Beauty in A Bottle

The easiest thing to pick up nowadays without being overwhelmed with too many choices is probably the staple fruit and vegetables.  Besides having a few different varieties, an apple is an apple.  If it was only that easy when it came to beauty.  A walk down a drugstore's beauty aisle is as overwhelming as learning that today is your 40th birthday.  Which cream is right for your skin type? your age group? Are you lacking collagen? Retinol? Calcium? The billion-dollar industry has marketed on the ever- changing and superficially-obsessed female consumer market and keeps them wanting more.

Anti- aging is a phrase that is not appealing to most women.  At a young ripe age, they start to plow through the drugstores, department stores for the fix-it-all treatment that will have people turning heads and relating them to their daughters as their sisters.  In 2005, the beauty industry raked in a generous $8.2 billion dollars, with 27 percent of it attributed to skincare, according to the NPD Group.  A promise to take away and fight the signs of experience and life, women flock to the counters to get the latest and greatest magic potion that will turn back time.

A 2007 Focalyst study estimated that 48 million mature consumers will invest at least $4 billion in 2008 on anti- aging products.  The concoctions now are making bigger and better promises.  In the beginning when it just promised to banish wrinkles, crow's feet and laugh lines, the companies now want to fix it from the inside out. From micro dermabrasion to skin cell regeneration, the promised powers of these products are endless. Replacing Botox and other skin firmers, the beauty companies are now looking at healthy approaches to younger looking skin. Toting anti-oxidants, sunscreen, and even plant extracts, the new approach is banking on “going green”.

But does the price of the product help achieve its promise better? Is there an actual difference in buying drugstore versus department store? An industry where the range of price starts from $10 to $1,200 for a bottle, the difference should be as obvious as the nose on your face. A 2006 Consumer Reports study found that luxury creams weren’t any better than cheaper brands, and both classes of emulsions reduced wrinkles and fine lines by only a small percentage.

As many women are elixir addicts, time spent on indulging in facials is beneficial to boosting the power of the bottled balms. Properly done, a facial can remove the dull, outer layer of skin only to reveal healthier skin below. Reducing toxins and other effects caused by sun damage, pollution, and bacteria in the everyday, facials can transform it into glowing visage. According to Beauticians Sonnet, a facial massage helps boost blood circulation and relaxes the muscles delaying the onset of fine lines and wrinkles. With a basic, well-done facial, the application and promises of the store- bought blends can prove to work better and regenerate the youthful glow.