Books by DEEPAL

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Deepal Sooriyaarachchi. FCIM (UK) MBA ( Sri J) Chartered Marketer

Director –AVIVANDB Insurance PLC ( Earlier known as Eagle Insurance PLC). Former Managing Director of same company,  Independent Director- Hemas Manufacturing (pvt) Limited, Pan Asian Power Limited

Chairman Sri Lanka Inventors Commission (SLIC)

Member National Administrative Reforms Commission (NARC),  Council Member University of Kelaniya Member , Prof V K Samaranayake Endowment Fund – University of Colombo School of Computing. 

Served as a member;  Human Resources subcommittee of Ceylon Chamber of Commerce, Committee,  Ceylon  Chamber of Commerce,  Standing Committee for Career Guidance and Student Welfare University Grants Commission. Presidential Task force for English and ICT. National Authority for Teacher Education.Past President Sri Lanka Institute of Marketing

Counts over thirty years of experience in sales, advertising, marketing, human resource development and strategy.  In 1997  served UNDP in Nepal to enhance service quality in travel trade as a trainer for three months. During the period  Eagle was a member of the Zurich Group served on the  Asian regional practice boards for Personal Business and E commerce.

Was  recognized by PIM, SLIM, and CIM Sri Lanka for the pioneering efforts in disseminating marketing and management thinking in simple Sinhala through the  book series Sinhalen Business , print & electronic media, and leadership demonstrated in promoting CSR. Authored eleven books and a number of professional articles published locally and  internationally.

Followed management development programmes at National University of Singapore, Asian Institute of Management, Stanford Business School USA, Centre For Creative Leadership USA, Result Based Leadership Programme -USA . Advanced Coaching and Peformance management UK, Technical Aspects of Managing an Insurance company- Zurich centre Switzerland. Advanced Japanese management programme  AOTS –JAPAN,

Participated  in an inter religious dialogue experience that spanned over 13 years travelling to many parts of the world sharing lives in different religious streams.

Offers Executive Development programmes  and consultancy services  in Marketing and Leadership development. How to align people strategies to marketing strategies through leadership development and how to develop mindfulness as a leadership competency


Significant contributions at Eagle:-

Establishing a foreign Brand- Eagle as a highly respected local brand being one of the top ten brands in the country. 

Strategically promoting safety- National safety award  the only National recognition award to be offered by a company. (conceptualized and promoted)

The comprehensive CSR programmes earned recognitions locally and internationally when Eagle won the Asian Insurance Award for CSR

Building a very strong organizational culture of empowerment, integrity and performance. The highest employee engagement scores within the entire Aviva Group matching global best scores*

Best NPS scores reflecting the best customer satisfaction in the industry*

(* measured by independent international research agencies)

Establishing the Human Resource Management function of the company which eventually won the best practices award presented by PIM

Leading the biggest IT project of the company

 Lead Change Management of two share holder changes, eventually the brand change along with the leadership change while maintaining growth.

Reporting the highest ever profits in the company in 2009 while growing market share.


Date of Birth Feb 28

Email- deepalsmiles@gmail.com