is assistant professor of marketing at the Faculty of Economics and Management of Sousse, Tunisia. She teaches cultural marketing at the Faculty of Economics and in other Universities. She is member of the Research Unit “Tourism and development”, and the coordinator of the network «Saharan Tourism and sustainable development ", the Tunisian network «Phoenicians’ Route», and the “Arqueotur” network in Tunisia. She has carried out her researches on the issues of cultural tourism, cultural itineraies and creative tourism, tourist planning and management of World Heritage Sites. She works in the field of the Consumer Culture Theory, new tourist’s consumption behaviour and creative tourism. Her recent works concern cultural itineraries, rehabilitation of the medinas, museums and experiential consumption, nature based tourism and sustainability. She is working in collaboration with foreign universities and research institutes, with international and local boards in the creation of management plans for the protection and promotion of cultural and tourist resources.