Most Favorite Books
 
Marketing & Innovation
 
    "The Brand Gap"  by Marty Neumeier
 
    "Steal These Ideas!"  by Steve Cone
 
    "Big Brands Big Trouble"  by Jack Trout
 
    "The Art of Innovation: the IDEO Way"  by Tom Kelley
    http://www.amazon.com/gp/product/0385499841
 
    "The Circle of Innovation"  by Tom Peters
 
    "Don't Make Me Think: Approach to Web Usability"  by Steve Krug
 
Management & Economics
 
    "Who Says Elephants Can't Dance?"  by Louis V. Gerstner Jr.
  
    "Winning"  by Jack Welch
 
    "Execution: The Discipline of Getting Things Done"  by L.Bossidy
 
    "Freakonomics"  by Steven D. Levitt
   
http://www.amazon.com/gp/product/0061234001 
 
    "The World Is Flat: A Brief History of the 21st Century"
   
http://www.amazon.com/gp/product/0374292795 
 
Self-Improvement
 
    "Play to Win!"  by Larry Wilson
 
    "The 7 Habits of Highly Effective People"  by Stephen R. Covey
 
    "Goals: Setting And Achieving Them"  by Zig Ziglar
    http://www.amazon.com/gp/product/0743525078 
 
Motivational Books
 
    "It's Not About the Bike"  by Lance Armstrong
    http://www.amazon.com/gp/product/0425179613
 
    "Ultramarathon Man"  by Dean Karnazes
 
    "Running Through the Wall"  by Neal Jamison
    "Miracle in the Andes"  by Nando Parrado
 
    "Into Thin Air"  by Jon Krakauer
    "Running on the Sun"  documentary (2000), by Mel Stuart