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Marketing

 
It is evident that the demand for quality Affordable Housing in Arizona is in short supply and the growth in recent years of quality housing has not included the Affordable Housing market.  Centurion Management Company (CMC) believes the best way to respond to these imbalances is to:
a. Target the specific needs of the local community (i.e., family sized units);
b. Increase the available supply of quality Affordable Housing.
To effectively capitalize on the property's potential, CMC will establish a diverse resident mix by targeting the following markets:
a. Lower Income Households.
b. Fixed Income Retirees.
c. Commuting Residents employed in the downtown area.
d. Special needs groups (e.g. ADA).
In order to achieve the maximum economic occupancy, CMC will market the property by utilizing the following methods:
  • Participation:
    Involvement in local affairs is critical to developing good public relations and becoming an active member of the community.  The following local organizations will be targeted for their involvement in the local community and the diversity of their member base:
    Chamber of Commerce
    (Monthly Apartment Listings)
    Visitors Centers
    (Local Information Center)
    Local Realtor Associations
    (Relocation Referrals)
    Arizona Multi-housing Association
    (Apartment Association/Government Affairs)
    H.U.D.
  • Product Awareness:
    CMC has established extremely high standards in the areas of apartment maintenance, resident relations, etc., all designed to attract new tenants and improve resident retention.  The following is a partial list of recommendations that would be beneficial in helping CMC to achieve and maintain these standards:
    Energy Efficient Units
    Decreased utility costs due to use of energy saving construction materials, (e.g. roof, windows & heating systems).
    Property Signage
    Drive by traffic is usually the number one marketing resource for any apartment community.
    Property Curb Appeal
    Should include landscaping and color schemes that distinguish the communitywhile conforming to the surrounding area.
    Property Amenities
    May include laundry room, clubhouse and exercise room.
    Unit Amenities
    May include balconies/patios, storage closets, dishwashers, washer and dryer connections, garbage disposals and blinds.
  • ADVERTISING: The following local media sources will be evaluated for their respective target audience and cost efficiency:              a. Chamber of Commerce and Visitor Center Publications
    b. Internet Advertisings (Apartments.com, Move.com, Rent.com, Craig’s List, & Vaultware).
    c. Newspaper Publishings (Arizona Republic, Tucson Newspaper, & La Estrella)
    d. Rental Magazines (The Apartment Finder, The Apartment Guide & For Rent).
    e. Rental Locators.
  • DIRECT MAILINGS:
    By shopping the property's competition and outlining markets, our management team can target those competitors that are:
    a. Not adequately maintaining their property or units.
    b. Not providing a minimum of property and unit amenities.
    c. Charging excessive rents.
    Then, at a relatively inexpensive rate, CMC will immediately send direct mailings to the individual residents of those target properties.
  • Referrals:
    CMC strongly believes in "word of mouth referral".  It is a proven fact that satisfied residents become long-term residents and tell others how they feel.  
    Our high standards in the areas of apartment maintenance and resident relations are key to creating an atmosphere in which residents continue to reside in our communities year after year as well as continue to refer new residents during their stay and long after they leave.
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