In the current climate of budget cuts and public education scrutiny, we at CASL believe that we have an extraordinary opportunity to showcase the value of school librarians as 21st century educators. This will help ensure an environment in which school librarians and school library programs can survive and thrive.
New Colorado Academic Standards
During 2011, Colorado schools began implementing the newly revised Colorado Academic Standards (CAS). School Librarians are uniquely qualified to teach to and assist in the implementation of the new standards, which reflect workforce readiness and 21st century skills. The 21st Century skills as defined by the Colorado Department of Education are critical thinking, collaboration, information literacy, invention and self-directed learning. We realize, however, that many of our stakeholders may be unfamiliar with what is meant by the phrase “21st Century skills” and many do not realize the essential role that school librarians play in teaching those skills to students.
The Project – Marketing 21st Century Skills
The CASL Board has been hard at work creating a brand or “taglines” for the 21st century skills of the Colorado Academic Standards. We tackled this mission with the goal of creating a 3-5 word tagline for each of the skills (the fewer the syllables the better) so that administrators, teachers, students and also NON-educators would have a better understanding of what they mean. Here is the result:
On this site, you will find message templates (sample e-mails, letters, newsletter blurbs, brochures, and even videos) containing these taglines and targeting specific stakeholder audiences in order to promote school librarians as 21st century skills experts. We hope that these sample templates will be used by school librarians and school library advocates to inform their communities about the vital and irreplaceable role that school librarians play in teaching and learning. Maybe you’ll get inspired to create something for us that we can use, too. In the meantime, we hope you find this site helpful.
The Colorado Association of School Librarians - Please join us.
Becky Johnson - President
Christine Schein - President Elect
Yvonne Miller - Past President
Dave Sanger - AASL Delegate/Higher Ed Representative
Becky Russell - CDE Liaison to CASL
Paula Busey - At Large Member
Megan McQuinn - At Large Member
Jassica Babbs - At Large Member
Questions? Contact: Becky Johnson, CASL President, e-mail: firstname.lastname@example.org