Lawn Equipment Stores. Used Photographic Studio Equipment.
The 2011 Report on Lawn and Garden Equipment and Supplies Stores: World Market Segmentation by City
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.83% (6)
In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.
In what follows, I summarize the economic potential for the world's major cities for "lawn and garden equipment and supplies stores" for the year 2011. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.
Old Tractor and Old Story
My dad wanted to be a farmer. He thought he was going to be a farmer. He grew up on a farm and his dad gave him 40 acres when he was just knee high but there was another plan in store for him. The township had a blacksmith shop but the blacksmith had died. The widow came to see my dad and asked if he would consider taking over the shop. Dad was just a kid - 32 years old. He didn't know anything about blacksmithing but the widow assured him her husband had always wanted him to take over the shop. That made the decision for dad. He had to move five miles away from my grandfather's farm and my mom, a neighboring farm girl, didn't want him to have to go alone so she married him. (There was never any mention of romance in this story.) Dad went to welding school evenings while mom waited in the car and worked on her handwork (crocheting, knitting, tatting and lacework). First it was steel rims for wooden wheels, plow shares to sharpen and sickles to grind. Later it shifted to welding of farm equipment, then engine repair and still later - much later - small engine repair. He and mom built a house next door to the shop and moved in on Pearl Harbor Day - the real one. Good idea except for one small issue - if he wanted time off, we would have to leave home. When customers needed him, if he was home, they would just come to the house and get him. With the war came a new dream. He would go to California and be a welder in the shipyards. The neighborhood farmers soon put a stop to that. They signed a petition to have dad frozen where he was. They called him "essential". I think he must have been proud and disappointed at the same time. Farmers came from near and from neighboring counties to have him fix their equipment and if there was no fix, then make new parts to replace the old. We lived in Northern Minnesota in the midst of some of the 10,000 lakes and each week during the summer a whole new crop of tourists would arrive. They brought their lawn mowers, their boat motors, their kids' bikes, their wives' kitchen chairs with the bright plastic and silver legs, Tonka toys and anything else that needed to be welded or repaired. Lots to do but my dad always understood how important the farmers were and knew they were his priority. Once when a "lake person" brought a lawn mower into the midst of a crowd of farmers waiting for harvest equipment to be repaired, asking what dad could do to help him, dad's answer was, "I can help you load it back up so you can take it somewhere they have time to fix it for you." And that's exactly what he did. When he came back into the shop loud clapping greeted him. Whenever I see old tractors or farm equipment, I think of my dad. He worked till he was just weeks away from his 90th birthday and died within a few months after. In our town - with a population of ten - I think it says a lot that just shy of 300 people showed up at his funeral. I'm pretty sure he could have made this tractor "purr like a kitten" with a little effort.Detroit Edison Electric Plant - Royal Oak, Michigan
After this building was used to power the streetcars, it became Billings Feed. They are presently located at 221 N. Main in RO and their website states: Billings started in the 1940's as a small feed store in downtown Royal Oak, selling everything from chicken scratch to dog food even hay for the horses. In the 1950's we decided to tackle a new beast and take on lawn equipment.We started out strictly selling mowers for the residential customer, but quickly started handling commercial equipment like Bobcat and Locke. In 2001 we relocated to our present facility (221 N. Main St.) as we transitioned the feed business out of our inventory and focused all of our time into the power equipment industry. Wine market in works for old trolley building in downtown Royal Oak metromode, 2/28/2008 A once empty oddity in downtown Royal Oak is now fully occupied since Cloverleaf Fine Wine announced plans to move into the St. Clair Edison building's basement space. "We decided a downtown location would be much better as far as visibility," says Michael Chetcuti, owner of Cloverleaf and the St. Clair Edison building. "The basement with all of the reclaimed brick should be a wine cellar." The business (moving from Southfield) is expected to open in mid March. Chetcuti, rehabbed the building on downtown's south side last year so he could move his cutting-edge automotive firm, Streetcar USA, there. The structure, 711 S Main St., is more than 100 years old and was originally used to house generators that powered streetcars on Woodward Avenue for 50 years before becoming a warehouse. Its age made it obsolete but its historical character also made it attractive as a new home for the specialty auto technology firm. Source: Michael Chetcuti, owner of Cloverleaf Fine Wine Writer: Jon Zemke
WHAT IS LATENT DEMAND AND THE P.I.E.?Similar posts:
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).
The latent demand for lawn and garden equipment and supplies stores is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.
For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this report
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