"Social Media" is a term used to reference the popular, easy-to-use web-based tools that have deeply transformed the way people today communicate, socialize, share content, and connect. Social media continues to redefine traditional roles that have long standing histories in our society. Today anyone can be a public author. Today anyone can be a video producer. Today everything is reviewed and commented on, if you like it or not (you may now be thinking about ratemyprofessor.com!).
So, what exactly is social media? The most important characteristic to understand is the potential social media holds for helping people make connections with others and share ideas. For a simple, straightforward illustration of how social media works, view this video by the Common Craft Show: