Unparalleled IPO Experience

First-hand experience from every seat at the IPO table

Other IPO advisors offer a single perspective: Class V knows IPOs from every angle

Lise Buyer is the founding Principal of the Class V Group, an organization providing strategic and logistical guidance to companies contemplating an initial public offering or a late stage round of fund raising. Ms Buyer founded Class V Group to leverage her unique perspective on the equity markets, gained from having first-hand experience as an institutional investor, investment banker, venture capitalist, board member and internal IPO coordinator/employee.


Previously, Ms Buyer was the Director of Business Optimization for Google Inc. where she was one of the chief architects of the company’s innovative IPO and as a result, a recipient of a Google Founders’Award, the highest employee accolade, given to those who have made extraordinary entrepreneurial contributions to the company.  Before making the leap to the corporate side, she had a long career in the investment industry, including years as a buy side investor, sell side analyst and as a venture capitalist. Through early 2000, she was Director of the Internet/New Media research practice for Credit Suisse First Boston, during which time the quality of her research was ranked #1 in the prestigious Greenwich Associates poll.


Ms Buyer came to the investment banking world as an institutional investor from T.Rowe Price Associates, where she was responsible for the firms’ investments in desktop technology and on the investment committee of firm’s Science and Technology Fund, consistently one of the top performing technology mutual funds at that time.  She began her career on Wall Street as an analyst of both the technology and entertainment industries.  Ms Buyer was Chairman of the Independent Directors and of the M&A Committee of the Board for Greenfield Online (NASDAQ: SRVY) until it was acquired by Microsoft.    She is a Trustee of the Nichols School,  a past Fellow of the Davos World Economic Forum and recipient of a 2012 Silicon Vally Women of Influence award. She holds a BA from Wellesley College and an MBA from Vanderbilt University's Owen School of Management.