CHARACTERISTICS OF EFFECTIVE COMMUNICATION

Characteristics Of Effective Communication

The real meaning of communication is getting the receiver and the sender tuned together for a particular message. Communication takes place when one person transfers some understandable data to another person. It also includes the exchange of thoughts, opinions, sentiments, facts, and information between two or more persons. Feedback is very important as it assures that your message should be properly conveyed to the receiver.

The essential features of an effective communication system are keys for productive communication. The chief principles or characteristics of an effective communication system are as follows: -

- Clearness and integrity of message to be conveyed.
- Adequate briefing of the recipient.
- Accurate plan of objectives.
- Reliability and uniformity of the message.
- To know the main purpose of the message.
- Proper response or feedback.
- Correct timing.
- Use of proper medium to convey the message properly.
- Use of informal communication.

The following are some important guidelines to make communication effective: -

- Try to simplify your thoughts before communicating your message.
- You must analyze the intent of each and every message.
- Consider the overall physical setting whenever you communicate.
- You must discuss with others, where appropriate, in planning communication.
- Be careful while communicating, of the overtone as well as basic content of your message.
- Take the opportunity to suggest something of help or value of the receiver.
- Follow-up your communication.
- Prepare yourself for transmitting the message in a proper way.
- Be sure your actions support your communication.
- Seek not only to be understood but understand.



How To Make Communication Effective?

Effective communication is crucial for the success of an organization. Communication takes place when one person transfers data and understanding to another person. An effectual communication is one which is properly followed by the ‘receiver of the message and his feedback is known to the ‘sender’ or transmitter. The below are some points that may be taken to lessen communication barriers for making it more valuable: -

- It is very important to be familiar with the ‘audience’ for whom the message is meant. The message to be communicated must be clear in the mind of the communicator because if you don’t comprehend an idea, you can never convey it to other person. The message should be adequate and apposite towards the communication purpose.

- In order to avert semantic barriers, the message should be conveyed in easy, concise and understandable language. The expressions or signs chosen for communicating the message must be suitable to the reference and understanding of the recipient.

- To make business communication effective, the structure of the organization must be sound and suitable to the requirements of the organization. The management should make efforts to make communication process more effective and understandable.

- To avoid creditability gap, management must guarantee that their procedures and activities are in accordance with the communication. Communication is not complete unless the reply or response of the receiver of the message is received by the sender or communicator. The success of communication can be evaluated from the reaction. Therefore, feedback must be bucked up and examined.

Written Communication

Communication through words may be in writing or oral. Written communication entails transmission of message in black and white. It mainly consists of diagrams, pictures, graphs, etc. Reports, policies, rules, orders, instructions, agreements, etc have to be conveyed in written form for proper functioning of the organization.

Written communication guarantees that everyone concerned has the same information. It provides a long-lasting record of communication for future. Written instructions are essential when the action called for is crucial and complex. To be effectual, written communication should be understandable, brief, truthful and comprehensive. The main advantages and disadvantages of written communication are as follows: -

Merits of written communication

• It ensures transmission of information in uniform manner.
• It provides a permanent record of communication for future reference.
• It is an idealistic way of conveying long messages.
• It ensures little risk of unauthorized alteration in the message.
• It tends to be comprehensive, obvious and accurate.
• It is well suited to express messages to a large number of persons at the same time.
• It can be quoted as legal evidence in case of any disputes.

Demerits of written communication

• It is costly and time consuming.
• It becomes difficult to maintain privacy about written communication.
• It is rigid and doesn’t provide any scope for making changes for inaccuracies that might have crept in.
• It is very formal and lacks personal touch.
• It boosts red-tapism and involves so many formalities.
• It may be represented in a different way by different people.


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