and related education. It is not necessary for managers and entrepreneurs to have a programming or computer science background to acquire ITracy. It may surprise some that even Steve Jobs, one of the most successful technology entrepreneurs and executives, did not have a degree or background in computer science or programming. Steve is not alone; this is also true of many other “digital immigrants” who have made significant contributions to IT. If people without a technology background can be technology pioneers, such success should encourage everyone to embrace ITracy and use technology intelligently in business.
By understanding how IT is shaping industry structure and the competitive environment and how to manage IT-related decision making, managers can craft superior strategies and use IT as a lever to innovate and transform to satisfy their internal and external customers.
About the book