Jae-Woo Choi, Ph.D.

Jae-Woo enjoys the process of using automated machine learning techniques to optimize complex marketplaces. Prior to Meta (Facebook), he used computer vision and NLP to optimize the supplier-customer marketplace at Wayfair, external perception for autonomous flight at Aurora Flight Sciences (a Boeing company), and optical metrology for industrial automation at FARO Technologies. Born in South Korea, Jae-Woo grew up in L.A., and prior to his 7 year stint in Switzerland partially during and after his Ph.D., he studied electrical and computer engineering, receiving his B.S., M.S., and Ph.D. degrees from Caltech.

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I have worked at all stages of product development, from my PhD to startups to successful acquisition at Aurora Flight Sciences with Boeing, launching a successful product line while at FARO, and defining the technical strategy and vision managing an organization of 35+ machine learning scientists and engineers at Wayfair. I hold >20 trade secrets and patents (pending or granted), was published >40 times in journals and conferences, and my work has been cited >250 times.

My current interests are in applying AutoML to optimize the advertisting marketplace. My industrial career largely focuses on transitioning computer vision academic research into commercial products. Previously, I applied computer vision, NLP, and deep learning techniques to improve both the supplier and consumer experience and internal engineering tools at Wayfair. Prior to that, I led efforts on computer vision and deep learning for autonomous flight in the Robotic co-pilot and eVTOL programs at Aurora Flight Sciences, a Boeing Company. And even earlier, I focused on optical metrology for industrial automation, i.e., the FARO Cobalt product line and Robo-Imager.

The overarching theme of my academic career was in applying optofluidic (optics + microfluidics) techniques for biological and energy applications. My interests were in optofluidics, solar technologies, plasmonics for biosensing and energy, electrowetting, and dielectrophoresis.

During my postdoc, I was in charge of the optofluidics component of the Nano-Tera SHINE project for photovoltaic-based hydrogen production and project manager for biological tissue ablation.

My PhD was performed as part of the DARPA Center for Optofluidic Integration. I made novel biosensors.

Contact info:

choijw (at) gmail (dot) com

jaewoo (at) fb (dot) com