BEAUTY PRODUCTS BRAND NAMES. BRAND NAMES

Beauty Products Brand Names. Swiss Beauty Products

Beauty Products Brand Names


    beauty products
  • Avon’s beauty products include cosmetics, fragrances, toiletries, and skincare products. This category includes leading brand names like: Avon Color™, Anew™, Skin-So-Soft™, Advance Techniques™, Avon Naturals™ and mark™. Also referred to as CFT (for cosmetics, fragrance and toiletries)
  • Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, permanent waves, colored contact lenses, hair colors, hair sprays and gels,
  • Most make-up is petroleum-based, as are laundry detergents.
    brand names
  • A name given by the maker to a product or range of products, esp. a trademark
  • A brand is the identity of a specific product, service, or business . A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp.
  • A familiar or widely known name
  • (Brand name) Name used to distinguish one product from it's competitors. It can apply to a single product, an entire product line, or even a company.
  • (brand name) trade name: a name given to a product or service
beauty products brand names
beauty products brand names - Brand Portfolio
Brand Portfolio Strategy
Brand Portfolio Strategy
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.
Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:
• Brands are underleveraged
• The business strategy is at risk because of inadequate brand platforms
• The business faces a relevance threat caused by emerging subcategories
• The firm's brands are tired and bland
• Strategy is paralyzed by a lack of priority among the brands
• Brands are cluttered and confusing to both customers and employees
• The firm needs to move into the super-premium or value arenas to create margin or sales volume
• Margin pressures require points of differentiation
Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.
Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:
• Brands are underleveraged
• The business strategy is at risk because of inadequate brand platforms
• The business faces a relevance threat caused by emerging subcategories
• The firm's brands are tired and bland
• Strategy is paralyzed by a lack of priority among the brands
• Brands are cluttered and confusing to both customers and employees
• The firm needs to move into the super-premium or value arenas to create margin or sales volume
• Margin pressures require points of differentiation
Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

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11.1 Lovebump
11.1 Lovebump
Concept, naming, logo creation and branding for Lovebump. We conceived a range of fun idents that can be applied over a range of maternity and baby wear, and used for an expanding range of gifts, beauty products, packaging and accessories. Associated branding expands and continues the theme of the idents and adds even more cheeky fun.
11.0 Lovebump
11.0 Lovebump
Concept, naming, logo creation and branding for Lovebump. We conceived a range of fun idents that can be applied over a range of maternity and baby wear, and used for an expanding range of gifts, beauty products, packaging and accessories. Associated branding expands and continues the theme of the idents and adds even more cheeky fun.

beauty products brand names
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