How to Say It

Speech Project 4 from the Competent Communication Manual


A clear purpose and effective organization are the foundations of any speech.  However, your presentation’s success ultimately depends on the words you use and how you place them together.  Words are powerful; they communicate your message and affect how the audience perceives you and your message.  Clear, simple, vivid and forceful words add excitement to your presentation, stimulate the audience and communicate a specific message, while good grammar and proper pronunciation give you credibility.  If you have a good command of language, your presentation will sparkle with energy and you’ll have great influence on your listeners.

Executive Summary:

Words are powerful.  They convey your message and influence the audience and its perception of you.  Word choice and arrangement need just as much attention as speech organization and purpose.  Select clear, accurate, descriptive and short words that best communicate your ideas and arrange them effectively and correctly.  Every word should add value, meaning and punch to the speech.


  • Select the right words and sentence structure to communicate your ideas clearly, accurately and vividly.
  • Use rhetorical devices to enhance and emphasize ideas.
  • Eliminate jargon and unnecessary words.  Use correct grammar.

Time: Five to seven minutes

For more details on this speech project, see the Competent Communication Manual from Toastmasters International.

The Competent Communication Manual

You may be more comfortable communicating by electronic mail or telephone than in person.  Speaking to large or small groups, or even one-to-one, may intimidate or frighten you.  Yet good communication skills are vital if you want to be successful.  Corporate leaders say that the ability to communicate well orally is one of the most important skills their recruiters look for in job candidates.  Businesses want people who express themselves clearly and confidently, and are persuasive and comfortable communicating with a wide range of people, from top executives to assembly-line workers.