Detailed Colloquium Program


Thursday, April 22

5:00 - 9:00 pm                   Registration

          (Ground Floor, Barker and Steinmetz Lobby)

          6:00 - 9:00 pm  Welcome Reception

          (Ground Floor, Barker and Steinmetz Lobby)  

Friday, April 23

8:00 - 11:00 am                 Registration Continues

          (Ground Floor, Barker and Steinmetz Lobby) 

          8:00 - 8:45 am Breakfast and Poster Session 1

          (Ground Floor, Barker and Steinmetz Lobby) 

Relationship Marketing and Gratitude in a Membership Association

            Nathan Vincent* & Cynthia Webster, Macquarie University, Australia  

The Impact of Social Agency on the Formation of Child-Brand Relationships

            Farrah Arif*, Cambridge Judge Business School, United Kingdom  

An Emerging Market Context Study of Brand Relationships and Brand Personality: Linkages, Moderators and Customer Behavior

            Arvind Sahay* & Nivedita Sharma, Indian Institute of Management, India  

The Relation Between Brand Personality and Brand Relationships

            John Gironda*, Micah Murphy & Maria Petrescu, Florida Atlantic University, USA 

Antecedents and Consequences of Brand Loyalty

            Sahar Mousavi* & Margaret Bruce, University of Manchester, United Kingdom

8:45 - 9:00 am                 Official Colloquium Welcome

                                       Introduction Dean Laurie Joyner

                                       Welcome Dean Joyner

                                       Welcome from Conference Organizers 

9:00 - 10:30 am               Session 1 Understanding Relationship Development

                                       (SunTrust Auditorium)

Chair: John Wittenbraker, GfK Brand & Communications, USA 

Everything I Want to Be: Customer Chemistry and Identity Construction

            Michael Breazeale* & Nicole Ponder, Mississippi State University, USA 

How Relationships with Consumer Ad Creators Develop and Affect Viewer Response
            Colin Campbell*, Simon Fraser University, Canada 

Brand Relationship Quality as a Formative Third-Order Construct: Findings of a Cross-Industry Study in the German Consumer Market

            Falko Eichen* & Manfred Bruhn, University of Basel, Switzerland; Karsten Hadwich, University of Hohenheim, Germany  

          10:30 - 11:00 am  Break

          (Ground Floor, Barker and Steinmetz Lobby) 

          11:00 - 12:30 pm   Session 2 Brand Love

                  (SunTrust Auditorium) 

Chair: Falko Eichen, Universitat Basel, Switzerland 

The Brand Love Relationship: Its Nature and Consequences

            Aaron Ahuvia*, Rajeev Batra & Rick Bagozzi, University of Michigan, Dearborn, USA 

Love Actually? Investigating Consumers’ Brand Love

            Daniel Heinrich*, Carmen-Maria Albrecht & Hans H. Bauer, University of Mannheim, Germany 

Brand Love: Antecedents and Consequences

            Noel Albert*, Wesford Business School, France; Dwight Merunka, University Paul Cézanne (IAE) & EUROMED School of Management, France; Pierre Valette-Florence, University of Grenoble (IAE), France 

How Parasocial Love Drives Brand Relationships

            Marc Fetscherin* & Alan Landau, Rollins College, USA     

          (Ground Floor, SunTrust Auditorium) 

          2:00 - 3:30 pm  Session 3 Exploring Brand Relationship Varieties and Types               (SunTrust Auditorium)  

Chair: Carmen-Maria Albrecht, University of Manheim, Germany 

A Comparative Investigation of Popular Brand Relationship Types

            Felicia Miller*, Marquette University, USA; Susan Fournier, Boston University, USA; Chris T. Allen, University of Cincinnati, USA 

The Brand Avoidance Relationship: Exploring Consumer Motivations

            Allyn White*, Michael Breazeale & Cynthia Webster, Mississippi State University, USA

The Lived Experience of Brand Flings

            Claudio Alvarez* & Susan Fournier, Boston University, USA 

                                        3:30 - 4:00 pm  Break

                                        (Ground Floor, Barker and Steinmetz Lobby) 

          4:00 - 5:30 pm  Session 4 Brand Relationship Stresses and Strains           

          (SunTrust Auditorium)   

Chair: Marina Carnevale, Baruch College- City University of New York, USA

Will They Stay or Will They Go? The Role of Affective Commitment in Consumer Responses to Negative Brand Information

            Christy Ashley*, East Carolina University, USA; Sajeev Varki, University of South Florida, USA 

The Antecedents and Consequences of Brand Forgiveness

            Leigh Anne Novak Donovan*, C. Whan Park & Joseph Priester, University of Southern California, USA

Influence of Customers’ Relational Models on Responses to Service Failure

            Velitchka D. Kaltcheva* & Robert Winsor, Loyola Marymount University, USA; A. Parasuraman, University of Miami, USA   

                                        5:30 - 5:45 pm Official Colloquium Photo (TBD) 

                                        5:45 - 6:15 pm  Free Campus Tour and Reception

          (Start at Ground Floor, Barker and Steinmetz Lobby) 

          6:15 - 7:00 pm Reception

          (Mills Memorial Center, Outdoor patio) 

                                        7:00 - 9:00 pm Gala Dinner

                                        Keynote Speaker Prof. Dr. Susan Fournier

                                        (Mills Memorial Center, Ground Floor, Galloway Room) 

Saturday, April 24

          8:00 - 9:00 am  Breakfast and Poster Session 2

          (Ground Floor, Barker and Steinmetz Lobby) 

Friends or Freeloaders? To What Degree Should Brands and Consumers Entertain the Concept of Mitigating Losses, When Relations Sour? 

            Jonathan A. J. Wilson*, University of Greenwich, United Kingdom; Joseph E. Morgan, The Ogilvy Group, United     Kingdom 

Social Consumer Evolution and Embedded Learning

            Sandra Maria Correia Loureiro*, University of Aveiro, Portugal; Hans Ruediger Kaufmann, University of Nicosia,             Cyprus; Gianpaolo Basile, University of Salerno, Italy 

The Effects of Perceived Value, Brand Relationship, and Brand Love on Loyalty Intentions: An Empirical Study

            Sandra Maria Correia Loureiro*, University of Aveiro, Portugal 

Analyzing the Impact of Online Services on the Consumer-Brand Relationship

            Silvia Cacho-Elizondo*, IPADE Business School, México 


          9:00 - 10:30 am  Session 5 Brand Relationships & Identity Dynamics

                  (SunTrust Auditorium) 

Chair: Aaron Ahuvia, University of Michigan- Dearborn, USA 

Self-Identity and Brand Choice: A Brand Relationship Perspective

            Hazel H. Huang*, Durham Business School, United Kingdom  

Relationship Anxiety, In-Group Identity and Brand Relationships

            Sara Loughran* & Vanitha Swaminathan, University of Pittsburgh, USA

Brands Are Like Friends: Goals and Interpersonal Motives Influence Attitudes Toward Preferred Brands

            Christopher R. Long* & Christina Albee, Ouachita Baptist University, USA; Philip A. Gable, Texas A&M University, USA; Courtney Boerstler, University of Oregon, USA  

The Effect of Social and Psychological Brand Identification on Brand Attachment: Moderator Effect of Consumer Self Esteem

            Haythem Guizani*, Wesford Business School, France ; Pierre Valette-Florence, CERAG, University of Grenoble, France  

                                        10:30 - 11:00 am Break

                                        (Ground Floor, Barker and Steinmetz Lobby) 

          11:00 - 12:30 pm  Session 6 Brand Relationships in Communities and Cohorts 

                  (SunTrust Auditorium) 

Chair: Hazel Huang, Durham Business School, United Kingdom 

Consuming “Wannabes”: Towards an Understanding of Relationship Formation Between Consumption Communities and Aspiring Celebrities

            Marie-Agnes Parmentier*, HEC Montréal, Canada; Eileen Fischer, Schulich School of Business, York University, Canada  

Multiple Endorsements and Consumer-Human Brand Attachment

            Jasmina Ilicic* & Cynthia M. Webster, Macquarie University, Australia 

Tribal Passion and the Harley-Davidson Phenomenon: HOGs Down Under

            Sharon Schembri*, Griffith University, Australia 


                                        12:30 - 1:30 pm   Lunch and Poster Session 3

                  (Crummer Building, Ground Floor, Barker and Steinmetz Lobby) 

Psychological Sense of Brand Community - What Is It? How Can It Be Measured?

            Natalie Neumann*, Fabian Goebel & Anton Meyer, Ludwig-Maximilians-University of Munich, Germany 

Teenagers' Brand Relationships - From Social Filters to Shoulders to Lean on

            Samil Aledin*, Turku School of Economics, Finland 

The Impacts of Brand Love and Brand Equity on Loyalty and Purchase Intentions of Consumers: An Empirical Research in the Automotive Sector

            Cid Goncalves Filho* & Gustavo Quiroga Souki, Fumec University, Brazil; Plinio Reis Monteiro, Analysis Institute, Brazil 

          1:30 - 1:45 pm Award Ceremony

          (SunTrust Auditorium) 

          1:45 - 2:00 pm Future Paths of Consumer Brand Relationship Research

          Conference Organizers 

          2:00 pm  Colloquium Ends        

* presenter

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