Deming's Unexpressed Psychology of Personality;

Accelerating Deming's approach to Quality systems with the Personality Insight (TM) model

Prepared for the 18th International Deming Research Seminar at Fordham University, NY, NY

Frank J. Lucatelli

Personal Intelligence, LLC; Frank@Lucatelli.org

3 January 2012


A fresh look at Deming's “Profound System of Knowledge” demonstrates that additional systematic development of “Psychology” and a “Theory of Knowledge”

on a par with the study of “Variation” and an “Appreciation of Systems” accelerates the application of Deming's Quality system in business and industry.


Executive Summary

Linking the psychology of personality with Deming's Quality system promises to be a source of wealth for manufacturing and other organizations because it resolves long-standing issues regarding the acceptance of the Deming Quality model as the default method for productive organizations. For example:

  • The impression that Quality systems are too complicated to implement is resolved by training practitioners to focus upon easily comprehensible roles within the system, without simplifying the overall Quality system and losing the benefits of its complexity and comprehensiveness.

  • High performing executives and managers are offended by the implication that somehow what they know in their gut to be effective is not useful within a Quality system. This is resolved by connecting innate strengths with the appropriate role within the Quality system and showing how what they know deeply can be used more effectively.

  • The perception that the Deming Quality system is a lifeless, robotic, rule-driven operation, lacking crea-tivity and individual initiative is resolved by tapping into unique individual capacities and aspirations. The most effective use of Quality systems is to harness the inherent wealth-creating potential of every member of the organization; not to force people to perform unnatural and difficult to understand procedures.

  • The expectation that training will be too expensive and time consuming is resolved by initially connecting Deming's principles with the personality characteristics of key staff, and eventually through modeling of this new approach, all members of the organization will appreciate the common sense of the system.

This new blended model also has the effect of making the Quality system a much more robust method at a time in history when it is timely for the restitution of manufacturing to its position of primacy in the Unites States. It is the author's premiss that the urgent and important need for the equitable treatment of workers and salaried employees will drive the re-invigoration of US manufacturing. These are game-changing shifts in attitude that become possible with the integration of practical psychology into this system of profound knowledge, as W. Edwards Deming himself, has originally envisioned.

A simple version of this is presented, which leads to Deming's principles organized according to the same logical scheme used in the Personality Insight model. The parallel relationship, between personality archetypes and principles of Quality systems, is examined. A-Priori Modal Analysis (APMA), a new method for logical analysis and systems development, reveals that there exist two diametrically opposing, but complementary, sets of principles within Deming's list, and that their effective application must be sensitive to the timing of the work process. The careful use of one principle should not cancel the effect of another. Think of this timing as if you were pushing a child on a swing. The principle of pushing sends the swing higher, the principle of gravity brings it back for another push.

APMA analysis is used to organize W. Edwards Deming's Quality system principles. It is shown how the principles outlined by Deming have a one-to-one correspondence with a set of personality modes, and how recognition and use of this information can greatly accelerate training in Deming's Quality system.


Download the attachments below to read the full papers.

Frank Lucatelli,
Mar 25, 2012, 12:46 PM