Brand Repositioning Assignment

Read the following articles:

Notes:

Product Positioning: Refers to the efforts a business makes to identify, place, and sell its products in the

marketplace. To position products, businesses identify customer needs and determine how their

products compare to the competition.

• • Positioning by Price and Quality

  • Position by Features and Benefits

  • Positioning in Relation to Competition

  • Position in Relation to Other Products in Line

Positioning Statement Details: Meant for internal use and acts as a "battle cry" for a marketing team.

Resources:

• Position Statement Guidelines

• What is a Positioning Statement and How do I write one?

Actions:

Using these articles, and/or others you may find as a basis for understanding, develop a re-positioning statement for a product currently in the market that you believe is towards the end of it's life-cycle.

Be sure to address the following:

• • Your rationale for the need to reposition the product

  • How you will reposition the product (for what purpose)

  • Your target audience

  • Key strategies

  • How you will specifically address the product life cycle

This assignment will be turned in tomorrow at the end of the block via email submission to Google Classroom