This was a Japanese camera, made in 1965 by Petrie. It had a large lens at the top of the body, and the film, instead of running behind it, ran from side to side in the bottom of the camera, getting light from the lens by way of an angled mirror. It also used its own, special-purpose film that produced a positive print without the need for a negative, and it had a built-in flashgun that popped up under a flap on top of the lens. The Fotochrome was sold door-to-door for promotional advertising. It wasn’t a great success.

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