Define 1: favoring one person or side over another

Define 2: a tendency or preference towards a particular perspective, ideology or result, when the tendency interferes with the ability to be impartial, unprejudiced, or objective

Define 3: is generally seen as a 'one-sided' perspective.


Rush Limbaugh, Radio Talk Show Host

Example: It is proclaimed that he only brings on members of his own political party in order to get other citizens to vote the same way he believes.


Authors of books, websites, or various written works promote their works for self-gratification.

Example: Toyota Today Magazine rating its Toyota cars as the best in its class based on some specifications outlined by them.


A individual or company creates website to advertise a product or service.

Example: Receiving Tax Tips from a website designed and maintained by H&R Block.


A individual or company supports a website with the intention of gaining exposure.

Example: Gaining interview and resume writing tips from a website sponsored by Kelly  and Manpower Temporary Services.

People who drive cars complain about bikes and pedestrians, people on bikes complain about cars and pedestrians, pedestrians complain about cars and bikes, this is an example of a transportation bias.
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How to Detect Bias in the News

At one time or other we all complain about "bias in the news." The fact is, despite the journalistic ideal of "objectivity," every news story is influenced by the attitudes and background of its interviewers, writers, photographers and editors.

Not all bias is deliberate. But you can become a more aware news reader or viewer by watching for the following journalistic techniques that allow bias to "creep in" to the news:

Bias through selection and omission

An editor can express a bias by choosing to use or not to use a specific news item. Within a given story, some details can be ignored, and others included, to give readers or viewers a different opinion about the events reported. If, during a speech, a few people boo, the reaction can be described as "remarks greeted by jeers" or they can be ignored as "a handful of dissidents."

Bias through omission is difficult to detect. Only by comparing news reports from a wide variety of outlets can the form of bias be observed.

Bias through placement

Readers of papers judge first page stories to be more significant than those buried in the back. Television and radio newscasts run the most important stories first and leave the less significant for later. Where a story is placed, therefore, influences what a reader or viewer thinks about its importance.

Bias by headline

Many people read only the headlines of a news item. Most people scan nearly all the headlines in a newspaper. Headlines are the most-read part of a paper. They can summarize as well as present carefully hidden bias and prejudices. They can convey excitement where little exists. They can express approval or condemnation.

Bias by photos, captions and camera angles

Some pictures flatter a person, others make the person look unpleasant. A paper can choose photos to influence opinion about, for example, a candidate for election. On television, the choice of which visual images to display is extremely important. The captions newspapers run below photos are also potential sources of bias.

Bias through use of names and titles

News media often use labels and titles to describe people, places, and events. A person can be called an "ex-con" or be referred to as someone who "served time twenty years ago for a minor offense." Whether a person is described as a "terrorist" or a "freedom fighter" is a clear indication of editorial bias.

Bias through statistics and crowd counts

To make a disaster seem more spectacular (and therefore worthy of reading about), numbers can be inflated. "A hundred injured in aircrash" can be the same as "only minor injuries in air crash," reflecting the opinion of the person doing the counting.

Bias by source control

To detect bias, always consider where the news item "comes from." Is the information supplied by a reporter, an eyewitness, police or fire officials, executives, or elected or appointed government officials? Each may have a particular bias that is introduced into the story. Companies and public relations directors supply news outlets with puffpieces through news releases, photos or videos. Often news outlets depend on pseudo-events (demonstrations, sit-ins, ribbon cuttings, speeches and ceremonies) that take place mainly to gain news coverage.

Word choice and tone

Showing the same kind of bias that appears in headlines, the use of positive or negative words or words with a particular connotation can strongly influence the reader or viewer.
Subpages (1): News Bias