4.1a There are many different final products that can be used to convey information. Books, websites, and videos are just a few. Common to all of them however, is a strong foundation that can support the structure of our thoughts and arguments. If we are not able to communicate our thoughts clearly and concisely, we lose our audience. Do you think that an advertisement develops in a vacuum? Or that President Obama does not give very careful consideration to what he will say in a national speech? Of course not. Ideas are important and the means (a research paper, a website, a newspaper, a bog, a video, capstone project, class presentations) of conveying and communicating ideas require forethought and planning. Whatever information that is used should be essential and important, supporting your argument or thesis.