Known knowns, known unknowns and Unknown unknowns

posted Jan 25, 2019, 10:59 AM by David Alan Binder

Known knowns, known unknowns and Unknown unknowns


Donald Rumsfeld stated:

Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don't know we don't know. And if one looks throughout the history of our country and other free countries, it is the latter category that tend to be the difficult ones


Find what your good at and continue improving it.  That is a known known.


Find about what you need to improve and improve it.  That can be a known known or an unknown known.


Someone informs you about something that you can improve and you were totally unaware of it and that can be an unknown unknown.


Sort out your knowns, your unknowns and your unknowns unknowns and you will be able to deal with your business in logical ways and not emotional ones.


Logic and intelligence along with improvement gives you competent ways to get ahead.


A Think Piece by David Alan Binder