Why would I pay someone to cuddle with me?
First of all you are not necessarily paying just for cuddling
although there is nothing wrong with that. You are paying for my time
and talent and things you may learn and benefit from.
Do you have sex with your clients?
No. And in fact without the expectation of sex, it can relax your mind about it and open yourself up to enjoying touch in other ways and maybe even discovering what it's like to experience so much touch outside of a sexual relationship and have the focus be more on closeness, connection, nurturing, and intimacy. And the more experience you have of cuddling without sex the more you will be in a place of choosing arousal rather than being on auto-pilot.
What if I get aroused in my session?
OK. It's just that the purpose or intention of your sessions are not
simply for "gratification" or "adult entertainment". Most people have
not experienced much touch, especially in adulthood, outside of a relationship that involves sex so it's understandable.