February is Oesophagus Awareness month in UK. #OAware
Oesophagus Awareness month, 2017 has finished but we need to continue raising awareness.
From January 23rd, 2017, 20 buses toured Southampton streets for more than 4 weeks bearing this advertisement on their backs:
Based on the number of people the advertising company expected to engage with the adverts and doing some maths with the population and mortality figures (from ONS and CRUK respectively), we calculated 19 people reacting to these adverts could die from oesophageal cancer in 2017.
The message and colours match those of the fliers produced by Action Against Heartburn, BW versions of which may be downloaded below plus a poster designed to match the bus adverts.
AAH pharmacy flyer
AAH Patient flyer
N.B. If you wish to download and print your own, these images show the files printed on intense yellow paper as originally intended, though they will work on plain white paper.
The Patient Flyer is a DL size roll folded 6 page leaflet.
The pharmacy flyers are double sided printed 6 to a sheet of A4 to be guillotined to 14.85 x 7 cm size.
We can provide laminated copies of the 2017 poster if you have anywhere to display them - perhaps community boards, libraries, community centres, surgeries etc.
We can provide copies of the patient flyers and pharmacy flyers if you are able to persuade anyone to take them - health centres, surgeries, pharmacies, libraries.
The small pharmacy flyers are provided so pharmacists can drop them into the bags of medicines when people collect or buy acid suppressants and antacids.
These local newspaper advertisements appeared:
Southern Daily Echo 31 Jan, 14 Feb Bournemouth Echo 28 Jan
And an online advertisement via Daily Echo ran from 6 - 13 February
Other activities during February 2017:
25th January, to introduce the month, (Heart) Burns' Night saw our annual curry evening at Kuti's Brasserie, Oxford Street, Southampton
1st February: Ferndown drop-in 2:00 - 4:00pm at Haskin's Garden Centre.
2nd February: Swaythling drop-in 2:00 - 4:00pm at Haskin's Garden Centre
6th February: Our sister group, Barrett's Essex, had a discussion meeting.
15th February 8:30 - 17:00 Manned display stand in the front entrance lobby of Southampton General Hospital.
17th February: Supermarket collection / awareness day 9:00 - 15:00 at Asda, Southampton.
18th February: Supermarket collection / awareness day 9:00 - 15:00 at Asda, Totton.
We used our new banner that matches the style of the adverts as shown.