Resources from Previous Meetings

Below are resources and presentations from the previous meetings:
  • Princeton University: December 12th, 2014
  • New York Institute of Technology: December 13th, 2013
  • Villanova University: December 7th, 2012
  • Princeton University: November 18th, 2011
Please contact the presenter(s) for permission to re-use content from any presentations linked from this page, thank you.

2014 Cool Tools & Best Practices

2014 Featured Presentations*

“How Effectively do Career Centers Educate and Advise Students in the Use of Social Media?” 
Eva Kubu, Princeton University Career Services
For questions or to quote any of the data presented, please email

"The Evolving Technology Landscape"
Garrett Lord, Co-founder of Handshake
Please tweet @GarrettLord for any questions.

Ryan Maguire, Princeton University Office of Communications

Virtual Presentation
Sree Sreenivasan, Chief Digital Officer at the Metropolitan Museum of Art and Adjunct Professor at Columbia Journalism School
Please tweet @sree for any questions.

CSTM 2014 Summary on Storify
Compiled by Lauren Kohari, Columbia University Center for Career Education

2013 Cool Tools & Best Practices

SnapAppointments, Elisa Seeherman, The University of the Arts - Online appointment scheduling system that syncs with Outlook calendars. Enables students and alumni to go onlne 24/7, see staff availability, and make appointments that fit their schedule.

Resumes for America (Resume Companion), Elisa Seeherman, The University of the Arts - Resume and cover letter building system that partners with colleges/universities to offer their resource for free, as long as .edu email addresses are used. Very flexible/customizable system that is useful for students/alumni who have no idea where to start.

RebelMouse, Megan Wolleben, Bucknell University - RebelMouse is your social front page and automatically updates as you post on social networks as well as when you blog directly on your site.

Vizify, Lauren Kohari, Columbia University - A better personal website based on your social media profiles. Use to boost your online presence.

Tagxedo, Cathy Shankweiler and Rochelle Crozier, Lafayette College -
Turns words into a visually appealing word cloud.

Poll Everywhere, Gerald Tang and Katie Taflan, Columbia University - Audience response system that uses mobile phones, Twitter, and the web. Responses are displayed in real-time on charts in PowerPoint or Keynote presentation.

LinkedIn Media Links + Google Docs, Sabrina Woods, Northeastern University - With media links, you now have the ability to turn your LinkedIn Profile into a Portfolio. Consider using Google Docs to create a page that you can then connect to LinkedIn.

Live Text-in Q&A with TitanPad, Kevin Grubb, Villanova University - At a recent event with over 175 students in attendance, Kevin asked students to text-in their questions for a presenter so he could best capture all questions and control the flow of conversation. He talked about how the text-in worked and showed TitanPad - a website you can easily access on a computer and iPad so the question manager and event moderator can view questions on the same page simultaneously.

Student Engagement with LinkedIn, Kelly Alice Robinson, Boston College - Boston College's efforts in obtaining better student engagement regarding LinkedIn. This includes: workshops, LinkedIn Labs, webinars, webpage, LinkedIn Photobooth, LinkedIn Profile Review appointments, and our newly created LinkedIn Profile Effectiveness Rubric.

uConnect, Kelly Alice Robinson, Boston College - uConnect is an interface for career/recruiting, which becomes a portal to the Career Center's social media, and provides a much more engaging experience than the typical career CSMs. This tool runs on Wordpress, which makes it very user friendly. Boston College has branded theirs as CareerEdge. 

Twitter (event hashtags), Candice Sierzega, Lehigh University - Lehigh has started using event specific hashtags for workshops, on-campus interviewing, and the Career Fair. Students who follow the office on Twitter are able to get real-time updates on events. This cool tool worked well at the Fall Career Fair with student, staff, and employer engagement. They see this tool as being valuable at events too where there is limited space to encourage students to get there early and to best plan their time.

Hootsuite, Lindsey Plewa, CUNY, Baruch College - Social media dashboard used to schedule diversified content.


Customizing Your Google Docs Forms & Assessment Surveys, Suzanne Grossman, Brooklyn College, CUNY - Learn how to create Google Docs Forms for your events and follow up surveys - and how to customize them with images and videos, an option only more recently available through Google Docs Forms. Creating these forms and surveys is an easy way to track event registration and gather data which can be shared with other colleagues or downloaded and distributed.

Instagram, Shannon Kelly, University of Pennsylvania - Share moments through pictures. This is one of the most popular social networks out there today - so how can Career Services tap its popularity?

Remind 101, Jairo Ledesma, Florida International University - Tool used mainly by teachers to text students. Can be used by Career centers to text event information to cohort of students (example: student leaders). Tool is free for all parties to use and gives you potentially limitless amount of texts that can be sent.

Memes Marketing Using Meme Generators, Stacie Mitchell, LIM College - Use memes to create a buzz around campus and on social media and as a fun way to draw attention to career events. They are very simple to make using meme generators online. For some additional examples, check out St. Edward's University Career Services Memes.

Vine, Tara Schwartz, New York University - Vine is an app that allows users to create and share six second looping videos. At the Wasserman Center for Career Development, Tara uses the app to create how to videos (such as how to check into the Center) and to capture quick clips of events. The video clips get automatically posted to Twitter.

LinkedIn Alumni, Kristina Simonsen, John Jay College - Utilization of LinkedIn Alumni tool to assist students in their job search, especially when targeting companies and contacts for informational interviewing.

eWorkshops, Naomi Naiztat, Teachers College, Columbia University - eWorkshops allows students and alumni to view workshops 24/7. Using the Adobe Captivate,TCCS staff recorded core career development workshops. Students and alumni can view the PowerPoint as they listen to the workshop presentation.

Voysee, Meghan Makarczuk, Manhattan College - Imagine what you could accomplish if Instagram, Vine and iPhone's Voice Memos were all available in one app. Voysee allows users to create an all-in-one storytelling video that can be shared with students, faculty and staff. You can add pictures, videos, soundtrack, add filters and transitions in one sharable video (and it's free!).

2013 Featured Presentations*

Career Center Social Media Survey 2013 Report
Eva Kubu,
Princeton University Career Services
For questions or to quote any of the data presented, please email
Garry Golden, Academically Trained Futurist

John Hill, Higher Education Evangelist at LinkedIn
Special guest: Lindsey Pollak, Generation Y Career Expert, Gen Y Speaker, Millennial Expert, LinkedIn Spokesperson, Career Expert
Compiled by Lauren Kohari, Columbia University

2012 Cool Tools & Best Practices

Asana - Build a shared task list for teams in an effort to re-imagine the way people work together. Presented by Gerald Tang and Katie Taflan, Columbia University, where Asana is used to manage work-study student projects.

Blogging About Careers - Engineering Career Resources & Employer Relations at the College of Engineering at Penn State University, presented by Carmen P. Bilén. To review the presentation, select here*.

Career Fairs and Social Media - How social platforms support fairs/events and influence marketing, presented by Lauren DeSoiza, Babson College. To review the presentation, select here*.

Hosting Online Events and Chats - Finding effective online group communication tool, presented by Nancy Richmond, Northeastern University. To review the presentation, select here*.

Infographic Design Tools for Non-Graphic Designers - presented by Eva Kubu, Princeton University. To review the presentation, select here*.

LinkedIn Networking Group: Engaging Students and Alumni in Career-Related Conversations - University of Richmond Career Connections, presented by Diana Burkett. Tips for managing a group:
  1. Be where the people are – replaced stale and unused Career Network with an active LinkedIn group because of the captive audience and more relevant professional information. 
  2. Use LinkedIn group as a conversation starter with students, messaging them about importance of proper social media use; using workshops, photo booth at Corporate Expo to prepare students for LinkedIn; once students are members of the LinkedIn group, they become alumni, so model perpetuates the cycle of keeping them engaged in helping other students.
  3. Use LinkedIn group to share already existing content such as our blog posts, feature stories, breaking news from the University, newsletters, etc.
Pinterest - Creative ways to utilize this virtual pinboard, presented by Tara Schwartz, New York University. Visit NYU Wasserman Center for Career Development's Pinterest boards to learn more.

Social Media Analytics for Facebook and Twitter
- Return on Conversation (ROC), presented by Megan Wolleben, Bucknell University. To review the presentation, select here*.

Social Media Challenge - Educating your students and increasing social media engagement, presented by Shannon Kelly, University of Pennsylvania.  Visit her Prezi to learn more.

Tout - Capture Short 15 Second Video Status Updates that are shared instantly with friends, family or the whole world through Twitter and Facebook.  Presented by Gerald Tang and Katie Taflan, Columbia University, as a tool for short video clips of employers, students and alumni at events.
Virtual Career Center - Dynamic, online resource center built within a Facebook page,, presented by Matt DiGiovanni and Matt Caporale, University of New Haven Career Development Center. A new version two, which is online, but hasn't been launched yet, can be found here:

2012 Featured Presentations*

Digital Disruption in Higher Education
Andrew Gossen, Cornell University, @agossen

Rules of Engagement
Eva Kubu, Princeton University, @eva_kubu


2011 CSCTF (later known as CSTM) - Information from last year's event held at Princeton, to serve as historical archive and ongoing resource.

Career Counselor Technology Form - Join our LinkedIn group to gain "Free" access to a global online community for career counselors and educators to come together to share technology information, experiences and knowledge.

Crocodoc - Embed a versatile PDF viewer, used for the Virtual Career Center's Resource Library.

jQuery and jQuery UI - Resource for Version 2 of the Virtual Career Center

TwitterCounter - Stats on # of Tweets v. Followers.

TweetReachReport on reach and exposure data for tweets.

TweetStats - Graph your Twitter Stats including Tweets per hour, Tweets per month, Tweet timeline, Reply statistics.

Tweroid: Shows you time frame when your followers are on most and when you get the most exposure for your tweets.

*Please contact the presenter(s) for permission to re-use content from any presentations linked from this page, thank you.