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Hongwei "Chris" Yang

Ph.D. Mass Communications
Southern Illinois University Carbondale
yangh@appstate.edu

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I received my Ph.D. in mass communication with a concentration of advertising from Southern Illinois University Carbondale (SIUC) in 2006.

I joined the Department of Communication at Appalachian State University in 2007 as a tenure-track assistant professor of advertising. Currently I am teaching Foundations of Advertising, Media Planning and Communication Research Methods.

My research is focused on advertising/marketing via new media (Internet, social media, mobile media etc.). My studies were and will be published in International Journal of Mobile Marketing, Chinese Journal of Communication, Journal of Targeting, Measurement and Analysis for Marketing, Asia Pacific Journal of Marketing and Logistics, Journal of International Consumer Marketing, Journal of New Communications Research,
Journal of Computer Information Systems, Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior and Journal of Asia-Pacific Business.

I have been happily married for more than 3 years now.