Evaluation Criteria

Finalists will be evaluated based upon several factors, including:
  • Potential impact of the map. Projects with higher impact on a local or global scale are preferred. Priority will be given to projects with the most measurable impact.
  • Time frame. Projects that can be completed within 4 months or less are preferred.
  • Technical feasibility. Projects that are technically achievable within the time specified are preferred. Stronger weight given to applications and developers with clear technical merit.
  • Prior experience. Organizations that have created or used mapping visualizations in the past are preferred.
  • Funding amount requested. Average range of grants given will be between $10,000 and $20,000, but funding requests may be above or below this average.

Eligibility Criteria

The Developer Grants will be available to organizations in: Brazil, Canada, France, Germany, Italy, Spain, Switzerland, the Netherlands, US and the UK, as well as these countries in Africa: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Rep, Chad, Comoros, Côte d'Ivoire, Congo, Dem. Rep. Congo, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea Bissau, Guinea, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, Swaziland, Tanzania, Togo, Tunisia, Uganda, Western Sahara, Zambia, Zanzibar, and Zimbabwe.

In your application, you must include proof of charitable tax-exempt status as approved by your country’s revenue agency (e.g. the IRS 501(c)(3) status in the US). While we encourage submissions from all eligible countries, all applications must be submitted in the English language for administrative reasons.

If your nonprofit is based in the US, you must have 501(c)(3) status with the IRS. In the UK, you must be registered with the UK Charity Commission. In Canada, you must be registered with the Canadian Revenue Agency. For the US, UK and Canada, you must provide links to a search results page of their online database with a positive hit for your organization. You can provide a Guidestar search results page for the US, Charity Commission search results for the UK and Canadian Revenue Agency search results for Canada.

If your organization is headquartered in the select African countries, Brazil, France, Germany, Italy, the Netherlands, Spain, or Switzerland, please visit the Google Earth Outreach Maps & Earth Grants program pages in your country, review the requirements for proof of nonprofit status, and send appropriate proof of tax-exempt status to geo-grants@google.com.

Policy Guidelines

When we consider your organization’s application for the program, we’ll review the content of the application as well as your website and any other links that you provide. Ineligible nonprofits include, but are not limited to, those whose websites or missions are identified in the “Restrictions” below.


The following organizations are not eligible for Google Earth Outreach Developer Grants:

Commercial / Goods and Services

  • Car, boat and real estate donation websites
  • Websites with a primary focus on selling goods, products or services
  • Consumer credit counseling

Communities and Groups

  • Programs requiring membership and/or providing benefit solely to members, such as clubs, sports teams, alumni, networking and other membership organizations
  • Religious content or proselytizing on website as well as organizations that use religion or sexual orientation as factor in hiring or populations served
  • Groups serving a primarily political function such as lobbying, think tanks and special interests


  • Promotion of illegal or disruptive tactics
  • Websites serving solely as a portal or directory
  • Websites participating in Google AdSense program
  • Governmental entities and organizations

Google reserves the right to award or deny the application of any organization. Selections are made at Google's sole discretion, and decisions regarding award recipients are final.