There are a couple of challenges faced while product photography , starting from the product,its size, its surface, understanding the light and lot more. It is science purely, you have to understand the basics and then execute the extra ordinary. One of the most common question asked to me by couple of amateur photographers is
How to Represent Product Sizes in Product Images ?
91% Quality product images are judged on few parameters like beauty, accuracy and consistency. All these parameters contribute in good shopping experience but accuracy is the one which builds trust. Trust is rated highly valuable especially in such competitive E-Commerce world. A survey shows that almost 40% of revenue in E-Commerce is generated through repeat buyers, who are merely 8% of all users. A customer can only be retained by providing him/her the best shopping experience. This can be achieved by presenting customers exactly what they are getting. Accurately and precisely representing your product eliminates confusion and builds brand loyalty.
Scale is one of the serious and trickiest challenges product photographer in india face. Accurately showing different sizes while still maintaining image consistency is quite a challenge.
So how will you maintain size differentiation in your images when you have different sizes e.g. small, medium and large?
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Even if you opt for Fashion Photography, you will have to follow a set of certain rules. For all sort of campaign shoots, Advertisement shoots or any other sort of creative photography the basics always remain the same. Margins create impressions of distinct sizes: As an e-tailer our aim is to prevent someone from buying the wrong size due to no or little distinction in sizes. Such wrong purchases disappoints the customer and ultimately dents the e-tailer. E-commerce photography in india is growing at a good pace, therefore we would suggest you to build up a strong portfolio and jump in the market. Bring It Online Media private limited does provide digital marketing, SEM, SMO, Commercial and Creative Photography , Unique concepts with great presentation. Product shot photographer in Gurgaon and Noida are rare to find.
Lets take an example of shoulder handbag and try to figure out the problem.
Sometime you will find that every product looks identical sized but you can only differentiate by reading the text written alongside the product image. This is not at all user friendly. People are more likely to connect with images as compared to text. So it is very likely that customer will miss the text and make a wrong purchase on the basis of product image. Never expect, such unsatisfied customer will ever visit your website again. Also, these same rules applies in Fashion Photography as well. All the experienced Fashion Photographers recommend and follow these techniques.
So what is the solution of this?
Image Margin: Image margin creates relative size for your product. A margin, here, is the distance between the product and the boundary of its image, measured in all right, left, top and bottom directions. Here we are majorly concerned with top margin only. Product and fashion photographers specially have more challenging scenario when they have to make unrealistic things happen in their visuals.
Let’s say we have two products named “A” and “B” with A slightly bigger than B. Using image margin technique, we can clearly see that B has more margin between the top of the product and image frame than product A. Image remains same size but the product within it becomes smaller. Since the product gets less of the image and screen, its believed to be smaller in actual also. If you are looking for services like Fashion photography, look book, catalog shoot, food photography, ecommerce product photography, image shoot, product shoot studio in Delhi, Gurgaon, Noida, Faridabad, Ghaziabad, Manesar, than this is this right option to opt.
With this very simple but powerful technique you can really make a difference in your business. This is something product photographers always pay high attention while clicking same products of different sizes. You can find such good product photographers in Delhi, Noida and others parts of the city. If you are looking for best fashion photography company in Delhi , Gurgaon, Noida , Delhi Ncr feel free to visit bringitonline.in/fashion-photography.html