Most Favorite Books
Marketing & Innovation
    "The Brand Gap"  by Marty Neumeier
    "Steal These Ideas!"  by Steve Cone
    "Big Brands Big Trouble"  by Jack Trout
    "The Art of Innovation: the IDEO Way"  by Tom Kelley
    "The Circle of Innovation"  by Tom Peters
    "Don't Make Me Think: Approach to Web Usability"  by Steve Krug
Management & Economics
    "Who Says Elephants Can't Dance?"  by Louis V. Gerstner Jr.
    "Winning"  by Jack Welch
    "Execution: The Discipline of Getting Things Done"  by L.Bossidy
    "Freakonomics"  by Steven D. Levitt 
    "The World Is Flat: A Brief History of the 21st Century" 
    "Play to Win!"  by Larry Wilson
    "The 7 Habits of Highly Effective People"  by Stephen R. Covey
    "Goals: Setting And Achieving Them"  by Zig Ziglar 
Motivational Books
    "It's Not About the Bike"  by Lance Armstrong
    "Ultramarathon Man"  by Dean Karnazes
    "Running Through the Wall"  by Neal Jamison
    "Miracle in the Andes"  by Nando Parrado
    "Into Thin Air"  by Jon Krakauer
    "Running on the Sun"  documentary (2000), by Mel Stuart