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Internet Marketing Advances That Are Shaping The Modern Day Marketing Scene 

Different inventions have considerably changed how advertising is handled over the years and will most certainly continue doing so considering the rate at which technology is advancing. The invention of new forms of media like the radio and TV, and now the internet, have forced the marketing industry to come up with new tools and strategies through which they can help their brands find the most optimal media mix. With internet marketing fast becoming an essential marketing strategy, it is important that we look at some of the tools and strategies that are being employed to improve how marketing is done in this modern day. 

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Social Media 

For a long time, advertisers have sought for ways through which they can track the rather elusive “word-of-mouth” phenomenon that considerably affects their brands. With the introduction of social media, consumer conversations have been brought online, allowing marketers to monitor, and even contribute, in real time. Through social media internet marketing, conversations have stopped being a one-way dialogue and have now become a two-way information flow that can no longer be ignored. Social media has so forcefully shifted the conversation that consumers now have an extraordinary level of control over brands; fast transforming them into a brand’s or product’s best advertiser – and this is what modern marketers are looking to tap into. 

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Search Engine Optimization 

Search Engine Optimization, or SEO, is one of the most crucial and most cost-effective ways to attract new customers/clients on the internet. Studies show that almost 80% of the time, internet users will only look at the first page of a search engine’s results page, and they will rarely go past the first ten results they come across. At the same time, more than half of all e-commerce transactions originate from search listings – showing why it is important for a business to be “found” on the internet. Through SEO, marketers now have a way through which they can ensure consumers using the world wide web to search for services and products they want can find them quickly. At the end of the day, this results in the advertiser getting more targeted leads while easing the search process for consumers.

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Online Videos – Video On Demand 

The introduction of video on demand and site like YouTube and Hulu have signaled a tremendous transformation in the marketing industry. With the internet proving to be a reliable resource and tool, people started, and continue to look to the web for entertainment. Because of this, advertisers began redirecting their money to such platforms to take advantage of the fast-growing world of online videos. Because of internet video’s built-in sharing capabilities and low distribution costs, brands have now become eager to come up with the next ‘hit’ or ‘viral’ video. Such videos prove to have the potential to turn ordinary individuals into effective brand ambassadors as a viral clip can get instantly shared with family and friends. Because of the effectiveness of online videos, advertisers are coming up with measures like targeted advertising through pre-roll ads and attached text to ensure that they take advantage of their efficacy. 

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The above are some of the internet marketing advances that are fast transforming how marketing is handled; however, they are not the only ones. There are many more ways internet marketing is being used to change the marketing scene and is, therefore, important that you consider finding out more about internet marketing strategies that are being employed to market brands and products.

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