Our mission is to integrate behavioral science and technology to inform decision making and policy. Directed by Dr. Edward Cokely, the Decision Science and Decision Education Lab specializes in predictive behavioral assessment and user-friendly technology, with applications in health, business, education, and risk communication.


Assessment and Prediction
Abilities, Biases, Cognition, Ethics, Personality, Risk, Metacognition, Psychometrics, Behavioral Analytics

Informed Decision Making
Risk Communication, Decision Analysis, Decision aids and Support, Shared Decision Making, Transparency

User-Friendly Technology
User Experience (UX), Adaptive Training, Personalization, Inclusion, Human-Computer Interaction, e-Health

Simple, Effective Visual Aids |
 Garcia-Retamero & Cokely, 2013


Current Directions in Psychological Science

Health Psychology

Journal of Behavioral Decision Making 

Judgment and 
Decision Making

Philosophy Compass