Reducing carbon emissions should follow a three-tiered approach. First improve behavior, then improve the efficiency of energy use, and finally improve the source of that energy.
Investors and energy companies tend to run straight to Priority 3, because that is where there is a strong return on investment. The result: We pump increasingly low carbon energy into a sieve, with that energy coming back out through the walls, windows and doors of our buildings.
Therefore at CCR, we encourage you to consider low carbon buildings and energy projects only where they are accompanied by a commitment to behaviour change as well.