Search engine optimization is
becoming more and more important for small businesses. These days it's not
just about getting on search engine results pages (SERPs). Smaller businesses
need to work on making sure their links and Dallas Web Design are being seen
by the right people, and this is where local SEO comes into play. The topic
can get a little complicated, but let’s take a look at a few strategies you
should focus on.
Setting Up Your Local Business Page
There are three major search engines being used today, and you need to make
sure that all three have your business’ information. Each search engine will
provide you with a special account that you can create by registering. You’ll
need to provide some essential information about your business (i.e. name,
address, phone number, business hours, etc.). This is information that can be
displayed when an online customer comes across your site on SERPs.
Defining and Optimizing Dallas
When users enter queries into search engines, these search engines have to
comb through billions of web pages to find the most relevant content. In
order to easily be found you need to correctly define and categorize your
business. Most search engines allow businesses to select up to five
categories that describe their business and what services they offer. You
need to choose at least one of these categories for your business. Most businesses
that aren’t categorized don’t get displayed, and picking the wrong categories
will make your business difficult to find.
Correctly Citing Your Business
Providing inaccurate information to search engines and to the public is a bad
idea. Too many small businesses suffer simply because they’ve provided
mismatched names and addresses, and this happens very easily. Let’s say you
recently received a new phone number for your business. If this happens, you
would need to go to each local place page and change this information, in
addition to the phone number on your business’ site. You also want to make
sure that business and street names aren’t misspelled. These types of
mistakes factor into who sees your business.
Designing Your Site
Lastly, focusing on Dallas
Web Design is very important. Sites that
have a very good design, and that are optimized accordingly, tend to get the
most attention from the right people. Make sure the right keywords are included
within your content. Also make sure you’re only adding high-quality content,
because low-quality content can affect the authority of your site.
All of these strategies are significant factors in site visibility. Again,
make sure you always provide information that’s accurate and consistent. Also
remember to focus on designing a great site that’s useful and attractive.
Doing all of these things gives your site and your business a better chance