Learning Sessions

Learning Session 4

Topic: Climate & Energy Truths: Making the Necessary Connections 

The recording of this session is available here.

Date:  November 17, 2009
Time: 12:00 PM Eastern, 9:00 AM Western
Session Description:

Climate and Energy Truths is a communications research project conducted to determine effective frameworks and messages for speaking with the American public about climate change, climate solutions, renewable energy and carbon-based fuels.  It is an ecoAmerica project conducted by Westen Strategies and Lake Research Partners with support from NRDC, Pew and individual investors.

The Truths project consisted of a meta-research of other publicly available major communications research projects followed by a series of focus groups, then rounds of dial-tests and phone surveys involving over 2,000 American voters. 

Robert M. Perkowitz, ecoAmerica, will discuss how Campus Sustainability Professionals can use this data to move forward sustainability issues on campus and in upcoming climate legislation.

Speaker Information:

Robert M. Perkowitz

Bob Perkowitz is founder and president of ecoAmerica , a non-profit consumer research and marketing organization that works with strategic partners to engage millions of Americans in climate and environmental solutions.   He also sits on the boards of Environmental Defense Fund and World Bicycle Relief, and was a Trustee of the Sierra Club Foundation from 2001-2007.

 In the for profit sector, currently is Managing Partner of VivaTerra LLC, America’s value leader for well-designed and made home, accessory and gift products that are inspired by and good for nature.  Over the past 25 years Bob has been president of retail and manufacturing organizations with revenues ranging to $600 million, including Cornerstone Brands, Inc., Smith+Noble, LLC and Joanna Western Mills.  He also sits on the boards of Snap A/V and Treehugger, and has been a director of a number of other corporations including SRAM, Inc. and Potenco LLC.

Bob received a B.S. in Social Thought from Lake Forest College and an M.B.A. from Lake Forest Graduate School of Management. He resides in Washington, DC and San Francisco with his wife Lisa Renstrom.  


ecoAmerica is a nonprofit that uses psychographic research, strategic partnerships and engagement marketing to shift the awareness, attitudes and behaviors of environmentally agnostic Americans.  We “start with people” and partner with NGOs, corporations and foundations to rebuild a values majority for climate and environmental solutions with highly-leveraged, large-scale consumer engagement programs.    


Register here for updates: http://sites.google.com/site/campussustainmedia/Intro

Please join the session on TBA by dialing: 712-775-7000 passcode 667911#.
If you have any difficulties accessing the session, please e-mail Janna Cohen-Rosenthal for assistance.

See Resources for relevant materials and a recording of the call a week after this date.  Note: The call is limited to the first 100 participants. If you can not call in we will be posting the recording.To be reminded about calls please fill out information here: http://sites.google.com/site/campussustainmedia/

Upcoming Learning Sessions:

    1.  January 2010- TBD

Previous Learning Sessions (recordings available on the resources page):

    1.  May 2009Introduction to Media Strategies - Presenter: Lindsey Cromwell, Santa Clara University
    2.  July 2009: Encouraging Pro Environmental Behavour - How Social Psychology Can Help Us - Presenter: Dr Robert Cialdini
    3.  August 2009: Understanding and Overcoming Psychological Resistance to Promote Environmental Behaviors with Dr. Jessica M. Nolan