Detailed Program

THURSDAY, May 18

3:00 - 8:00 pm - Registration (Main Lobby)

3:00 - 8:00 pm - If you want to attend the 2st Global Consumer Brand Relationships Summit, please register separately for this event here www.cbrsummit.com (Sonae Auditorium)


FRIDAY, May 19

8:00 - onwards - Registration Continues (Main lobby)

8:00 - 8:15 am - Welcome (L.1.3 classroom)

8:15 – 9:15 am - 7x7 Presentations (L.1.3 classroom)

Session chair: Sandra Loureiro, Instituto Universitário de Lisboa, Portugal


Examining the role of anthropomorphism on consumer’s brand evaluation 

Archit Tapar, IIM Indore, India

Ashish Sadh, IIM Indore, India

Aditya Billore, IIM Indore, India

Abhishek Mishra, IIM Indore, India


Pop Music celebrities' worship: when a relationshipturns into an addiction

Joana Cruz, University of Minho, Portugal

Antonio Azevedo, University of Minho, Portugal             

 

Counterfeit Evaluations: The Role of Dialectical Processing

Nelson Amaral, American University, USA

Steven Chan, Yeshiva University, USA

 

A Mixed Method Analysis of Sense of Community and Brand Love in the Zumba Fitness Brand

Reanna Berry, Georgia Gwinnett College, USA

Luis Torres, Georgia Gwinnett College, USA

Phillip Hartley, Georgia Gwinnett College, USA

 

IKEA Brand Love: Enhancing brand love through brandexperiences

Clarinda Rodrigues, Linnaeus University, Sweden

Paula Rodrigues, Universidade Lusíada, Portugal

 

Consumers’ emotional states when consuming counterfeits, original brands or both versions - Third-person-technique in qualitative methodology

Elfriede Penz, WU Vienna, Austria

Barbara Stöttinger, WU Vienna, Austria


Is love online or offline? Brand experience, brandlove and brand equity in a fashion retail store

Pedro Rodrigues, Lusíada University – North, Portugal

Pedro Ferreira, UniversityPortucalense, Portugal

Paula Rodrigues, Lusíada University – North, Portugal

Paula Costa, Lusíada University, Portugal

 

9:15 - 9:30 - Break

9:30 - 11:00 am - Paper Session 1: Brand Love and other positive concepts (L.1.3 classroom)  

Session chair: Hans Rüdiger Kaufmann, University of Applied Management Studies Mannheim, Germany


The impact of consumer brand relationships on brandpurchase likelihood: The moderating effect of type of brand

Joan Llonch-Andreu, Autonomous University of Barcelona, Spain

Miguel Ángel López-Lomelí, Tecnologico de Monterrey, Mexico

Jorge Eduardo Gómez-Villanueva, Tecnologico de Monterrey, Mexico

 

Young Consumers’ Online Brand CommunicationsLiteracy in the context of Social Media 

Margaret-Anne Lawlor, Dublin Institute of Technology, Ireland

Aine Dunne, Dublin Institute of Technology, Ireland

Jennifer Rowley, Manchester Metropolitan University, UK

 

Brand Power and Brand Focus as facilitators ofRelationship Quality in the wine sector

Namércio Pereira Cunha, University of Aveiro, Portugal

Sandra Loureiro, Instituto Universitário de Lisboa, Portugal

 

Branded exhibitions and brand communities of luxury

Elina Koivisto, Aalto University School of Business, Finland

Elina Korpela, Aalto University School of Business, Finland

Pekka Mattila, Aalto University School of Business, Finland

 

Falling in love with brands: a dynamic analysis ofthe trajectories of brand love 

Tobias Langner, University of Wuppertal, Germany

Daniel Bruns, University of Wuppertal, Germany

Alexander Fischer, University of Apllied Sciences of Wedel, Germany

John R. Rossiter, University of Wollongong, Australia

 

11:00 - 11:15 am - Break (L.1.3 classroom) 

11:15 - 12:45 pm - Paper Session 2: Human Brands or Anthropomorphised Brands (L.1.3 classroom)

Session chair: Cid Goncalves Filho, Universidade Fumec, Brazil


The effect of social exclusion on consumerpreference for anthropomorphized brands

Rocky Peng Chen, Hong Kong Baptist University, Hong Kong

Echo Wen Wan, Hong Kong University, Hong Kong

Eric Levy, University of Cambridge, UK


Celebrity attachment and endorsed brand attachment: The moderating role of age

Jasmina Ilicic, Monash University, Australia

Stacey Baxter, The University of Newcastle, Australia

Alicia Kulczynski, The University of Newcastle, Australia

 

Stronger brands in all product categories based onwarmth and competence?

Ronald Voorn, University of Twente, Netherlands

Daan Muntinga, University of Amsterdam, Netherlands

 

Matching-up celebrities’ brands with products andsocial causes

Ana Santos, University of Minho, Portugal

Filipa Barros, University of Minho, Portugal

Antonio Azevedo, University of Minho, Portugal

 

The Impact of Perceptions of Politician Brand Warmthand Competence on Voting Intentions

Chris Malone, Fidelum Partners, USA

Kenyn Cheatham, Fidelum Partners, USA

Aronte Bennett, Villanova University, USA


12:45 - 1:15 pm - Lunch (L.1.3 classroom) 

1:15 - 1:55 pm - Keynote by Dr. Trevor Davis, Will Gen Z See Brands as Just More Fake News?

1:55 - 2.00 pm - Mini Break

2:00 - 3:30 pm - Paper Session 3: Brand Engagement (L.1.3 classroom)

Session chair: Tobias Langner, University of Wuppertal, Germany


Motivations for consumer-brand engagement andconsumer-based brand equity on Facebook: How important is brand gender

Leonor Vacas de Carvalho, Universidade de Évora, Portugal

Salim Azar, Université de Cergy Pontoise, France

Joana Cesar Machado, Universidade Católica Portuguesa, Portugal

 

Attitudes towards luxury brands: Comparinghomosexuals and heterosexuals

Arnaldo Coelho, University of Coimbra, Portugal

Gisela Alves, CECS-University of Minho, Portugal

Cristela Bairrada, University of Coimbra, Portugal

António Correia de Barros, Polytechnic of Porto, Portugal

 

Brand Consumption Rituals and Product Evaluation:The Mediation of Brand Engagement

Zhimin Zhou, Shenzhen University, China

Jiaqi Lyu, Shenzhen University, China

Ling Zheng, Shenzhen University, China

 

Sports events and the attitude toward the brand: Involvementand emotions of consumers

Ana Catarina Sampaio, University of Porto, Portugal

Amélia Brandão, University of Porto, Portugal

Paula Rodrigues, Lusíada University North, Portugal

 

Customer Brand Engagement, Satisfaction and BrandLoyalty: A Comparative Study between Functional and Emotional Brands

Teresa Fernandes, University of Porto, Portugal

Mariana Moreira, University of Porto, Portugal

 

3:30 - 3:45 pm - Break (Porto Business School Restaurant)

3:45 - 5:00 pm - Paper Session 4: Brand Hate (L.1.3 classroom)

 

Session chair: Euler Alves Brandão, Stetik Group, Brazil

 

Attention to social comparison information and brandavoidance behaviors 

Eunjin Kim, Southern Methodist University, USA

Ratti Ratneshwar, University of Missouri, USA

Erin Roesler, Brown Shoe Company, USA

Tilottama Ghosh Chowdhury, Quinnipiac University, USA

 

The relationship between Brand Hate, Forgiveness: ADynamic Analysis

Alexandra Sampiedro, Rollins College, USA

Marc Fetscherin, Rollins College, USA

 

I hate this brand! The effect of negative engagementon self-expression word-of-mouth

Sandra Loureiro, Instituto Universitário de Lisboa, Portugal

Maria Inês Marques, Instituto Universitário de Lisboa, Portugal

Hans Rüdiger Kaufmann, University of Applied Management Studies Mannheim, Germany

 

Theory of Brand Hate

Marc Fetscherin, Rollins College, USA


5:00 - 5:10 pm - Break (Porto Business School Restaurant)  


5:10 - 5:50 pm - Keynote by Dr. S. Umit Kucuk, Love is over, Let's talk about Hate

5:50 - 6.00 pm - Official Photo

 

6:00 - 7:00 pm - Reception (Porto Business School Restaurant)

 

7:00 - 10:00 pm - Gala Dinner (Porto Business School Restaurant)


SATURDAY, May 20

8:00 - 9:00 am - 7x7 Presentations (L.1.3 classroom)

Session chair: Ronald Voorn, University of Twente, Netherlands


Brand Relationships in the Men’s Grooming Market:Exploring the Role of Social Media

Ana Rocío Navarro Ruiz, Universidad Loyola Andalucía, Spain

Pilar Castro González, Universidad Loyola Andalucía, Spain

Linda Tuncay Zayer, Loyola University Chicago, USA

 

In Relationship with Tourist Destination Brand

Nivedita Sharma, National Institute of Fashion Techonology, India

 

The Good Samaritan: A study on brand perception andrepurchase intention from cause marketing campaigns

Caroline S.L. Tan, University of Tsukuba, Japan

Peter Gordon, Reitaku University, Japan

 

Time and Repetition Effects of Advergames on Children Consumer Behaviour

Luisa Agante, Faculdade de Economia da Universidade do Porto, Portugal

Ana Pascoal, Nova SBE, Portugal

 

Consumer retail relationships in rural India

Anita Basalingappa, MICA, India

Subhas Managuli, Karnatak University Dharwad, India

Ankita Doneriya, India

Sheena Anns Joy, India

 

Customers’ corporate brand relationships in B2B

Anne Rindell, Hanken School of Economics, Finland

Tore Strandvik, Hanken School of Economics, Finland

 

The relationship between luxury socially responsiblebrands and luxury consumers

Cláudia Braga Da Cunha, University of Minho, Portugal

Paulo Duarte, NECE- Research Center in Business Sciences (University of Beira Interior), Portugal

Susana Costa E Silva, Católica Porto Business School, Portugal

Moritz von Schwedler, University of Minho, Portugal

 

9:00 - 9:15 am - Break

 

9:15 - 10:45 am - Paper Session 5: Brand Relationships Theories (L.1.3 classroom)

Session chair: Chris Malone, Fidelum Partners, USA

 

Online relationship quality: Testing an integrativeand comprehensive model in the banking industry 

Isabelle Brun, Université de Moncton, Canada

Lova Rajaobelin, Université du Québec à Montréal, Canada

Line Ricard, Université du Québec à Montréal, Canada


Brands in the context of teenage bullying – Atypology of negative outcomes

Samil Aledin, University of Turku, Finland

 

Consumer-Brand Relationship Development: AnIntegrative Model

Hans Rüdiger Kaufmann, University of Applied Management Studies Mannheim, Germany

Cid Gonçalves Filho, Universidade FUMEC, Brazil

Christiane Rocha, Newton Paiva U, Brazil

 

Consumer Brand Relationships in Rural India: Anassessment of the dimensions of their strength

Shubhomoy Banerjee, Institute of Rural Management Anand, India

10:45 - 11:00 am - Break (L.1.3 classroom)

 

11:00 - 12:30 pm - Paper Session 6: Negative Brand Relationships (L.1.3 classroom)

Session chair: Samil Aledin, University of Turku, Finland

 

The Importance of Consumer Brand Relationships forSuccessful Service Recovery

Cid Gonçalves Filho, Universidade FUMEC, Brazil

Marc Fetscherin, Rollins College, USA

Marcelo Nacif Rocha, FCA and FUMEC, Brazil

Plinio Rafael Reis Monteiro, UFMG, Brazil

 

The role of self-determination in negative brandrelationships: A focus on the Apple anti-brand community

Laurence Dessart, KEDGE Business School, France

Cleopatra Veloutsou, University of Glasgow, UK

 

Just Do It! Why Committed Consumers React Negativelyto Assertive Ads

Sarah Moore, University of Alberta, Canada

Yael Zemack-Rugar, University of Central Florida, USA

Gavan Fitzsimons, Duke University, USA

 

Revisiting the Ad Wear-out Effect: The ModeratingRole of Self-Brand Connections

Nelson Amaral, American University, USA

Joseph Redden, University of Minnesota, USA

 

12:30 - 1:15 pm - Lunch

 

1:15 - 2:45 pm - Paper Session 7:  Brand Addiction, Authenticity and Forgiveness (L.1.3 classroom) 

Session chair: Sarah Moore, University of Alberta, Canada

 

Stand By Your Brand: How Brand Personality and BrandFailure Type Shape Brand Forgiveness

Roseann Hassey, University of Cincinnati, USA                

 

When luxury brand authenticity fail: impacts inbrand love

Paula Rodrigues, Lusíada University North, Porto, Portugal

Amélia Brandão, University of Porto, Portugal

Paula Costa, Lusíada University, Portugal

 

From Luxury Brand Desired Identity to DNA Transfer Across Retail Touchpoints: Conceptual Model and Preliminary Results

Jean Boisvert, American University of Sharjah, United Arab Emirates

 

Brand Addiction and Compulsive Buying: A tale of twoaddictive behaviors

Charles Cui, University of Manchester, UK

Mona Mrad, Lebanese American University, Lebanon

 

2:45 - 3:00 pm - Break

                                                                       

3:00 - 4:30 pm - Paper Session 8: Brand Trust, Brand Scarifies and New Brands (L.1.3 classroom)

Session chair: Laurence Dessart


Neuroscience, Sports and Marketing: a study aboutfootball fans

Ricardo Cayolla, Portugal

 

Fair consumer-brand relationships: Analysis ofcombined effects toward increased consumer trust

Alexander Blandina, University of New Hampshire, USA

Ellen Cohn, University of New Hampshire, USA

 

Affect of Consumer Nationalism in Consumer BrandRelationships

Sandeep Rawat, MICA, India

Anita Basalingappa, MICA, India


The effect of the attitude toward product design onthe attitude toward new product brand: implicit and explicit measures

Imene Belboula, University Blida 2, Algeria