Home

Creative Marketing Management (CMM) was founded in the fall of 2007 by Johnny Williams.  Williams has extensive experience in college athletics having served as both a coach and athletic director.  Williams has also worked with many notable entertainers since he founded CMM.  

CMM specializes in all areas of sports business including: sponsorship sales, event management, Division I transition feasibility studies, assessments of athletic operations (budget, funding sources, compliance, marketing, academics, personnel, recruiting, etc.), executive searches for administrative and head coaching positions, corporate representation, facility design and career management.
 
“Johnny brought good vision and creative thinking to our athletic department and I am confident that he will be very successful in this new venture (Creative Marketing Management).  He’s a very innovative person who made a difference with everything he was associated with in our department.  I will always be appreciative of the step Johnny took to come here as an Associate Athletic Director after being an Athletic Director at Troy.  I wish him nothing but the best.”
-Mal Moore, University of Alabama Director of Athletics
 

UNA Division I Transition

Video from the University of North Alabama Athletic Department
featuring strategies we developed for their Division 1 transition.