Recently, Nielsen Ratings completed their State of the Media: Social Media Report Q3 2011 and the data was eye opening to say the least. I was surprised to learn that women view more video, but don't watch it as long as men. Men, on the other hand, will watch videos far longer than their female counterparts. Could it be that women are not as easily amuzed as men are? Or perhaps, the way in which the video is presented affects which sex may watch the video or not. Hmmm, something to ponder.
Fortunately for us, and the value of this project, Sports was in the top 10 categories in social media and blogs! Yeah!
Here's the link to Nielsen's Report if you haven't read it yet