Although most of us probably agree that more attention should be dedicated to your character rather than your reputation, because your character is who you truly are, while your reputation is merely other people’s perception of what they think of you, still much attention is paid to building and maintaining a good reputation, especially if we want our online or offline business to remain successful. Why is this case, and can we even create our own reputation, or is reputation something that is absolutely out of our control - here are some answers from David Rosenberg of cleanyourname, an online reputation company.
The general definition of reputation tells us that our reputation is created by other people who were able to recognize within us something that is appealing or acceptable, things like skills, virtues or the way we think. So, that means that your reputation both depends and does not depend on you. Quite often the way other people perceive us has absolutely nothing to do with ourselves, since it is their subjective interpretation of what we are, regardless of whether their interpretation is based on real facts or not.
Today we even have to think about our online or cyber reputation, because this online reputation can quickly damage your offline reputation, and affect your life. This kind of virtual reputation raises a lot of unanswered questions, and cleanyourname.com SEO specialist will try to explain whether this cyber reputation is virtual or unreal, just as the environment in which it was created, or can it be applied to everyday real life. Because the entire world has completely dedicated its time to the Internet, and most people consider it as their window to the world, you might need to start worrying about your online reputation. Even the most powerful world corporations are not immune to a bad reputation.
According to a recent study commissioned by Microsoft, almost 80% of U.S. hiring managers who searched for candidates said they have rejected candidates based solely on their online reputation, or what they found in their search results.
The internet has such power that can cause Information, regardless of whether it is true or not, to go viral and spread like fire. This force is almost unstoppable. Single information can affect or even destroy your long-term, carefully built reputation, and all within a few minutes. In order to prevent this from happening, David Rosenberg suggests looking into several tools that can help you in building and monitoring your online reputation. But before you even decide to use these tools, you need to have a good strategy for building your reputation, which means that you have to create quality content for your site and decide where to post that content. Whatever you do, do not forget what to first think of your character, and then of your reputation.